IP Strategy Innovation SummitEnabling Sustained Capability

June 17 & 18, 2015 San Francisco, CA

Previous Speakers 1

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Confirmed Speakers• Chief IP Officer, PARC• Manager, Growth Ventures & Innovation, Sony• Adjunct Professor, Emory Law

• General Counsel, Foursquare• Principal Counsel, Disney• Senior Manager, Intellectual Assets, Cargill• Senior IP Counsel, Sonos• Counsel, IP, Abbott Medical Optics

• Counsel, IP, City of Los Angeles

• Corporate Counsel, Varian Medical systems• Senior Corporate Counsel, Clorox• Director, Open Innovation Networks, Clorox

• Manager, Innovation Sourcing, Clorox• CEO, e-Zassi• Associate Director, IP Strategy, AT&T• CEO, Authentise• Manager, IP Development, Schneider Electric

• Lead Counsel, IP, Pandora

Previous Delegates

• Senior Corporate Counsel, Clorox

• Senior IP Strategist, HP

• VP, IP Managerment, JP Morgan Chase

• VP, Patent Strategy, Rovi

• Manager, IP, P&G

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with key decision makers and thought leaders in the market. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The IP Strategy Innovation summit brings together IP leaders from the world's most reputable companies for 2 days of interactive learning and unparalleled networking opportunities. Reinvigorate your business with fresh ideas, meet industry pioneers and discover how to deliver breakthrough results.

Bridge the gap between the intellectual property and innovation departments and learn how to building sustained capability!

This event is for IP Strategists & Intellectual Asset Managers, General Counsel and Legal Office. All professionals working in areas of Innovation, R&D, Intellectual Property & Capital.

Register now to secure your place!

About The Summit

Previous Speaker Information

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Brian Chase is general counsel for Foursquare. Prior to joining Foursquare, Brian was an attorney at the law firm Gunderson, Dettmer, Stough, Villeneuve, Franklin & Hachigian, LLP where he represented a broad range of companies in the areas of corporate partnering, strategic alliances, intellectual property and technology protection, privacy, advertising, and licensing and commercialization of intellectual property and technology assets. Brian is a graduate of the University of Utah and Boston University School of Law, Cum Laude. Brian serves as a member of the Future of Privacy Forum’s Advisory Board.

IP Strategy in a Startup

The ownership and protection of technology, trademarks and other intellectual property is very important for today's start-ups to establish and preserve their value. However, many founders are not aware of the importance, or if they are aware, are not informed on the proper steps to establish clear ownership of their ideas, information, trademarks and logos and how to enforce their rights, so they often inadvertently leave their IP unprotected. This oversight leaves them at risk for competition and jeopardizes future funding, partnerships and opportunities to be acquired.

Brian ChaseGeneral CounselFoursquare

Alex handles all patent matters for Studios at The Walt Disney Company. Before joining Disney, Alex was Chief Patent Counsel at HTC. Alex also worked previously at Qualcomm, Knobbe Martens, and Fish & Richardson. Alex has worked on patent licensing, litigation, acquisitions, and prosecution. Alex has a J.D. from George Washington University, and a B.S.E.E. from University of Michigan.

Buying and Selling Patents

Factors to consider when you a) decide whether to buy or sell patents; b) analyze patent portfolios for sale; and c) evaluate price.

Alex ChenPrincipal CounselThe Walt Disney Company

Previous Speaker Information 4

Nicole N. Morris is currently a member of the adjunct faculty at Emory University School of Law. She is the former Managing Patent Counsel at The Coca-Cola Company in Atlanta, Georgia. While at The Coca-Cola Company, Nicole was responsible for the development and implementation of the Company’s global patent strategy and providing day-to-day advice & counseling to business stakeholders, including freedom-to-operate and competitive assessments and counseling concerning IP related agreements.

IP Strategy and Patent Reform – Protecting Your IP in a Global Market

IP strategy is an important tool for creating value and reflects a coordinated effort to develop, manage and use IP to accomplish the Company’s goals. While the importance of IP strategy is recognized by many companies, it is very difficult to identify a sustainable model to form or implement an IP strategy. An IP strategy is heavily influenced by the company’s product development strategy and technology choices to support product development. This session will explore some general approaches to patent strategy and discuss what impact (if any) current patent reform initiatives will have on your IP strategy.

Nicole MorrisAdjunct Professor, LawEmory School

Saket has rich and diverse professional working experience of over 11 years with approximately seven years in Intellectual Property (IP), about four years in software development, and people management. He has worked as In-house counsel and with reputed law firms. Saket has worked for one of the biggest clients in telecom, software development, electronic devices and medical devices. Saket specializes in IP law (IP Analysis), patent portfolio management, patent harvesting and management, M&A, due-diligence, business analysis, screening/ interviewing candidates during recruitment process. Saket has experience managing portfolio of diverse clients from start-ups to large multinationals.

Generating IP! But There Is Nothing New, Innovative, Or Patentable In Our Project...

