smart thining - business intelligence at airports and airlines - infographic

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% of passengers who would use smartphones for travel of Airlines % investing in business intelligence solutions in the next 3 years Manage flight disruptions Real-time flight status updates Real-time baggage status information Search for fares DRIVERS & PRIORITIES BUSINESS INTELLIGENCE MATURITY & CHALLENGES 69% 72% 100% AIRLINE PRIORITIES AIRPORT PRIORITIES $ 85% 88% PASSENGERS WANT INFORMATION ON THE MOVE AIRPORTS AND AIRLINES INVEST IN BUSINESS INTELLIGENCE SOLUTIONS of Airports 90% 95% 88% 82% 90% 85% 74% PRIORITIES WHEN INVESTING IN BUSINESS INTELLIGENCE SOLUTIONS Sales & Marketing % ranked as priority for business intelligence investments Passenger Experience Operational Awareness Sales & Marketing Passenger Experience Operational Awareness PROGRESS IN BUSINESS INTELLIGENCE IN MANY AREAS BUT SOME WAY TO ACHIEVE BEST IN CLASS CHALLENGES ARE CONSTRAINING PROGRESS System incompatibility & data integration Only 5% of airlines see no challenges with data or system compatibility Only 8% of airports have achieved best practice for data access or quality Coping with/ analysing the amount of data 62% 64% Insufficient data standards 61% 60% 55% 57% Willingness to share data with third parties 46% 47% Willingness to share across departments % that consider it a significant challenge 42% 40% 0 1 2 3 4 0 1 2 3 4 Data Access, Management & Quality Infrastructure & Integration Dashboards, Visualisation & Latency Best Practice, Governance & ROI Airlines 2.3 2.4 Business Intelligence Maturity Index 1.7 1.9 2.2 1.9 1.6 1.5 Airports © SITA I www.sita.aero I @sitaonline #SITAInsights

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Working toWards better business intelligence for airlines and airports. The aviation industry wants to make air travel more personal and relevant for passengers so their journey becomes fast, seamless, with no unpredictable processes, uncertainty or stress. SITA's paper, Smart thinking, looks at these two areas and how they are shaping the industry today and will continue to shape it in the years to come. Specifically, the paper examines how: Access to data is the foundation for seamless travel Today's challenges are hindering progress The maturity of business intelligence will take time The future will entail predictive intelligence supporting preventative action

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Page 1: Smart Thining - business intelligence at airports and airlines - infographic

% of passengers who would use smartphones for travel

of Airlines

% investing in business intelligence solutions in the next 3 years

Manage flight disruptions

Real-time flight status updates

Real-time baggage status information

Search for

fares

DRIVERS & PRIORITIES

BUSINESS INTELLIGENCE MATURITY & CHALLENGES

69% 72%

100%

AIRLINE PRIORITIES

AIRPORT PRIORITIES

$

85% 88%

PASSENGERS WANT INFORMATIONON THE MOVE

AIRPORTS AND AIRLINES INVEST IN BUSINESS INTELLIGENCE SOLUTIONS

of Airports

90%

95% 88% 82% 90% 85% 74%

PRIORITIES WHEN INVESTING IN BUSINESS INTELLIGENCE SOLUTIONS

Sales & Marketing

% ranked as priority for business intelligence investments

PassengerExperience

Operational Awareness

Sales & Marketing

PassengerExperience

Operational Awareness

PROGRESS IN BUSINESS INTELLIGENCE IN MANY AREAS BUT SOME WAY TO ACHIEVE BEST IN CLASS

CHALLENGES ARE CONSTRAINING PROGRESS

System incompatibility & data integration

Only 5% of airlines see no challenges with data or system compatibility

Only 8% of airports have achieved best practice for data access or quality

Coping with/ analysing the

amount of data

62%64%

Insufficientdata standards

61%60%

55%57%

Willingness to share data with

third parties

46%

47%

Willingness to share across

departments% that consider it a significant challenge

42%

40%

0

1

2

3

4

0

1

2

3

4

Data Access, Management

& Quality

Infrastructure & Integration

Dashboards, Visualisation

& Latency

Best Practice, Governance & ROI

Airlines

2.32.4

Bus

ines

s In

tell

igen

ce

Mat

urit

y In

dex

1.71.9

2.2

1.9

1.61.5

Airports

© SITA I www.sita.aero I @sitaonline #SITAInsights