driving employee wellness with sms
TRANSCRIPT
Wellness Alerts
D R I V I N G EMPLOYEE WELLNESS
PROGRAM WITH MOBILE T E C H N O L O G Y
Why Do Organizations Drive Wellness?
Wellness drives company culture.
87% of employees state that wellness impacts work culture positively
Why Do Organizations Drive Wellness?
Employee wants to be healthy physically and mentally
97% of employees participate to improve their own health, making improved health a bigger motivator than financial incentives
Why Do Organizations Drive Wellness?
Top three employee wellness WANT list
To be included to physical
activity programs
Healthy on-site food choices
On-site gyms and fitness
classes
Why Do Organizations Drive Wellness?
Wellness programs offer employers a leg-up on recruitment
88% of employees describe
access to health and wellness
programs as an important factor
defining an employer of choice
Why Do Organizations Drive Wellness?
Take advantage of incentives offered as part of the ACA (Affordable Care Act)
ChallengesAccording to Gallup’s research, only 24% of
employees at companies that offer a wellness program
participate in it.
Simply offering a wellness program provides no
guarantee of improving employees well-being.
Source: Gallup US Panel
Why Incorporate SMS to Your Wellness Campaign6.8 billion out of the 7.01 billion people on Earth own a mobile phone
Average SMS response time is 90 seconds compared to 90 minute for eMail
98% SMS is opened compare to 20% eMail, 12% Facebook posts and 29% tweets
Source: Digital Marketing Magazine, Mar 2014
Advantage of Adding SMS to Your Wellness Campaign
Increase wellness awareness level instantly
90% of SMS is read within 5 minutes
Cost effective
Generate an outcome in short span of time
Easily incorporate into existing wellness campaigns
Measure and track success in real-time
Wellness Campaign Topics
Get Moving
Chronic Disease Facts
Your Weight Matters/Obesity Facts
Insights & Ideas on Food Selection
Wellness Campaign Topics
CDC (Center for Disease Control) Alerts
Company Hosted Wellness Webinar Alerts
Employee Success Stories
Vendor Sponsored Wellness Event Alerts
Text Health to 62346 to subscribe to
Employee Wellness Text Alert Program
Call to Action
Wellness Text Campaign
Wellness Opt In
0
125
250
375
500
April May June July
Opt Out Opt In
414345
225
117
15121133 11 12 15
Wellness SMS Traffic
0
450
900
1,350
1,800
April May June July
69120
108117
1,6561,380
900560
Outbound Inbound
10K Steps Challenge Jan 2014
5%15%
30%
50%
1,000< Comatose3,000<6,000<10,000+ Super Star
Reporting/Measurements
Wellness Campaign
July 2014 Levels
0
4
8
12
16
JSmith SPetty TKipper VNuts
Hapiness Trend
April
May
June
July
0 25 50 75 100
Wellness Campaign
About 2smsAccomplished Industry Experts We’ve built 200+ SMS campaigns since 2004 We can help you
Design personalized SMS content Execute the perfect wellness SMS campaign fast Build a large subscriber list in the shortest amount of time Stay in 100% compliance with industry regulators