Generating patent(s) is an art and a science. The science is in knowing what is patentable, what generates IP and the art is to know how to generate IP, to maximize your profits and return.

One of the most common questions asked during project review is: whether it is new, innovative, or patentability. These are few of the touch stones though which mining a project is tested to generate IP. But often the answer we hear from our engineering team is: “there is nothing new, innovative, or patentable in our project”.

During this session we will understand these questions, to determine what is the best way for patent harvesting that will benefit the inventor, the company, by maximizing the IP growth.

Few of the questions to consider while mining the project are:

1. What should we do to generate patents?

2. What are the questions we need to ask when mining a project?

3. When should we start mining the project to generate patents? These are few of the questions that will help us prepare for invention harvesting.

Saket SankhlaManager, IP DevelopmentSchneider Electric

Previous Speaker Information 5

As the lead attorney for Sonos’s patent group, Mr. Kafadar is responsible for protecting the innovations that are changing the way the world listens to music. In his role, Mr. Kafadar oversees the development of Sonos’s patent portfolio. He also leads Sonos’s patent litigation efforts. Prior to joining Sonos, Mr. Kafadar was a partner at McDonnell Boehnen Hulbert & Berghoff, where he litigated complex software patent cases, prosecuted numerous patents, and assisted clients in developing their IP strategy. Mr. Kafadar has a B.S. in Computer Engineering from Northwestern University and a J.D. from Northwestern University School of Law.

Paul KafadarSenior Counsel, IPSonos

Peter von Dyck is the Chief Executive Officer of e-Zassi and a 20 year technology pioneer with an exceptional record of developing highly innovative technology companies and disruptive product offerings. He is an accomplished innovator and marketer of new technology offerings and has been granted a dozen US patents. He has led the commercializing of over two dozen novel solutions and is an international market maker with demonstrated capabilities in innovation strategy, product commercialization, global business development and intellectual property management. Peter has been recognized as a leading technology entrepreneur, the Ernst & Young: Entrepreneur of the Year and by Florida Governor Jeb Bush, who awarded him the Business Diversification Award for Entrepreneurship and his previous technology firm was ranked #1 as the 50 Fastest Growing Companies in Florida.

Peter von DyckCEOe-Zassi

Andre is founder and CEO of Authentise, providing “pay to print” licensing and distribution technology for 3D Printing to content owners and intermediaries. He is a frequent speaker on emerging intellectual property issues and opportunities in distributed manufacturing, including at conferences such as Inside 3D Printing, the 3D Print Show and Rapid, as well as media outlets such as Bloomberg and the BBC. He is a graduate of St. Andrews University (UK), ESSEC (France) and Singularity University (California). Prior to founding Authentise he managed a venture capital fund in Nigeria and advisory services in India.

Andre WegnerCEOAuthentise

Previous Speaker Information 6

Based in the Bay Area, Ludovic brings 10 years of global experience at Sony in innovation analysis, strategy formulation and mid-term development. His current role puts him at the forefront of identifying disruptions, incubating emerging trends and shaping opportunities for Intellectual Property (IP), as well as seeding partnerships and strengthening relationships with start-ups. Among the areas of specific interest to him are wireless & mobile, Machine-to-Machine, Web 3.0 enablers, Financial Technologies, as well as the broader landscapes of Internet of Things and Cloud Computing.

Ludovic CopereManager, Growth Ventures & InnovationSony

Serge-Alain joined Cargill in 2006 as a Manager of Intellectual Assets. His role consists in translating knowledge of business unit strategies and business models into actionable IP strategies and driving returns on IP investments for the organization. He also structures and negotiates deals for key joint development activities and licensing agreements with major food and beverages companies including Nestle, PepsiCo, General Mills and Kellogg. Serge also participates in IP due diligence for M&As, divestitures and joint ventures.

Serge WandjiSenior Manager, Intellectual AssetsCargill

Sanjesh Sharma is Intellectual Property Counsel at Abbott Medical Optics, where she manages the company’s Refractive and Laser Cataract Surgery IP portfolios, including laser and diagnostic equipment for LASIK and cataract surgery. Before moving in-house, Sanjesh worked at international and national law firms, where she practiced patent and trademark litigation, licensing, and prosecution. While she has an undergraduate degree in Microbiology and industry experience in the life sciences area, Sanjesh has worked on patent cases involving a wide range of technologies, including biotechnology, medical devices, pharmaceuticals, semiconductor technology, consumer electronics, telecommunications, and computer software.

Sanjesh SharmaCounsel, IPAbbott Medical Optics

Panel Information 7

Paul Walker has led the Innovation Sourcing Practice at Clorox since 2010. After a 20 year career in technical, sales, and management roles in the industrial chemical industry, Paul joined Clorox in 2001 as a Procurement Manager, with a focus on chemicals sourcing. In 2002, he moved to the Clorox procurement center of expertise where he led the implementation of an e-sourcing program. Other sourcing assignments included leadership of the procurement function’s process implementation of SAP; and, managing the commodity plastic resin and chemicals spend areas. Paul joined Clorox’s Technology Brokerage function within R&D in 2007. During this time, he spearheaded negotiations for one of the largest, transformative projects in Clorox history. In 2009, Paul leveraged his experience in innovation and sourcing by founding the Innovation Sourcing Practice within Global Strategic Sourcing, helping to build it into the high-value function it is today. Paul graduated with a bachelor’s degree in Chemistry from Wittenberg University.

