dp observatoire du shopping vf

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  • 8/12/2019 DP Observatoire Du Shopping VF

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    CEjshrvktedrh

    Pbeppdoilu

    Lessdhr lh ^rhsshFudo :>;;0 pkr Xodjkdc-Zelkg`e, o; hurepho

    lh cdggejdcdhr `egghr`dkc, ho pkrthokrdkt

    kvh` Dpses, chklhr lhs tulhs pkr hoquths

    sur ch gkr`b arkokds.

    Peo ejfh`tda 6 kokcyshr chs `egperthghots

    lhs Arkokds ho gktdrh lh sbeppdoi ht

    dlhotdadhr chs tholko`hs lh lhgkdo.

    CEjshrvktedrh lu Pbeppdoi k t gho kuprs lh :>>< doldvdlus `eostdtukot uo `bkotdcceo rhprshotktda lh ck pepucktdeo arkokdsh ih lh ;1 9> kos. Ch rh`uhdclhs leoohs k t rkcds lu :8 gkrs ku ;hrkvrdc :>;

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    ^eur ck sh`eolh ldtdeo lh CEjshrvktedrh lu Pbeppdoi, oeus kveos `bedsd lh oeus dotrhsshr

    ck rhcktdeo lhs begghs ku sbeppdoi. @eotrkdrhghot kux dlhs rhuhs, ctulh rvch quh

    ch sbeppdoi hst uo geghot lh pckdsdr peur pcus luo beggh sur lhux !

    Chs begghs lh :>;< seot-dcs kussd dgpcdqus quh chs ahgghs lkos htth k`tdvdt 5 [uhcchs

    seot churs ktthoths 5 [uhcchs seot chs ldaarho`hs lh egperthghot pkr rkppert kux ahgghs gkds kussd,

    `egghot vdvhot-dcs uoh sertdh sbeppdoi ho `eupch 5

    Kutkot lh quhstdeos kuxquhcchs oeus kveos rpeolu lkos htth oeuvhcch ldtdeo lh CEjshrvktedrh lu

    Pbeppdoi peur gdhux `egprholrh qud seot chs vdsdthurs lh oes `hotrhs.

    @cghotdoh dkzzk,

    Ldrh`trd`h Gkrmhtdoi Ireuph lXodjkdc-Zelkg`e

    Hldte

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    Ch sbeppdoi hst kussd uoh kkdrh lbeggh

    Chs 0 hoshdiohghots lh ctulh Ho `h qud `eo`hroh churs prarho`hs lk`bkts, chur`egperthghot hst seuvhot pre`bh lh `hcud lhsahgghs.

    Cdotrt lhs begghs peur ck gelh hst rhc, jdho sup-

    rdhur `hcud qudcs kaad`bhot peur chs krtd`chs lh spert

    eu chs fhux vdle, lhux ktierdhs ohtthghot gedos dths

    pkr hux.

    ;< lh CEjshrvktedrh lu Pbeppdoi `eoadrgh ch rch lthrgdokot lhs begghs

    lkos ch sbeppdoi lkufeurlbud. Hcch geotrh ikchghot teuth ckgjdvkcho`h lu aeo`tdeo-

    ohghot gks`ucdo. Luo `t, chs begghs seubkdthot `eotrchr churs k`bkts ht akdrh lhs

    `bedx ho teuth dolpholko`h. Luo kutrh `t, chx`hptdeo lhs fhux vdle eu lhs

    krtd`chs lh spert, chs begghs sh rvchot do`kpkjchs lh l`dlhr shucs lkos ck pcupkrt lhs `ks.

    @hst ch pkrklexh gks`ucdo ht uoh eppertuodt peur chs k`thurs lu `egghr`h 6 chur jhsedo

    lkssdstko`h hst oergh !

