How to create yourKiller book proposal

You have or plan to write a great book.You know it is a great book. It is a block buster in the making!

Your publisher does not know you. He needs a foretaste of your offering. He has limited time.

There are millions of wannabe authors knocking at the doors of publishers. They don’t get heard. Ever.You feel rejected.

Do you want to get known, stand out and get picked?Follow me ...

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Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012.

Cover Page

Your company logo

Title (What it does)

Sub title (Why it works)

Target( For whom it is )

Your name

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Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012.

Author Page

Name

Credentials

Why you are the authority on the subject.

Your passion for the the subject & why?

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Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012.

Content: Why this book?Serves an unmet need

Prevents a crisis

Relieves a pain

Secures against risk

How it works

Evidence

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Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012.

Target: Who is this book for?Describe the target reader

DemographyPsycho-profile

Why this book should concern them?

SegmentationPositioning

How it may benefit them?

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Channel: How best to reach them?Please rank these

E mailMobileVoicespeaking forumsMass mediaTVSocial mediaWebBlogYou tube

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Status: Manuscript status?

ContentPagesTablesIllustrations

FeaturesTools kitsReferencesExercisesSupporting material

Schedule & Launch date

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Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012.

Credentials: About yourself

Genesis: What got you started

Professional stature

Will you promote this book Personally? How?

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Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012.

Outline: Chapter wise summary

StorylineChapter heading100 word summaryA thought provoking questionA call to action

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CRITERIA SUBJECT FOR EVALUATION EVIDENCESCORESCORESCORE OUR BASIS FOR AWARDING THE SCORE.

OUR SUGGESTION FOR YOUR CONSIDERATION

CRITERIA SUBJECT FOR EVALUATION EVIDENCEMax Self PQP

OUR BASIS FOR AWARDING THE SCORE.OUR SUGGESTION FOR YOUR

CONSIDERATION

1 Compelling concept?

• One key idea • Uniquely stated• How it will benefit the customer

Answers the question ‘Why buy this book?’.

What is so different about your book. Buy this book

Recommend this book

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2 Catchy title?• Killer titles need to be pretested• Author of an upcoming book - website promo• Accept speaking and advance order for pre view

Arresting cover design?Catches the roving eye.

Title stands out when placed alongside others in a rack.

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3 Community endorsement

• Who will resonate with passion about this book. • Are they willing to sing praises? ExtWhat will they do?

CommunityForum

Network10

4 Chapter hooks • TOC reads like the headlines of a magazine article. • TOC provokes the curiosity to know more

Captivating & ArrestingRevealing investigative research. 10

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Connectedness: How the book has changed lives of people. Help them ’feel’ the subject and empathize with the hero.

• Games - interactivity • Love bug stories - Weight loss story• Quiz - spark their curiosity• Questionnaire - Get up close and personal • Cartoons -Invoke humor that makes them think.

What will make the reader Personalize the book to be possessive about it and

make notes and marks on it ?Highlight/Underline

QuoteDog ear, Book mark

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Crack a myth: Why buy this book?Is the Call to Action Compelling enough?

• Logical - Makes sense to know• Psychological - I am better with it than be without• Economical - Ideas that have the potential for payback• Sociological - Access to a community I wish to belong to• Political- The doctrine fascinates and resonates within me

Viral message?Bragging rights?

Affiliation to an exclusive club?10

7 Celebrity endorsement • Identify celebrities who identify with your ideologies• Write a foreword for them that they can endorse with pride.

Name them10

8 Credibility & Identity • Industry forums that will adapt this book• Subject matter experts who will vindicate the findings.

Name them10

9 Corporate sponsorship• Name the company and the reason why they may offer to sponsor this book• Will the literary agent find this a rewarding experience? 10

10 Commercial sensing• Topicality• Timing• Hit the deadline before the season runs out.

Hot burning issue addressedYou want to catch the high season

Coincides with an appropriate event. 10

DATE OF ASSESSMENT •Your contacts: • E mail

Website:Phone:

100

Check: A block buster in the making?

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