nike marketing campaign
TRANSCRIPT
OVERVIEW
Fashion conscious&
Active lifestyle
MEN & WOMEN
18-34
Target Audience
ENGAGEMENT
HIGH SELLS
Success
4% SALE INCREASE
REACH 80% OF TARGET
GOALS
Millennials are veryactive on social mediaand like to post abouttheir experiences.
BIGIDEA
WestVirginia
Mississippi &
of active wear consumersin
REACH 60%
NIKERUN
Creating
RAISE AWARENESSOF OBESITY + FITNESS