Introduction to advertising I can identify persuasive techniques I can analyze the effectiveness of persuasive techniques. I can create an ad using a persuasive.

Download Introduction to advertising I can identify persuasive techniques I can analyze the effectiveness of persuasive techniques. I can create an ad using a persuasive.

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<p>Media Literacy</p> <p>Propaganda TechniquesIntroduction to advertising</p> <p>I can identify persuasive techniquesI can analyze the effectiveness of persuasive techniques.I can create an ad using a persuasive technique. Bell ringerPlease complete numbers 4-7 on your bell ringer page.</p> <p>Check your answers. Bell Ringer Check4) J-wordiness5) B-idioms In the context, from is the correct preposition with stemmed6) G word choice verbs must agree in number7) C words in a series or list must be parallel in form.</p> <p>KWLList what you know about: Advertising target audiencepropaganda techniquesinfluence of advertising on consumerList what you want to know :Advertisingtarget audiencepropaganda techniquesinfluence of advertising on consumer</p> <p>Essential QuestionsWhat is a target audience?</p> <p>What are some of the propaganda techniques found in advertising?</p> <p>How does advertising influence me?Where do we find advertising?MagazinesNewspapersTVRadioBillboardsPop Ups on the computerClothingOther?</p> <p>6Advertising FactsThe average number of 30 second ads that a child is exposed to in a year is around 20,000The average cost for Super Bowl ads was $2.5-2.9 million per 30 second spot in 2010The ABC network is reportedly asking for $1.7 million for a 30 second ad airing during the Oscars </p> <p>Target AudienceA target audience is a specific group of people in which an advertisement is aimed.Characteristics of a target audience:AgeGenderRegion in which one livesOccupationInterest</p> <p>Who is the target audience?</p> <p>The Green Hornet</p> <p>Who is the target audience?</p> <p>PropagandaPropaganda is spreading ideas and information.Propaganda uses persuasion as a technique to get the consumer to:Think the way the advertiser (company) thinks about the product or situationBuy a certain productTo believe something, or act in a certain wayTechniques we will discussBandwagonExpert opinionTestimonial Misleading ClaimsEmotional Appeal (Transfer)RepetitionRhetorical QuestionBandwagonPersuades you to do something by letting you know others are doing it too.Everyone is doing it/buying it</p> <p>Expert OpinionExperts recommend the product, so you should buy it.</p> <p>Dermatologist Recommended</p> <p>4 out of 5 doctors recommend this for dandruff</p> <p>TestimonialUses quotes, endorsements or images from people in order to connect them with a product.Can connect celebrity to a productThey are NOT experts in the field </p> <p>Misleading ClaimsMay use certain words to make you think the product is great, superior, etc.</p> <p>Includes a disclaimer stating Simulated Imagery.Wrinkle CreamIllustrating before and after </p> <p>Reduces wrinkles by 57%</p> <p>Emotional Appeal (Transfer)A person will have strong feelings about a situation or product.Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product.</p> <p>What feelings do you experience when you see these ads?RepetitionRepeating the name of the product, logo, or symbol several times throughout the advertisement.</p> <p>Rhetorical QuestionStatement posed as a question.Made to make you think about the product as the answer .</p> <p>Questions to ask to help you analyze an advertisement.With a partner- find an appropriate ad in a magazine and answer the following questions.What is happening in the ad?What is the ad selling?What are the people in the ad doing?What do the facial expressions suggest?Answer these Questions about your ad:Who is the target audience?What propaganda technique is being used?Be sure to write both names on your paper, staple your ad to your paper and turn it in. CreateOn white paper - create an illustration of an advertisement for:iPod nanoYour target audience is:Males and FemalesPre-teen to young adults</p> <p>Use one of the techniques discussed today! Each person at your table must use a different technique. </p> <p>Be sure to write your name and the technique used on the back of your paper! Turn this into the tray.</p> <p>Review Essential QuestionsWhat is a target audience?</p> <p>What are some of the propaganda techniques found in advertising?</p> <p>How does advertising influence me?</p> <p>List what you learned about:Advertisingtarget audiencepropaganda techniquesinfluence of advertisingTurn in your KWL chart!Completion of KWL</p>

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