DTP Word 2002 Chapter 1

Understanding the Desktop Publishing

Process

Word 2002 2

Planning a Publication

What is the purpose of your publication?Who is your intended audience?What type of document best conveys your message?How will the publication be delivered?What do you expect your audience to do after reading your message?What is your budget?

Word 2002 3

Designing a Document

Creating Focus

Achieving Balance

Using Proportion

Applying Contrast

Establishing Directional Flow

Emphasizing Consistency

Applying Color

Word 2002 4

Creating Focus

An element that draws the reader’s eyes Titles,

headlines, and subheads

Clipart, photographs, logos, ruled lines, drawn or scanned images

Word 2002 5

Creating Focus (Cropping a Graphic)

Word 2002 6

Creating Focus (Continued)

AutoShapes

Logo

Unusual Fonts

Word 2002 7

Creating BalanceSymmetrical Balance Asymmetrical Balance

Word 2002 8

Creating Contrast

Degrees of lightness and darkness on a page

Typographical Contrast (Size, Weight, Color, Typeface and Style)

Code RedBlue Moon

Chicago Power

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Contrast (Continued)

Headlines and Body Text (Sans Serif vs. Serif Fonts)

Larger font size inheadlines and smallerfont size in body text

HeadlineThe quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

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Directional FlowReader is drawn through the document; organize related itemsZ-PatternStrong left or right alignment

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Directional Flow—Graphic Direction Which graphics are placed appropriately on the

page?

The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox

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Using Proportion

Individual parts as they relate to the wholeSize relative to importance of messageSize elements in proportion to each other

Word 2002 13

Using Color and White SpaceUse color or white space to emphasize the main message and give the eye a break from too much text

Inexpensive alternative—use colored paper or preprinted paper

Word 2002 14

Using ConsistencyUniformity among design elements

Consistent newsletter design from issue to issue

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To Sum It All Up…

Take time to design!

Communicate; don’t decorate.

Less is best!

Readability is the key!