Dr. MCRHRDIAP87th FOUNDATION COURSE

Book Review of# 1 BESTSELLER

THREE MILLION COPIES SOLD

GOOD TO

GREATAuthor-Jim Collins

Presented by-Group No-13

Group Members (G-13)

1. Deepak Ranjan 2. Gyanendra Pratap Singh3. Mahipal Singh4. Monika Yadav5. Uma Rani6. Nidhi Sharma7. Prabhat Chandra Bhaskar8. RamBabu Vavilapalli 9. Sunil Kumar Gautam10. Vaibhav Agarwal

Book at a Glance

• Author - Jim Collins• Publisher- Harper Collins • Pub Date - October

16,2001• Media Type - Hard Cover• No of pages - 300• ISBN - 978-0-06-662099-2• Prequel - Built To Last

Author at a Glance• Former faculty of Stanford

University’s Graduate School of Business.

• Recipient of Distinguished Teaching Award 1992.

• Founder and currently working at Management research Laboratory, Colorado, U.S.A.

• Authored/co-authored-Built to LastHow the Mighty Fall Great by choiceBeyond Entrepreneurship

Jim Collins

Quote…“Good is the enemy of Great.

And that is one of the key reasons why we have so little that becomes great.

We don’t have great schools, principally because we have good schools. We don’t have great

government, because we have good government. Few people attain great lives, in large part because it is just

so easy to settle for a good life.The vast majority of companies never become great,

precisely because the vast majority become quite good – and that is their main problem.”

Purpose of the BookTo Find Out…

Why Some Companies Make the Leap… and Others Don’t

If Yes How?Can A Good

Company Become a Great Company?

Research Methodology

• Conducted by Author and 20 best graduate students at the University of Colorado Graduate School of Business, USA.

• Comparison between 11 Good To Great Comp. and 11 Direct Comparison & 6 Unsustained Comparison Comp. (Out of 1435 Forbes-500 Comp.)

• Comparison Criterion-Leap from Good/Avg. Performance to Great Performance in terms of Cumulative Stock Returns and its sustainability.

• 15000 Hours of Work.• Studying 6000 Articles & 2000 Interviews.

Why Some Companies Make the Leap…and Others Don’t…

Good Results

Great Results

What is inside the black box?

Can Good become Great and How?

Key Research Findings

Disciplined people First Who… then What?

Level 5 Leadership

Disciplined thought

Confront the Brutal Facts

Hedgehog Concept

Disciplined Action

Culture of Self-Discipline

Technology Accelerators

Black Box

Concept of Level Five Leader

Personal humilityProfessional will

Level 5

leader

Level 5 Personal Humility and

professional will

Level 4 Effective

leader

Level 3 Competent Manager

Level 2 Contributing

team member

Level 1

Highly capable individual

People are not your most important asset. The Right People are

First Who ?

First select Right People

Then What ?

Then choose Best Path to Greatness

• Put your Best People on your Biggest Opportunities & not Biggest Problems

Hedgehog concept

Do What you are passionate about.

Do what drives your economic

engine.

Do what you are best at.

The essence of greatness lies in SIMPLE IDEAS along three key dimensions:

Other findings…

• Confront the brutal facts yet never loose faith.

• A culture of self- discipline with an ethic of

entrepreneurship.

• Choose technology that fits hedgehog framework only

as an accelerator of momentum not its creator.

• Additive effect of many small initiatives.

Critical Analysis

Corporate Mgmt Research

A Pursuit of Excellence

Real Life Experiences

Free from Biases

Scientific Methodolo-gy

Info Base Appended

Good To Great

Research Outcome

Guru Mantras for Corporate Mgmt.

Concepts applicable to Public Orgn.

Personal Motivation and

Inspiration

Author convinced with the Findings

Practical Solutions

Layout of the Book

•Well Structured in 9 Chapters

•Sequential Arrangement of Concepts

Framework

•Engaging and Lucid

•Motivating and Inspirational

Language

•Scientific and Problem Solving

•Experiences,Stories and Examples

Style

Lacunae in the Research

•Cumulative Stock return-Sole Criteria

•Employee Welfare & Social Impact ignored

Comparison Criteria

•How to implement “First Who Then What”

•How to Board “Right People on Right Bus”

Rhetoric without Reality

•Philip Morris –a tobacco seller– a great Company

•Hedgehog Concept

Contradictory Public Interest

Lacunae in the Research

• Circuit City (Bankrupt)• Fannie Mae (Nationalized)• Nucor (Revenue Crash)• Gillette (No Longer Independent)

Downfall of Good To

Great Comp.

•Hedgehog Concept-Quality Circles•Stop-Doing List-Sunset Legislation,ZBB etc.

Old Wine in New Bottle

Conclusion

• Book fairly explains the transition from Good To Great.• Research findings are good guiding principles not a

panacea to creating great organizations.• A must read for Corporates.• A suggested reading for managers of any organization.• Book’s Philosophy can be summed up in Collin’s

own words - “Greatness is not a function of Circumstance…As it turns out,it is largely a matter of Conscious Choice and Discipline…”

THANK YOU