Paul WalkerManager, Innovation SourcingThe Clorox Company

Andrew has a Ph.D. in Chemistry from the University of Southampton, UK. He began his professional career as an Agrochemical Formulator with Novartis then spent 10 years at Rhodia in R&D, Business Development and Marketing. Andrew joined the Clorox Company in 2011 where he is currently Director of Open Innovation Networks.

Andrew DouglassDirector, Open Innovation NetworksThe Clorox Company

Marjorie Goux is Senior Corporate Counsel for The Clorox Company – Partnerships and Glad. She began her career in the UK with Dechert and then Baker & McKenzie. Subsequently, Marjorie has had roles at Hewlett-Packard and Clorox. She joined the legal team in 2003.

Marjorie GouxSenior Corporate CounselThe Clorox Company

Intellectual Property & Open Innovation - Teaming For Success!Come and hear about Clorox’s Institute for Supply Management award winning practice

Panelists:

The Information

For larger groups or special requests contact Sean by calling +1 (415) 692 5514 or email sforeman@theiegroup.com * Team discounts are applicable at the point of registration only.

IP Strategy Innovation SummitDate: June 17 & 18, 2015City: San Francisco

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Ways to Register+1 (415) 692 5514 +1 323 446 7673 Register Online Here

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Silver Pass

$1495Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$1295Early Bird Price(before Apr 17)

Diamond Pass

$1995Access to IP Strategy Innovation & CINO Summits, networking events,

annual subscription to all content on the Innovation, Strategy & Digital channels

via ieOnDemand

$1795Early Bird Price(before Apr 17)

Gold Pass

$1795Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595Early Bird Price(before Apr 17)

Registration Pricing

1 Day Pass

$995Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

$795Early Bird Price(before Apr 17)

On-Demand

$600Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Access to IE.membership siteto view the event

materials

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...Early Bird Pass Options until April 17, 2015

Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1495 Attendees ____ Early Bird Diamond: $1795 Attendees ____ Early Bird 1 Day Pass : $995 Attendees ____

Regular Pass Options after April 17, 2015 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____ 1 Day Pass : $995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee) 3 Diamond Passes $4200 ($1400 per attendee) 5 Diamond Passes $7250 ($1450 per attendee)

For larger groups or special requests contact Sean by calling+1 (415) 692 5514 or email sforeman@theiegroup.com* Team discounts are applicable at the point of registration only.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Innovation, Strategy & Digital channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before May 18, 2015 incur an administrative charge of 50%. If you cancel your registration after May 18, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormIP Strategy Innovation SummitJune 17 & 18, 2015 | San FranciscoFor registration or more information on the program, please call Sean on +1 (415) 692 5514 or email sforeman@theiegroup.com or fax this registration form to +1 (323) 446 7673

3. Payment Options...

7Schedule

Networking Drinks 17.00 - 19.00

June 18

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

June 17Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Previous Sponsors

For more information, contact Giles at ggb@theiegroup.com

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Silver SponsorGold Sponsor Coffee Break Sponsor

Luncheon Sponsor Networking Drinks Sponsor Exhibitor

ExhibitorExhibitor Exhibitor

Partnership Opportunities: Giles Godwin-Brown | ggb@theiegroup.com | +1 415 692 5498Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

December Chief Innovation Of!cer SummitDecember 3 & 4New York

Chief Strategy Of!cer SummitDecember 3 & 4New York

IP Strategy Innovation SummitDecember 3 & 4New York

Internet of ThingsSummitDecember 9 & 10San Francisco

2015 Calendar

AprilBig Data Innovation SummitApril 15 & 16Santa Clara

Chief Innovation Of!cer SummitApril 29 & 30London

Open Innovation SummitApril 29 & 30London

MayChief Strategy Of!cer SummitMay 20 & 21San Francisco

Chief Innovation Of!cer SummitMay 20 & 21 Brazil

NovemberChief Technology Of!cer SummitNovember 12 & 13Miami

Expected Attendees Flagship Event High-TechCXO

SeptemberBig Data Innovation SummitSept 23 & 24Boston

Chief Innovation Of!cer SummitSeptember 17 & 18Sydney

OctoberCorporate Venturing Summit October 21 & 22San Francisco

Chief Innovation Of!cer SummitOctober 21 & 22London

Open Innovation SummitOctober 28 & 29Chicago

IP

JunePayments Innovation SummitJune 10 & 11San Francisco

Chief Innovation Of!cer SummitJune 17 & 18San Francisco

IP Strategy Innovation SummitJune 17 & 18San Francisco

Chief Innovation Of!cer SummitJune 17 & 18Singapore

ie.

JanuaryCloud InnovationExpoJanuary 22 & 23Las Vegas

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