    Zgy Eulibdrd,

    Ldrh`thur lu lpkrthghot \holko`hs & ^resph`tdvh `bhz Dpses

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    [uhc hst ch rkp-

    pert lh cbeggh

    ku sbeppdoi 5

    CEjshrvktedrh lu

    Pbeppdoi geotrh

    jdho quku-

    feurlbud chs begghs sh shothot pcus

    `eo`hros pkr ch sbeppdoi. Dcs eot `egprds

    quh akdrh ktthotdeo chur kppkrho`h oh vk

    pks cho`eotrh lh chur vdrdcdt. Dc skidt luo

    vrdtkjch teurokot lkos chur rkppert ck

    `eoseggktdeo. Lsergkds, cbeggh phut

    kssughr pchdohghot veucedr trh ck gelh,

    klepthr uo stych qud cud rhsshgjch, quhcchs

    quh sedhot shs erdidohs se dkchs. @hst `h

    quh fkpphcch ck iorktdeo pcus lhx`ush 6

    chs begghs oeot pcus lhx`ush peur oh pks

    trh jrko`bs, prholrh sedo lhux.

    ^hut-eo pkrchr kufeurlbud lh sbeppdoi

    ku gks`ucdo 5

    \eut akdt. Cbeggh k uoh kppre`bh sdoiu-

    cdrh lu sbeppdoi qud sh ldstdoiuh lh `hcch lh

    ck ahggh, oetkgghot lkos sk veceot lkvedr

    uoh `eoseggktdeo eptdgdsh. Dc k jhsedo

    luo pkr`eurs sbeppdoi `eurt ht `bedsd qud

    dgpcdquh cuskih lDothroht ht lh shs kppcd k-

    tdeos, `h quh fh oeggh chs kppcd-kssdsts .

    Kutrh pboegoh dotrhsskot, cbeggh ohst

    pks uo sdgpch sudvhur lh ck gelh, dc hst

    kufeurlbud dodtdkthur lh tholko`hs. [uhcquhs

    hxhgpchs seot arkppkots kvh` ch rhteur lh ck

    `bhgdsh ho fhko, chs jksmhts lh ruoodoi, ck

    geotrh lbeggh eu ch swhkt `kpu`bh,

    lhs dt qud eot `egpcthghot doacuho` ck

    gelh agdodoh `hs lhrodrhs skdseos.

    [uhcchs seot chs irkolhs vecutdeos lkos

    chur gelh lh `eoseggktdeo 5

    Ck pkrt lhs begghs qud sudvhot ck gelh oh

    `hssh lh preirhsshr ht ch gkr`b lu sbep-

    pdoi ku gks`ucdo hst ho pchdoh `redssko`h.

    Dc skidt luo vrdtkjch hclerkle peur chs

    gkrquhs eu chs cdhux lh sbeppdoi, qud oh

    rhciuhot pcus chs begghs ku sh`eol pcko.

    Cbeggh ht ch sbeppdoi , hotrhtdho kvh` ^ks`kc Geoaert,^reahsshur lBdstedrh ht lh Pe`deceidh lh ck Gelh & @eosuctkot Gkrmhtdoi / resph`tdvh

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    Lu acohur ku trholshtthr

    Ch jcks :2% Chxphrt ;9%Ch sbeppdoi hst peur cud uoh kaakdrh lh prpkrktdeo,

    lh pr`dsdeo ht ck th`boeceidh hst seo prdo`dpkc

    kteut. Dothroht hst peur cud uo eutdc pr`dhux kr

    dc phut ck aeds sh rhoshdiohr ho ltkdcs sur

    chs preluds ht haah`tuhr shs k`bkts.

    Dc kdghAkdrh lhs rhprkihs ht eg-

    pkrhr chs prdx peur akdrh lh

    jeoohs kaakdrhs.

    Ch sbeppdoi ougrdquh ht chs

    kppkrhdcs th`boeceidquhs.

    \hsthr lh oeuvhkux preludts ht

    trh ck pedoth lhs tholko`hs

    bdib-th`b ht ucturhcchs.

    Ch ltk`b 8%Dc vdt ch sbeppdoi eggh uoh eotrkdoth gkds

    dc ch prktdquh kvh` uoh strktidh lhaad`k`dt ht

    lh rkpdldt.

    Dc kdgh

    Kotd dphr shs k bkts peur y

    pksshr uo gdodgug lh thgps.

    Ch `cd`m kol ecch`t.

    Ch sbeppdoi cdoldaarh. Dc oh ch prktdquh

    quh pkr kjsecuh o`hssdt.

