create a drip campaign that will skyrocket your revenue...
TRANSCRIPT
Create A Drip Campaign That Will Skyrocket
Your Revenue And Profits Workbook
• This mini video series has been carefully created to guide you to the content that can impact your business right now
• Our goal is to put some dollars in your pocket• The ONLY thing that will prevent this
from happening is YOU!• We have everything on our E-Learning
site you will ever need to build the business of your dreams
• If YOU don’t APPLY the information, you’ll NEVER see results
E-Learning Marketing System
• Please remember that these videos will only cover a mere fraction of the money-generating strategies and tactics, tools and resources we have available for you in this program
• While these videos WILL indeed make you a LOT of money right now… that revenue will pale in comparison to what we can help you make when we work together moving forward
• Since these mini videos are going out to a wide, diverse group, I will need to select various businesses to use as examples throughout this series
• The strategies and tactics you will see are applicable to EVERY business on the planet
E-Learning Marketing System
• Like it or not, only 3% of your leads are what you might call “now” buyers
• The remaining 97% of your leads are “future” buyers… IF you continue to nurture them by staying in touch with them on an on-going basis
• Staying in constant contact with all of them is the little known secret to assuring the future success of your business… and exploding your revenue and profits
E-Learning Marketing System
• If you or your business isn’t there at the exact moment when a prospective buyer is actively seeking a solution, then any and all future sales will go to your competitors
• The vast majority of small business owners rarely follow up with their prospects after their initial contact with them
• In fact, if a prospect tells the business owner that:- they’re not interested- fails to call the business owner back- refuses to meet with them- doesn’t complete their specific marketing process
• Most business owners write the prospect off as someone who isn’t interested in buying from them
Your Prospects
• It’s vital that all small business owners create a strategic “drip campaign” based on their specific marketing process
• A drip campaign describes a campaign that automatically delivers a form of communication to customers or prospects on a predetermined and scheduled basis
• In essence, you continuously drip various forms of communication to your prospects
• The form of communication can vary depending on your prospects preferences and your marketing process
So What’s The Answer?
• Some small business owners use strictly email since there’s no cost involved in executing an email drip campaign
• Others like Pottery Barn, Lands End and Victoria’s Secret prefer to use direct mail
• And others may use a combination of these, including direct phone calls or through the use of voice broadcasting where you can hire a company to leave your prospects a voice message on their answering machines
Drip Campaigns
• In the past, these events would continue though a pre-programmed linear series of deployments until they reached the end of their cycle
• This typical process basically assumes your prospects are lemmings… and that they will all respond the same way to your communications
They won’t!
Drip Campaigns
• In today’s media saturated world, you’re dealing with much more sophisticated consumers
• Smart business owners will develop a much more advanced drip campaign to assure success
• The purpose of developing a drip campaign for your business:- helps you and your salespeople close more hot prospects- helps your business automatically stay in touch with its largest
percentage of future buyers- buyers that are typically written off as
simply not interested
Drip Campaigns
• Here’s the real secret to developing a revenue-generating drip campaign
• When you send out a pre-determined series of communications, none of them should EVER attempt to sell your prospects
• Prospects today want to find the “best deal”• The best deal does NOT mean the lowest price
Drip Campaigns
• Prospects want the most VALUE for the price they pay• They will gladly pay double the price if they feel they’re
receiving four times the value• The reason most business owners feel that price is everything
is they have given their prospects no other choice than to make price their sole buying criteria.
