AUSTRIA’S LEADING RESEARCH CENTER FOR DATA-DRIVEN BUSINESS AND BIG DATA ANALYTICS

Organized by

OCTOBER 18-19, 2016 @ Messe Congress Graz, Austria

PROGRAM2016

WELCOME TO i-KNOW 2016THE DATA DRIVEN FUTURE CONFERENCE!

WELCOME TO I-KNOW 2016!

i-KNOW is like coming home. You meet friends, make new friends, present your work in a welcoming atmosphere and get all the news about hot topics and opportunities for innovation.

RONALD MAIERUniversity of Innsbruck

The i-KNOW conference brings together researchers and practitioners from exciting knowledge discovery disciplines and provides a unique atmosphere for

exchange.

MATTHIAS HAGENBauhaus-Universität Weimar

i-KNOW provides an excellent opportunity for meeting many well-renown researchers and practitioners

highly relevant for work.

MARTIN WOLPERSFraunhofer Institute of Applied Information Technology

A great place to meet researchers, friends, and research friends, and to see industrial innovations from the field of knowledge processing.

BENNO STEINBauhaus-Universität Weimar

i-KNOW will gather a vibrant set of personalities and institutions from business, academia and public bodies, all interested to learn how real-world challenges can be tackled by novel tools and techniques in Intelligent Data Analysis and Data Management. Don‘t miss this exciting opportunity to exchange ideas, learn, and connect in Graz!

TOBIAS SCHRECKUniversity of Konstanz

The i-KNOW Data-Driven Future Conference is one impressive example of the successful, long-term collaboration

between TU Graz and the Know-Center. Over the last years i-KNOW has developed into the Austrian Big Data Hot Spot bringing together internationally renowned researchers from the “digital world” with innovative practitioners and entrepreneurs from the “real world” in order to solve critical societal challenges.

The successful interplay between TU Graz and the Know-Center strengthens Graz as internationally renowned IT research location pushing the boundaries of convergence across disciplines.

SUCCESSFUL TOGETHER

STEFANIE LINDSTAEDTCEO & CSO Know-Center GmbHHead of KTI, Graz University of Technology

Everyone is talking about Big Data, but can anyone give any successful practical examples?

At i-KNOW, we bring together science and industry and present successful application examples

from diverse branches, from Smart Production to Digital Transformation. For two days, we turn Graz into a Big Data hotspot.

ARE YOU DOING BIG DATA RIGHT?

Days

2Keynotes

12Nations

30+Companies

60+Participants

400+

For 15 years the i-KNOW Data-Driven Future Conference has brought together the best minds of science and industry. Together we have successfully shaped research and practice on how knowledge and data are best leveraged in business and industry, and how knowledge technologies shape this relationship. We connect users, technology experts and solution providers to discuss the topics of big data and data-driven business.

The Industry Perspective: Digitalisation and networking are changing the value creation model in many industrial sectors. In production, Industry 4.0 creates flexibility and efficiency. In media, digital transformation shifts the focus from content to services. Data-driven methods replace traditional processes everywhere. We offer you two days of the latest information from renowned science and industry experts. Enjoy the exchange of experience in a relaxed atmosphere! Be part of our innovation community!

The Scientific Perspective: Knowledge Technologies have dramatically changed over this period. i-KNOW 2016 aims at advancing research at the intersection of disciplines such as Knowledge Discovery, Semantics, Information Visualization, Visual Analytics, Social (Semantic) and Ubiquitous Computing. The goal of integrating these approaches is to augment human intelligence by designing tools and services which interact naturally with humans, learn from their experiences and generate and evaluate evidence-based hypotheses – following the cognitive computing paradigm. That is, we interpret cognitive computing as the convergence of various knowledge technologies research fields.

Since 2001, i-KNOW has successfully brought together leading researchers and developers from these fields and attracted over 400 international attendees every year. The international conference is held annually in Graz, Austria and organized by the Know-Center and Graz University of Technology.

