E-mail marketing

Team members

Contents1. Email marketing overview

2. Major Challenges of email

marketing

3. Our Survey & Interview

4. Conclusion: Suggestions

E-Mail Marketing

Five main advantages of using email marketing

Competition with social media for recipients’ time and attention

Getting the budget and attention email programs deserve

Measuring and providing the ROI of email marketing programs

Young people abandoning email as a primary channel

Integrating email with other marketing channels

72 respondents58% men

42% women18 to 69 years old

Brought to you by the letter G.

55

12

1 1

Do you use a tablet to view e-mail?

Do you normally use a mac or pc ?

Do you receive any online marketing material?

10 interviews

50% men, 50% women23 to 35 years old

mass e-mails that used their first name were almost never read

and often deleted

delete the majority of the direct online marketing e-mails,

en-mass, that they receive upon first opening

their e-mail at work without opening them.

Just look at the following

picture

How eyes track through a scene

What’s the difference?

Why is email marketingstill necessary and

importantin marketing strategies?

Subject lines

Make them clear and to the point, and grab customers’ attention

Our suggestion to improve email marketing strategies

Design

Stay as simple as possible

Good design email examples

Benefits

Transform the subscription processInto a positive experience

Our suggestion to improve email marketing strategies

Personalization

But only to a proper extent

Frequency

Control frequency and exposure

Our suggestion to improve email marketing strategies

Social Media

Connect with them

Desktop Computer Mobile / Tabletto

Mobile &

Tablet

Understand how messages

appear on Mobile and

Tabletdevices

Our suggestion to improve email marketing strategies