E-Business for AirlinesUnit 11

Part A

• P1 – P2 – M1 – D1• Types of e-business• Current e-technology used by airlines• Impacts of e-business on airlines• Benefits of e-business for airline customers

Definition of e-Business

• e- Business (electronic business) is in its simplest form, the conduct of business on the internet. It is a more generic term than e- commerce because it refers to not only buying and selling but also servicing customers and collaborating with business partners.

Business to Consumer

Promotions

Advertising

• Virgin Atlantic advertisement- what do you think?

• http://www.youtube.com/watch?v=ebEDj7ZkOuA

Bookings

• How is it used?

Travel Information

• How is e-business used to provide travel information?

• Live arrival and departure information• Health advice for passengers• Terminal information• Airline facilities• Latest worldwide travel news

• Let’s look at Book Flights, Holidays, Hotels, Car Rental with British Airways

Business to Business

E-Procurement

• What does procurement mean to you?• Procurement is the action of obtaining goods

or services for a business

• What sort of goods and services does an airline need to procure in order to run efficiently?

LIST• In pairs, make a list of goods and services that an

airline will need to procure to run efficiently.

E-Procurement

• Electronic methods are used at every stage of procurement:

• Advertising contracts• Managing contracts• Evaluating tenders• Paying suppliers

Benefits of E-Procurement

• Reduces paperwork and increases efficiency• Helps to process orders more quickly• Speeds up payment

Advertising

• Cheap Flights - Book cheap flights to Europe with Ryanair

• Why is this of benefit to businesses?• Marketing opportunity• Reaches mass market• Immediate impact

In-Flight Internet Access

• In recent years airlines have had to keep up with emerging technologies and the demand for doing business 24/7.

• Singapore Airlines• British Airways LCY-JFK only (OnAir

technology) British Airways - Club World London City: On-board connectivity

Current e-Technology used by Airlines

Hardware

• PC’s• Laptops• Tablets

Internet

• Email• Websites• Web pages

• Can you think ways in which airlines use these?

• For internal communications• For external communications eg –

procurement• Marketing• Bookings• Hyperlinks for customers eg- car hire, etc• Informing customers eg- email promotions

Mobile Phones

• Smartphones• Text applications

• Can you think how an airline might use these to their benefit for staff and customers?

Social Networking

• Twitter• Facebook• Blogs

• In pairs, through research, find a scheduled airline, a charter airline and a low cost airline that use social networking to conduct business and feedback to the rest of the group.

Self Check-In

• What are the benefits of self check-in to:

• Passengers• Airlines

• Barcode readers

• In what ways are these used in an airport?

• Scanning boarding passes• Scanning passports• Baggage

• Benefits :

• Security reasons • Speed • Organisation

For Next Lesson

• Make a start on P1 – all points must include airline examples to support your assignment.

• Any questions, please ask me or email me if I’m not around.

We will look at:• Impacts of e-business on airlines• Benefits of e-business for airline customers