• Most businesses today offer the exact same products or services to their prospects
• When everything is identical, the only value proposition left to the prospect is the lower price
Drip Campaigns
• The smartest thing ANY small business owner can do today is find innovative ways to increase the value of what they sell
• When you add value to a prospects purchase… you can charge a higher price than the competition
• The key is to find what your prospects will consider to be added value but that represents little to no additional cost to you as the business owner
Drip Campaigns
• For example, restaurants offer a free appetizer with the purchase of two meals
• The prospect sees the appetizer on the menu is $7.95• They see themselves saving that amount & getting a great deal• However, that $7.95 appetizer costs the restaurant a dollar,
but by offering it for free, they attract 30% more patrons
Drip Campaigns
• Every small business owner MUST innovate their business to create as much added value as they can
• Then create an entire series of pre-determined communications to constantly remind their prospects of the added value they offer… especially added value their competition doesn’t offer
• Your drip campaign should never attempt to sell your prospects• They want the best deal… so communicate with them on a
regular basis and remind them that you have the best deal
Drip Campaigns
• You want to create a drip campaign that continuously and repetitiously informs and educates your prospect regarding the value your business offers that your competition doesn’t
• One of our coaching clients performs employment screenings• They perform online searches looking for criminal records, traffic
violations, past drug abuse and so on• Since these searches are done online,
all of the business that offer this service claim they can complete their searches within 6 hours of receiving the request
Drip Campaigns
• Our coaching client was finding it next to impossible to compete with the larger companies offering these services
• He innovated his screening business by moving away from the online searches to performing manual searches at the courthouse and hiring staff with criminal background degrees to carefully look up the official courthouse records
• He discovered that the online searches were inaccurate
Drip Campaigns
• By innovating his employment screening business, our coaching client effectively separated his business from the pack, and in the process created massive value for his client companies
• He also charges twice the price as his competitors, and has a waiting list for his services
• Prospects buy value, not price• The problem is it often takes time to communicate
all the value you offer to your prospects• That’s where a drip campaign comes into play
Drip Campaigns
• He created an entire series of well articulated letters, emails and sales scripts that he uses is a pre-determined sequence
• None of these communications ever ask the prospect to buy• They educate his prospects about his extraordinary services
and in the process, provide massive value to them
Drip Campaigns
• His series of communications are based on the “10 Things Every Small Business Must Know Before Hiring Any Applicant”
• He begins by sending them an email that explains the deficiencies created when using online searches for background checks and the type of information that process fails to uncover
• He then sends them a direct mail letter that contains a chart that graphically highlights and reinforces the information he sent them by email, and he laminated it so the HR director could keep it as a valuable reference tool for future hiring
Drip Campaigns
• Next, he has a sales person call that HR director to let them know they had discovered a new process that uncovers domestic violence abuse, and the sales person was going to forward a copy of it to the director as a courtesy
• Then another email is sent explaining to the HR director how a recent local business used online screening that failed to uncover a past drug arrest, and how the individual had been hired by this company and was later caught trafficking drugs
• This almost cost that company their license and business• He then explains how a manual record search would have easily
uncovered that information, and he closes that email by offering the HR director a complimentary screening for their next hiring
Drip Campaigns
• He has 52 communications created for his business• He sends them out in a sequential fashion of one per week• Each one offers additional value to the HR directors he’s
targeted by educating them on everything they need to know to perform accurate and safe employment screenings
• He never once attempts to sell them his services• By educating them in the critical things they
need to know about employment screenings, when they go to find a company that does all of this safely, his company is the only one that does
Drip Campaigns
• A drip campaign doesn’t just apply to selling a product or service• You can use this to cross-sell your current prospects
and customers additional products and services from you or your affiliate partners
• You can also use a drip campaign to…- ask for referrals- survey your prospects to find out what
else they find valuable
Drip Campaigns
• If you’ve never done this before, how do you get started• How can you be sure you will create the right types of messages
and create a drip campaign that actually produces real results• What if I told you that we have already done this for you• It’s all in our E-Learning System waiting for you
Drip Campaigns
• Start with your dashboard and click on the More Leads link
• Then click on Resources We Use To Generate Leads
• Click on How To Get Your Emails Read And Acted Upon
• The Email Library was created to provide you with the resources to create emails that compel your prospects to engage with you along with the autoresponder templates you can use as models to set up your very own competition-crushing drip campaigns
Drip Campaigns
• Start with your dashboard and click on the More Leads link