HARALD KAINZ, Rector of Graz University of Technology© TU Graz, Helmut Lunghammer

PROGRAM OVERVIEW | 5

i-KNOW DATA-DRIVEN FUTURE CONFERENCE PROGRAM DAY 1

DAY 1 TUESDAY, OCTOBER 18TH

08:00-09:00 Registration

10:00-10:30 Coffee Break

19:30 - ongoing GALA DINNER (only with prior registration)

12:30-14:00 LUNCH

Main Entrance Area

Exhibition Area

16:00-16:30 Coffee Break Exhibition Area

Schlossberg Restaurant

Dining Area

09:00-09:10 OPENING: Stefanie Lindstaedt, Know-Center & TU Graz and Hannes Robier, World Usabilty Congress Room 1

09:10-10:00 RUSS WILSON | GOOGLE, OPENING KEYNOTE

“BIG DATA VISUALIZATION - BUILDING A WORLD-CLASS DESIGN ORGANIZATION”Room 1

Room 9Room 3

10:30-12:30

BIG DATA LABS EUROPE

WORKSHOP

MORNING SES-SION OPEN TO PUBLIC

Presentation of the network, the coordinators and the goals

Getting to know the Centers: Pitches & Networking

ORGANIZERS: Stefanie Lindstaedt, Volker Markl, BMWI, BMVIT

14:00-16:00

BIG DATA LABS EUROPE

WORKSHOP

AFTERNOON SESSION FOR MEMBERS ONLY

Workshop on Big Data Research Topics:• Analytics, ML & Systems

• Visualization & HCI

• Hardware & HPC

• Business Models

• (Data Sciene) Education

Room 4

10:30-12:30

SCIENTIFIC WORKSHOP

Knowledge 4.0 Knowledge Management in Digital Change

ORGANIZERS: Oliver Haas, Stefanie Lindstaedt, Ronald Maier and Klaus North

14:00-16:00

SCIENTIFIC WORKSHOP

Knowledge 4.0 Knowledge Management in Digital Change

Room 5

10:30-12:30

SCIENTIFIC WORKSHOP

Active Learning: Applications, Foundations and Emerging Trends

ORGANIZERS: Georg Krempl, Vincent Lemaire, Edwin Lughofer and Daniel Kottke

14:00-16:00

SCIENTIFIC WORKSHOP

Active Learning: Applications, Foundations and Emerging Trends

Room 8

10:30-12:30

SCIENTIFIC WORKSHOP

Recommender Systems and Big Data Analytics (RS-BDA’16)

ORGANIZERS: Elisabeth Lex, Roman Kern, Alexander Felfernig, Kris Jack, Dominik Kowald and Emanuel Lacic

14:00-16:00

SCIENTIFIC WORKSHOP

Recommender Systems and Big Data Analytics (RS-BDA’16)

14:30-16:30

LEADING WOMEN SALON

„Leading Women – Shaping the future“

ORGANIZERS: Claudia von der Linden, TU Graz

BY INVITATION ONLY

Room 2

10:30-12:30

MAIN CONFERENCE TRACK ON

SMART PRODUCTION

10:30-11:00 OPENING-KEYNOTE Wolfgang Zitz | Magna Steyr“Smart Factory @ Magna Steyr”

11:00-11:15 PRAXIS-TALKAndreas Gebhard, Thomas Kolomaznik | EURODATA“Digital Transformation, Industry 4.0 and Smart Services – What really matters?“

11:15-11:30 PRAXIS-TALKHarald Mayer, Birgit Kornberger | Joanneum Research“Sensor-enabled Data Analytics for Smart Production“

11:30-11:45 PRAXIS-TALKWolfgang Puntigam | AVL“Into the data driven future with the connection of virtual and real worlds – How to get in the driver’s seat“

12:15-12:30 MODERATED DISCUSSION

14:00-16:00

MAIN CONFERENCE TRACK ON

DIGITAL TRANSFORMATION

14:00-14:10 OPENING Sophie Karmasin | Federal Minister of Families and Youth (requested)

14:10-14:45 PRAXIS-TALK

Eva Deutsch | IBM“Cognitive Assistance Systems in Health Care”

14:45-15:00 PRAXIS-TALKAntonio Romero | CERNOracle Big Data Discovery for CERN’s Control Data

15:00-15:15 PRAXIS-TALKGerhard Greiner | InfonovaProduct and service bundling and how to monetize data – lessons learnt from the Telco industry

15:15-15:30 MODERATED DISCUSSION

15:30-16:00 CLOSING-KEYNOTE

Thomas Zapf | Styria Media GroupContent meets Technology – Digitalization in the Media Industry

Keynotes

Scientific Workshops

Big Data Labs Europe Workshop

Main Conference

Breaks & Social Events

Co-located Eventsi-KNOW CONFERENCE ASSISTANT

Get more information with the

DAY 0 MONDAY, OCTOBER 17TH, 19:OO-

WELCOME RECEPTION, SPONSORED BY TDWI ROUNDTABLE, (only with prior registration) Sky Lobby @ Styria Media Center

We are very happy to announce that our partnerconference, The World Usabilty Congress (WUC), takes place in Room 10-12, in parallel to the i-KNOW Data-Driven Future Conference. For the WUC conference programme please visit the backside of the booklet.

