desktop publishing (dtp) and printingin the process, kern manages the entire dtp workflow, from...
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www.e-kern.com
Whoever wants to advertise globally needs printed material in the language of the target-market. The in-house specialists at KERN Global Language Services adapt typography for the characteristics of each language so that contents, character-set and typeface are represented in country-typical formats.
In the process, KERN manages the entire DTP workflow, from drafting the translation to the graphic layout and printing. And all formats of your firm’s communications are supported, from simple informational memos to company brochures. As a full-service agency, KERN minimizes your time, financial and development costs and guarantees the most success with international business activity.
We place a high value on constructive collaboration with clients. Only by assessing objectives together in each work-phase can we prepare the best founda-tion to achieve project goals.
Graphic LayoutConcepts and promotional materials developed for the European market often do not meet the same success on eastern European, Asian, or American markets. With over 40 years of experience in foreign advertising, KERN supports you in product design and presentation. The marketing principles used by KERN for global markets take cultural and psycho-logical factors into account.
Marketing Texts in Foreign Languages and TypesettingIn order to suitably adapt foreign language marketing to your target-group, the marketing experts at KERN collaborate closely with translators. Together they translate your promotional texts to and from every prevalent global language such as English, French, Spanish, Chinese, as well as less common languages. Every translation is tailored to the advertising climate of the target market.
Desktop Publishing (DTP) and Printing
www.e-kern.com
KERN composes European, Middle-Eastern or Asian texts in all layout programs, with special attention to respective country-specific requirements. In particu-lar, each language’s character-set and typeface are represented in a country-typical format. This means that your message will be understood by your target-group.
KERN Servicesj Contact and consulting
j Advertising campaign planning
j Creating marketing texts in desired target-language
j Developing coherent themes and layout for marketing materials
j Developing foreign-language versions for use abroad
j Market appropriate foreign-language typesetting according to your existing graphic format or a KERN-designed format
j Project management all the way through quality control and distribution of promotional material
The translation process
➟ Pre-Engineering (Document composition testing) – Translation-appropriate formatting for TMS processing – Testing for target-group appropriate presentation / contents
➟ Text import into Translation Memory System (TMS) – Modification of text segmentation settings based on the type
of text (paragraph vs. sentence based text segmentation)➟ Processing and translation in TMS based on text segmentation➟ Proofreading in TMS (reviewed by linguists / Quality Control
Reps. / tag tester)➟ Post-TMS editing by separate linguists
Text / Layout Modification
➟ Review / customization of foreign-language typesetting according to target-language requirements
➟ If applicable, illustration and layout adaptation with regards to cultural context (text direction, color and image choice, folding specifications)
➟ Graphic headings proofread by linguists➟ Coordination with client through a preview PDF
TMS Application of client markups to preview PDF, if applicable
Customer delivery of source documents (in source-language)
Customer Order (Translation / DTP)
Customer delivery of supporting documents
(new advertising procedures)
➟ Consultation / Planning➟ Text preparation
(technical / advertising)➟ Layout preparation ➟ Design comparison and
approval
Text Export (in Translation Memory System [TMS] compatible format)
Re-Importing into Graphic Format (compatible format)
Client Approval
Delivery / Printing
➟ Preparation of printing data / texts in target-language(s)
➟ Preparation of printing data for prepressing➟ Creation of proofs, if required➟ Production / printing in most current printing processes including
digital printing for short run, offset and large-format orders➟ Delivery or distribution of printed materials / promotional
measures
Translation / DTP Workflow
KERN Global Language Services Kurfuerstenstrasse 1, 60486 Frankfurt / Main Tel.: +49 (69) 75 60 73-0 Fax: +49 (69) 75 60 73-56 49 [email protected] · www.e-kern.com
AmsterdamTel: +31 (0) 20-520 07 40 [email protected]
BerlinTel: +49 (0) 30 27 58 14 [email protected]
CologneTel: +49 (0) 221 21 95 [email protected]
HamburgTel: +49 (0) 40 65 06 79 [email protected]
Hong KongTel: +852 28 50 44 [email protected]
LondonTel: +44 (20) 78 31 56 [email protected]
LyonTel: +33 (0) 4 78 37 83 [email protected]
MunichTel: +49 (0) 89 23 24 90 [email protected]
New YorkTel: +1 [email protected]
ParisTel: +33 (0) 1 53 93 85 [email protected]
San FranciscoTel: +1 [email protected]
ViennaTel: +43 (0) 1 58 12 83 [email protected]