• Then click on Resources We Use To Generate Leads
• Click on How To Get Your Emails Read And Acted Upon
• The Email Library was created to provide you with the resources to create emails that compel your prospects to engage with you along with the autoresponder templates you can use as models to set up your very own competition-crushing drip campaigns
Drip Campaigns
• Start with your dashboard and click on the More Leads link
• Then click on Resources We Use To Generate Leads
• Click on How To Get Your Emails Read And Acted Upon
• The Email Library was created to provide you with the resources to create emails that compel your prospects to engage with you along with the autoresponder templates you can use as models to set up your very own competition-crushing drip campaigns
Drip Campaigns
• Start with your dashboard and click on the More Leads link
• Then click on Resources We Use To Generate Leads
• Click on How To Get Your Emails Read And Acted Upon
• The Email Library was created to provide you with the resources to create emails that compel your prospects to engage with you along with the autoresponder templates you can use as models to set up your very own competition-crushing drip campaigns
Drip Campaigns
• Scroll down and click on Email Marketing – Sample Drip Campaign
• Here you have complete unrestricted access to our very own 21 piece drip campaign that we send out to prospects
• Use these as models to create your own emails or letters
• Just follow the exact same format we used but insert your business’ relevant information in place of ours
Drip Campaigns
• Scroll down and click on Email Marketing – Sample Drip Campaign
• Here you have complete unrestricted access to our very own 21 piece drip campaign that we send out to prospects
• Use these as models to create your own emails or letters
• Just follow the exact same format we used but insert your business’ relevant information in place of ours
Drip Campaigns
• Scroll down and click on Email Marketing – Sample Drip Campaign
• Here you have complete unrestricted access to our very own 21 piece drip campaign that we send out to prospects
• Use these as models to create your own emails or letters
• Just follow the exact same format we used but insert your business’ relevant information in place of ours
Drip Campaigns
• Please note the fact that we never attempt to sell anything
• We offer free information that can truly benefit our prospects
• By doing so, we establish our expertise for what we do, while simultaneously gaining their trust and creating rapport
• As we continue to send additional emails that trust continues to grow stronger, until they finally decide they want help in marketing their small business
Drip Campaigns
• These email templates will help you create a compelling drip campaign in just a few hours instead of months
• If these aren’t sufficient or you require emails targeting specific events or information, click on Email Marketing –New Product Launch Campaign
• Here you have access to 73 various templates in 17 diverse categories ranging from event promotions and registration to free offer promotions and free report requests
Drip Campaigns
• These email templates will help you create a compelling drip campaign in just a few hours instead of months
• If these aren’t sufficient or you require emails targeting specific events or information, click on Email Marketing –New Product Launch Campaign
• Here you have access to 73 various templates in 17 diverse categories ranging from event promotions and registration to free offer promotions and free report requests
Drip Campaigns
• These email templates will help you create a compelling drip campaign in just a few hours instead of months
• If these aren’t sufficient or you require emails targeting specific events or information, click on Email Marketing –New Product Launch Campaign
• Here you have access to 73 various templates in 17 diverse categories ranging from event promotions and registration to free offer promotions and free report requests
Drip Campaigns
• Our goal in creating the E-Learning Marketing System was to provide you with everything you will ever need as a small business owner to generate a multitude of leads, attract all the new clients your business can handle and help you make more money than you ever thought possible
• This presentation concludes our ten video series that was…- designed to help you navigate our site- pinpoint specific yet easy-to-implement strategies
that you could quickly use to make more money- give you a brief glimpse of the unbelievable
and valuable content we have developed for you to use to create your very own competition-crushing marketing program
E-Learning Marketing System
• If you applied each of these strategies to your business, you will easily increase your revenue this year by a minimum of $10,000 and possibly as much as $50,000
• And we haven’t even scratched the surface of what we have waiting for you in this program
• Don’t feel overwhelmed by all of this• Complete your assessment & receive
your customized roadmap
E-Learning Marketing System
• If not, click on Update My Roadmap
• Complete the questionnaire• Just follow the sequence it
outlines for you and your business
• You don’t have to do it all in one day
E-Learning Marketing System
• If not, click on Update My Roadmap
• Complete the questionnaire• Just follow the sequence it
outlines for you and your business
• You don’t have to do it all in one day
E-Learning Marketing System
• If not, click on Update My Roadmap
• Complete the questionnaire• Just follow the sequence it
outlines for you and your business
• You don’t have to do it all in one day
E-Learning Marketing System
• Think of the competitive advantages you’ll have from this point forward by having VIP access to everything this program offers
• We created the E-Learning Marketing System to give you and your business the competitive edge all small business owners need today in order to dominate their market
E-Learning Marketing System
• Consider what you’ve accomplished over the past several days