    Dc kdgh

    Lphoshr uo gdodgug

    lkrihot peur seo sbeppdoi.

    trh k``egpkio chs

    rkrhs aeds e dc vk akdrh lu

    sbeppdoi, skos peur

    kutkot trhseccd`dt.

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    6 sdx precs lh sbepphurs

    Ch aksbdeodste ;;%Ch ohur :8% Ch trholshtthr ;

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    ;>

    Ch sbeppdoi, uohk`tdvdt lh `eupch 5

    @eotrh teuth ktthoth, ch sbeppdoi ohst uoh seur`h lhldsputh quh peur 9 % lhs `eupchs !

    CEjshrvktedrh lu Pbeppdoi rvch quh chs `eupchs sh geo-

    trhot hotbeusdksths cdlh lh akdrh lu sbeppdoi hoshg-

    jch, surteut kuteur lh ck vdoitkdoh ht lh ck trhotkdoh.Ice-

    jkchghot, chs `eofedots eot lhs ktthoths aerths cuo hovhrs

    ckutrh. Xoh gkferdt lh phr-

    seoohs seubkdthot quh churpkrthokdrh s'dgpcdquh ho

    chur leookot seo kvds.

    @hpholkot, ch sbeppdoi ho `eupch oh shgjch pcus trh

    uo pckdsdr pkss kos

    Lkos ck prktdquh, chs fhuohs `eupchs sdovhstdsshot lkos ck

    shssdeo sbeppdoi lh ckutrh gkds cdotrt, ck `egpcd`dt ht

    ch pckdsdr akdrh lu sbeppdoi lhux shaardthot arko`bh-

    ghot ckppre`bh lh ck qukrkotkdoh. Ht sd ch aess sh

    `rhush hotrh chs begghs ht chs ahgghs, `h seot surteut chs

    ahgghs qud gkodahsthot uo rhc lskgeur peur ch sbeppdoi

    ho `eupch ku gdcdhu lh chur vdh.

    82%

    lhs begghs

    lsdrhot kvedr ckvds

    lh chur pkrthokdrh

    00%lhs ahgghs kdghot akdrh lu sbeppdoikvh` chur eofedot kprs 8> kos

    (vs 1>% hotrh ;1 ht :< kos)

    19%lhs ahgghs

    lsdrhot kvedr ckvds

    lh chur pkrthokdrh

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    Ch rkppert lhs ahgghsku sbeppdoi k-t-dc vecu 5

    Ch `eothxth `eoegdquh psh sur churs hovdhs. Hcchs seot

    gedos oegjrhushs quho :>;0 sh ckdsshr kcchr ck`bkt

    `eup lh ur . Hcchs sh vhuchot kussd pcus haad`k`hs ht

    rkpdlhs 6 hcchs seot kdosd pcus oegjrhushs veucedr akdrh lu

    sbeppdoi ho gedos luoh bhurh.

    @h `eothxth k peur haaht lh rhoaer`hr ck o`hssdt lh

    qukcdt.

    Hoado, chs prktdquhs egjdokot ch eocdoh ht ch eaacdoh seot ho

    bkussh (lge`rktdsktdeo lu `cd`m kol `ecch`t , bkussh lh

    cutdcdsktdeo lu sgkrtpbeoh ho gkiksdo peur rh`bhr`bhr lh

    cdoaergktdeo, prktdquh k``ruh lu sbewreegdoi, ht .).

    09%lhs ahgghs

    vhuchot akdrh lu sbeppdoi

    ho gedos luoh bhurh

    (vs. :0 % ho :>;0)

    9;%lhs ahgghs seot

    prths pkyhr pcus peur

    lhs preludts lh qukcdt

    (vs. 19 % ho :>;0)

    18 %lhs ahgghs

    sh ckdsshot kcchr ck`bkt `eup lh `ur

    (vs. 9> % ho :>;0)

    ;;

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    @eotk`ts prhssh

    Xodjkdc-Zelkg`e@kgdcch Lhceghz

    `kgdcch.lhceghzNuodjkdc-relkg`e.`eg

    >; 91 99 89 4;