dylan serota - how eventbrite can add the real life dimension to your marketing strategy
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How Eventbrite can add the real-life dimension to your marketing strategy Dylan Serota, @dserota
Eventbrite
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(general blank slide)
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HubspotsPhilosophy
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The role that Eventbrite plays
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The role that Eventbrite plays
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How do you create this emotional connection online?
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You dont.Take your brand offline.
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The Event Planner
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Promote AttendedEvent
Follow up
The Old Way
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Event Planner Lifecycle Marketer Demand Gen
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Todays Events
Promote
Registered
Not Registered
Attended Event
Did not attend
Attended Event
Did not attend
Went last year
First time attendee
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Save time and use data to make better decisions on how to engage
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Todays Events
Promote
Registered
Not Registered
Attended Event
Did not attend
Attended Event
Did not attend
Went last year
First time attendee
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Todays Events
Promote
Registered
Not Registered
Attended Event
Did not attend
Attended Event
Did not attend
Went last year
First time attendee
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Gathering data
Nurturingand scoring
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Gathering data
Nurturingand scoring
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Google IO
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How Eventbrite can add the real-life dimension to your marketing strategy Dylan Serota, @dserota
Eventbrite
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