The programme can be changed. We will keep you up to date via www.iknow.at and our i-know conference assistent app.

16:30-17:15 WILLY CLAY | MILK MUSIC • SAMSUNG, EVENING-KEYNOTE 2 “DESIGNING USER EXPERIENCE FOR ROI”

Room 1

16:30-17:15 JOE LANZISERO | WALT DISNEY IMAGINEERING, EVENING-KEYNOTE 1 “DESIGNING EXPERIENCES THROUGH STORY”

Room 1

PROGRAM OVERVIEW | 7

DAY 2 TUESDAY, OCTOBER 19TH

08:00-09:00 Registration

10:00-10:30 Coffee Break

15:45-16:15 Coffee Break

12:30-14:00 LUNCH

Main Entrance Area

Exhibition Area

Exhibition Area

17:00-ongoing NETWORKING & FAREWELL Exhibition & Networking Area

Dining Area

09:00-09:10 OPENING: Stefanie Lindstaedt, Know-Center & TU Graz

Room 109:15-10:00 NURIA OLIVER | TELEFONICA, MORNING KEYNOTE “BIG DATA TRENDS”

Room 1

16:00-18:00 EXECUTIVE LOUNGE: “RADICAL INNOVATION THROUGH BIG DATA & DATA-DRIVEN BUSINESS MODELS“, BY INVITATION ONLY

Room 8

GalleryRoom 3 Room 4 Room 5 Room 9

13:00-18:00

BDVA MEETING

MEMBERS ONLY

Room 1

10:30-12:30

MAIN CONFERENCE TRACK ON

BIG DATA TRENDS AND NETWORKS

Stefanie Lindstaedt | Know-Center & TU Graz Opening and Introduction

Márta Nagy-Rothengass | EUROPEAN COMMISSION The European Perspective on Big Data (Strategy, BDVA) and the importance of this network to be presented.

Stefanie Lindstaedt | Know-Center & TU Graz Volker Markl | TU Berlin, Berlin Big Data Center Outcomes of the European Network of National Big Data Research Centers.

Alexander Tettenborn (BMWI) Presentation of the Smart Data Forum and its impact for Germany.

Roland Sommer (Platform Industry 4.0 Austria) Presentation of the Platform Industry 4.0 and its impact for Austria.

Moderated discussion with Isabella Meran-Waldstein | Federation of Austrian Industries and all speakers of this track. Followed by Question & Answers.

14:00-16:00MAIN CONFERENCE TRACK ON

PLATTFORM ECONOMY

Stefanie Lindstaedt | Know-Center & TU Graz Opening and Introduction

14:05-14:35 KEYNOTE Elena Alfaro, BBVA Data & Analytics “Creating value with big financial data”

14:35-15:05 KEYNOTE Andreas Ribbrock, ZERO.G LUFTHANSA “How Big Data Is Re-Defining The Customer Experience In The Aviation Industry”

15:05-15:35 KEYNOTE Michael Bültmann | HERE Intelligent use of location data – new opportunities

for mobility

15:35-15:45 Q&A

10:30-12:30

SCIENTIFIC WORKSHOP

SamI40 – 1st International Workshop on Science, Ap-plication and Methods in Industry 4.0

ORGANIZERS:

Roman Kern, Gerald Reiner and Olivia Bluder

10:30-12:30

SCIENTIFIC WORKSHOP

Human Computer Interaction (HCI) Perspectives on Industry 4.0

ORGANIZERS:

Mario Aehnelt, Viktoria Pammer-Schindler, Ralf Klamma and Eduardo Enrique Veas

14:00-16:00

SCIENTIFIC WORKSHOP

SamI40 – 1st International Workshop on Science, Ap-plication and Methods in Industry 4.0

14:00-16:00

SCIENTIFIC WORKSHOP

Human Computer Interaction (HCI) Perspectives on Industry 4.0

13:30-16:00

CROSS-CKI WORKSHOP

ORGANIZERS: Markus von Gemmingen-Hornberg & Bernd Wohlkinger, Siemens

Christoph Adametz, & Christine Schichler, TU Graz

BY INVITATION ONLY

i-KNOW DATA-DRIVEN FUTURE CONFERENCE PROGRAM DAY 2

Keynotes

Scientific Workshops

Executive Lounge

Main Conference

Breaks & Social Events

Co-located Eventsi-KNOW CONFERENCE ASSISTANT

Get more information with the

Room 1016:20-17:00 KWAN MIN LEE | SUNGKYUNKWAN UNIVERSITY, CLOSING KEYNOTE ”Psychology and Design of Human Technology Interaction”

The programme can be changed. We will keep you up to date via www.iknow.at and our i-know conference assistent app.