• You’ve created your very own compelling elevator pitch
- by either accessing our Elevator Pitch Library
- or following our paint-by-number Elevator Pitch Template
• You then redesigned your business card and turned it into a lead generation magnet
E-Learning Marketing System
• Consider what you’ve accomplished over the past several days
• You’ve created your very own compelling elevator pitch
- by either accessing our Elevator Pitch Library
- or following our paint-by-number Elevator Pitch Template
• You then redesigned your business card and turned it into a lead generation magnet
E-Learning Marketing System
• Consider what you’ve accomplished over the past several days
• You’ve created your very own compelling elevator pitch
- by either accessing our Elevator Pitch Library
- or following our paint-by-number Elevator Pitch Template
• You then redesigned your business card and turned it into a lead generation magnet
E-Learning Marketing System
• Consider what you’ve accomplished over the past several days
• You’ve created your very own compelling elevator pitch
- by either accessing our Elevator Pitch Library
- or following our paint-by-number Elevator Pitch Template
• You then redesigned your business card and turned it into a lead generation magnet
E-Learning Marketing System
• We revealed the secrets to creating competition-crushing marketing and how the Marketing Equation alone can move your business light years ahead of your competition
• We gave you the tools and templates to create compelling marketing using our Ad Template and Headline Bank
• We taught you the basic design and formatting for building a revenue-generating website, and gave you our Website Template so it’s a simple and easy paint-by-numbers project
E-Learning Marketing System
• We revealed the secrets to creating competition-crushing marketing and how the Marketing Equation alone can move your business light years ahead of your competition
• We gave you the tools and templates to create compelling marketing using our Ad Template and Headline Bank
• We taught you the basic design and formatting for building a revenue-generating website, and gave you our Website Template so it’s a simple and easy paint-by-numbers project
E-Learning Marketing System
• We revealed the secrets to creating competition-crushing marketing and how the Marketing Equation alone can move your business light years ahead of your competition
• We gave you the tools and templates to create compelling marketing using our Ad Template and Headline Bank
• We taught you the basic design and formatting for building a revenue-generating website, and gave you our Website Template so it’s a simple and easy paint-by-numbers project
E-Learning Marketing System
• We gave you our proprietary sales letter template that walks you step-by-step through the format you can use to write sales letters, email and marketing collateral that actually sells
E-Learning Marketing System
• We gave you our proprietary sales letter template that walks you step-by-step through the format you can use to write sales letters, email and marketing collateral that actually sells
• We revealed quick and easy-to-implement marketing strategies designed to dramatically increase your cash flow and profits
• The first strategy showed you how to use a direct mail marketing campaign to generate all the leads your business can handle… and how you can implement the entire thing for free
E-Learning Marketing System
• We gave you our proprietary sales letter template that walks you step-by-step through the format you can use to write sales letters, email and marketing collateral that actually sells
• We revealed quick and easy-to-implement marketing strategies designed to dramatically increase your cash flow and profits
• The first strategy showed you how to use a direct mail marketing campaign to generate all the leads your business can handle… and how you can implement the entire thing for free
E-Learning Marketing System
• Next, we demonstrated a strategy with the power to instantly double the profitability of your business
• The Fishbowl Discount Tactic shows you how to use the up-sell and cross-sell strategies to maximum perfection, and tap into the fact that all human beings love to feel like a winner
• We then finished up with today’s presentation on drip campaigns
E-Learning Marketing System
• Next, we demonstrated a strategy with the power to instantly double the profitability of your business
• The Fishbowl Discount Tactic shows you how to use the up-sell and cross-sell strategies to maximum perfection, and tap into the fact that all human beings love to feel like a winner
• We then finished up with today’s presentation on drip campaigns
E-Learning Marketing System
• Next, we demonstrated a strategy with the power to instantly double the profitability of your business
• The Fishbowl Discount Tactic shows you how to use the up-sell and cross-sell strategies to maximum perfection, and tap into the fact that all human beings love to feel like a winner
• We then finished up with today’s presentation on drip campaigns
E-Learning Marketing System
• Thanks to the E-Learning System, now you have the tools to create your own drip campaign in minutes instead of months
• Look over everything we have given you in this program
• How long would it have taken you to find this type of quality information… much less have someone walk you through the application of all of it step-by-step… and do so in just a few hours?
E-Learning Marketing System
• The E-Learning Marketing System takes the guesswork out of creating effective marketing
• It gives you the ability to…- create your own marketing quickly- create competition-crushing marketing- make your business the obvious choice
when it comes to buying what you sell
E-Learning Marketing System
• As a member, we’ll help you use the vast array of tools, templates and resources we have for you
• We’ll help you to explode your revenue and profits and build a world-class business
E-Learning Marketing System
E-Learning Marketing System
Designed to get YOU results!