e fashion summit 2013 mobile strategy
DESCRIPTION
TRANSCRIPT
![Page 1: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/1.jpg)
BY: NISHANT DOGRAFOUNDER & CEO - MOBILE STRATEGY
![Page 2: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/2.jpg)
ABOUT MOBILE STRATEGYCreative Mobile Agency specialized in Mobile Retail
We help leading retailers to create unique and powerful mobile brand
experiences to engage with their audience: from strategy to realization.
Market Leader in the Dutch non-food Retail Segment (B2C)
Founded in 2010, 12 FTE, located in IJsselstein Utrecht
![Page 3: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/3.jpg)
THE MOBILE RETAIL LANDSCAPE
![Page 4: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/4.jpg)
THE OMNI-CHANNEL CUSTOMER JOURNEY
![Page 5: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/5.jpg)
STATISTICS - NL
MOBILE STRATEGY
Smartphone Penetration: 72% (Android 69% vs. Apple iOS 22%)
Tablet Penetration: 45%
Web Traffic From Mobile & Tablet: 20-40%
![Page 6: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/6.jpg)
PRE-SHOPPING
MOBILE STRATEGY
![Page 7: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/7.jpg)
IN-STORE
MOBILE STRATEGY
![Page 8: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/8.jpg)
MULTI-DEVICE PATH
MOBILE STRATEGY
![Page 9: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/9.jpg)
MOBILE RETAILING?
![Page 10: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/10.jpg)
SITE VS. APP
Site = For the Mass
APP = For the Loyal
![Page 11: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/11.jpg)
TABLET VS. SMARTPHONE
Tablet = Inspiration & Direct Conversion
Smartphone = 24/7 Inspiration & Engagement (Loyalty)
![Page 12: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/12.jpg)
ENABLING NEW OPPORTUNITIES
MOBILE STRATEGY
![Page 13: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/13.jpg)
DO YOU REALLY KNOW YOUR CUSTOMER?
360°
![Page 14: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/14.jpg)
MOBILE RELATIONSHIP MANAGEMENT
![Page 15: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/15.jpg)
MOBILE STRATEGY
MOBILE LOYALTY: RELEVANT COMMUNICATION
![Page 16: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/16.jpg)
CASE: HUNKEMOLLER MOBILE
![Page 17: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/17.jpg)
MOBILE STRATEGYMOBILE STRATEGY
WHY SHOUT, IF YOU CAN WHISPER
CRM – THE HEART OF OUR ORGANIZATION
+ 70% Member share + 2 mio active members
HUNKEMOLLER MOBILE
![Page 18: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/18.jpg)
AND CHANGING OUR ATTITUDE
MOBILE STRATEGYMOBILE STRATEGY
HUNKEMOLLER MOBILE
![Page 19: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/19.jpg)
HUNKEMOLLER MOBILE
- The First Mobile Loyalty APP in the Netherlands and Germany
- 2nd Most Successful Fashion APP in NL
- 300.000+ downloads
- Over 30% Active Mobile MemberCard Users
- No. 1 in the APP Stores
- Nominated for the Dutch Interactive Awards in 2012 and 2013
- Over 400% improvement of the mobile conversion
- The first APP using Geo-fencing & Real Time Couponing
![Page 20: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/20.jpg)
MOBILE LOYALTY RESEARCH
Survey onder 10.000 mensen (12% response rate)
Zowel gedrags- als transactionele data
![Page 21: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/21.jpg)
SO WHAT’S NEXT?
![Page 22: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/22.jpg)
1. PERSONAL COMMUNICATION
![Page 23: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/23.jpg)
IBEACONS
![Page 24: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/24.jpg)
2. DIGITAL IN-STORE INTEGRATION
![Page 25: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/25.jpg)
DIGITAL IN-STORE INTEGRATION
![Page 26: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/26.jpg)
Connect je smartphone met dit schermen selecteer de video die je wilt bekijken.
![Page 27: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/27.jpg)
![Page 28: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/28.jpg)
QUESTIONS?
![Page 29: E fashion summit 2013 mobile strategy](https://reader034.vdocuments.us/reader034/viewer/2022051816/546fc76ab4af9faa0b8b45da/html5/thumbnails/29.jpg)
tekst
Thank You!