drive | create energy, persuasive by design

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Tom Wolvers 21/10/15

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Page 1: DRIVE | Create Energy, persuasive by design

Tom Wolvers 21/10/15

Page 2: DRIVE | Create Energy, persuasive by design

TOM WOLVERS

User Experience Designer Interaction Design, Interface Design, Service Design, Persuasive Design

Lecturer University of Applied Science Utrecht (HU)Interaction Design, User Experience Design.Research Group: Developing interventions for changing health related behaviors.

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ABOUT DESIGN

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ABOUT USER CENTERED DESIGN

Page 5: DRIVE | Create Energy, persuasive by design

USER CENTERED: SYSTEM MODEL VS. CONCEPTUAL MODEL

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THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971

STANFORD UNIVERSITY, IBM, EJENTA, SINGULARITY UNIVERSITY, GOOGLE.

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BIG DATA, WEARABLES, ATOMIC SCALE MEMORY, ROBOTICS, NANOMEDICINE, AUTONOMOUS VEHICLES, ARTIFICIAL INTELLIGENCE, SMART LENSES, B IOTECHNOLOGY, COGNIT IVE COMPUTER SYSTEM, NEUROSYNAPTIC ARCHITECTURE, LASER PRINTING DNA, INTELLIGENT AGENT SYSTEMS, DATA AT THE EDGE, WATSON, INTERNET OF THINGS.

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GENERATED PER LIFETIMEExogenous data 1100 TERABYTES

Genomics data

6 TERABYTES

Clinical data

0,4 TERABYTES

Page 9: DRIVE | Create Energy, persuasive by design

IN 2020 44 ZETABYTES 1.000.000.000.000.000.000.000 (1021) BYTES

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HOW CAN WE MAKE SENSE?

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DASHBOARDS DATA VISUALISATION

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SOME GOT IT

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PERSUASIVE DESIGN BEHAVIORAL CHANGE

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CLIENTS & PATIENTS

PROFESSIONALS

Inform, Behavior change, Give advice, Friendly nudges, Encourage

Give advice, Inform, Friendly nudges, Encourage

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DELIVERING THE RIGHT THING AT THE RIGHT PLACE AT THE RIGHT TIME.

CONTEXT:

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Should you really buy it?

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THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971

THE BEST WAY TO USE IT IS TO DESIGN IT. Tom Wolvers 2015

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THANK YOU FOR YOUR TIME.

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