creating a killer product: where value meets user experience and product design

Morgan McKeagney Co-founder & CEO FRAMLABS

Creating a killer product

Presented @ BOI Gears 48, Dublin, 27/05/16

Meet Eoghan & Des

Intercom | Problem & Value

Problem

Solution Value Proposition

Top Startup Tip | Des’s Advice

“Maintain a relentless focus on solving a clear problem that …

you understand very well, and you know exists for a lot of

people who you can reach, and who are actively attempting to

solve it today.”Des Traynor, Co-founder Intercom

http://bit.ly/1ORuwn3

“Ask Me Anything: Interview with Des Traynor”, Inside Intercom

Entrepreneur = Value Creator

VALUE?Pain Gain

Maslow’s Hierarchy of Needs

Enduring business models serve an enduring human need.

Finding a bigger, better mountain

Current Best Solution

Your New Solution

4 Steps to Product Nirvana

Find A Problem Worth Solving

Be Relentlessly Customer-Focused

Create Brilliant Experiences

1

2

3

Execute Brilliantly: Rinse & Repeat4

Find a problem worth solving?

?

?

?

Reframing an existing human need

The Holy Trinity | Primacy of User Experience

“Focus on the user and all else will follow”

“I am congenitally customer focused”

“Design is how it works”

Be Relentlessly Customer-Focused

“Make my life easier & better. Understand me. Surprise me.”

Create Experiences, Not Products

Lovable

Usable

Functional

Experiences

Product

Inspired by: Stephen P. Anderson“Hooked on a Feeling”, Presented @ ISA 15

http://bit.ly/1P3vTV1

Creating Lovable: A simple framework

Design2

Insight1

Execution

3

Look familiar? Lean Startup

Build

Measure

Learn

Execute Brilliantly: Elegant, delightful experiences.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

user experience

Peter Drucker, Business Guru

It all starts with insight…

“There's no magic secret...focus on people and their problems.”

Scott Berkun

http://bit.ly/1WpCsUp

“Debunking the Myths of Innovation”, UIE

Building Insight | Toolbox

Asking the right questions, listening

Source: “The Mom Test”, by Rob Fitzpatrick, referenced in “Seven Lessons I learned from the failure of my first start-up” https://medium.com/@michalbohanes/seven-lessons-i-learned-from-the-failure-of-my-first-startup-dinnr-c166d1cfb8b8

Personas | Building a picture

Design | Sketching & Wireframing

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Design: Leverage existing patterns

Source: Zurb University: Library http://zurb.com/university/library

Sweating the little details

Great content is great design

Start with a Cupcake

“The quicker you can get feedback on what you’re thinking the better your idea will be. Usage is oxygen for ideas.”

Des Traynor

Source: “Start with a Cupcake”, Inside Intercom

http://bit.ly/1P3ySgh

Prototyping | Building to Think

PRÖVA | Two weeks to testable demo

Web

Tablet

Phone

Prototype to sell: MoneySquared

TBan

Beyond design & user experience

“Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.”

Joel Spolsky, CEO Fogcreek Software & Inventor of Trello

Secret Sauce: Team & Passion

“Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.”

Obligatory Steve Jobs QuoteTM

Be Brave | Dare to Delight

Source: “The First Ever Email, the First Tweet, and 10 Other Famous Internet Firsts”,

Business Insider, April 2013

http://yhoo.it/1htdgoC

Final revolutionary thought

“Nothing can have value without being an object of utility. If the thing is useless, so is the

labour contained in it.”

Das Kapital, Vol. I, end of Section 1, Chapter 1

Karl Marx, Philosopher & Revolutionary

THANKS FOR LISTENING!

Morgan McKeagneyFRAMLABSCEO, co-founder email•[email protected]•+353 87 135 5197twitter•morganmckskype•morganmckeagney