KEYNOTE SPEAKERS

HIGH-PROFILE KEYNOTE SPEAKERS

FOCUS DAY 1

KEYNOTERS, FOCUS & HIGHLIGHTS | 9

GENERATING VALUE FROM THE DIGITALIZATION OF PRODUCTION PROCESSES

The central vision of Smart Production and Industry 4.0 is the utilization, democratization and interlinking of data

that is already available or which can easily be collected to optimize processes, increase quality, comply with

safety and environmental regulations or simply to reduce costs. Many companies already apply various innovative

Big Data analytics methods, including advanced prediction algorithms, to analyse massive amounts of industrial

data. In this track, industry leaders will share their perspective on future developments and companies will present

findings from real world smart production projects.

Let us discuss how to best generate value from the

digitalization of production processes!

SMART PRODUCTION

i-KNOW DATA-DRIVEN FUTURE CONFERENCE

DIGITAL TRANSFORMATIONHOW THE DIGITALIZATION OF YOUR PRODUCTS AND SERVICES CHANGES YOUR BUSINESS

The pervasiveness of digital technology has already profoundly affected many traditional businesses. However, the

digitalization of products and services has just been the first step. Advanced analytic methods now enable us to utilize

the data generated by our products, services and customers and drive the transformation of business models in areas

as diverse as retail, media and medicine. In this track, companies will present examples for harnessing the benefits of

digital transformation and experts will outline upcoming developments. Let us discuss how to transform the digitalization

of your products and services into new business models!

Iinternational progressive thinkers and visionaries from science and industry followed our invitation to Graz. At these events, light is thrown on the latest trends and challenges, a broad spectrum of possible solutions and success stories will be presented and discussed . We are looking forward to 48 hours full of inspiration!

ELENA ALFARO

CEO

BBVA DATA & ANALYTICS

NURIA OLIVER

SCIENTIFIC DIRECTOR

TELEFONICA RESEARCH

MICHAEL BÜLTMANN

CEO

HERE

ANDREAS RIBBROCK

PRINCIPAL DATA SCIENTIST

ZEROG - LUFTHANSA

EVA DEUTSCH

HEALTHCARE INDUSTRY LEADER

IBM GLOBAL BUSINESS SERVICES

ANTONIO ROMERO

PRINCIPAL DATA SCIENTIST

CERN

JOE LANZISERO

SENIOR VICE PRESIDENT

WALT DISNEY IMAGINEERING

RUSS WILSON

DIRECTOR & HEAD OF DESIGN

GOOGLE

STEFANIE LINDSTAEDT

CEO & CSO

KNOW-CENTER

THOMAS ZAPF

CIO

STYRIA MEDIA GROUP

VOLKER MARKL

DIRECTOR

BERLIN BIG DATA CENTER

WOLFGANG ZITZ

VICE PRESIDENT MANUFACTURING

MAGNA

For detailed information about our keynote speakers and all lecturers please visite our website: http://i-know.at/keynoter/ or use our i-KNOW Conference Assistant APP.

FOCUS & HIGHLIGHTS | 11

PLATFORM ECONOMY

FOCUS & HIGHLIGHTSi-KNOW DATA-DRIVEN FUTURE CONFERENCE

COOPERATION AS THE KEY TO RETAINING OUR BIG DATA ADVANTAGE

Big Data is a simple but powerful umbrella term covering research and development in a wide range of fields, from data management to artificial intelligence up to information security. No single company or research institution alone can provide all the components required to power the incredible momentum which the digital transformation of our economy has sustained. Thus, European research into Big Data is characterized by collaboration between science and industry on all levels. This track reports on recent advances in Big Data research and on the networks enabling further investigation of this crucial topic. Find out how to become part of tomorrow’s Big Data research and development networks!

FOCUS DAY 2

KNOW-CENTER GRAZ

BIG DATA TRENDS & NETWORKS

EUROPEAN NETWORK OF NATIONAL CENTERS OF EXCELLENCE DEDICATED TO RESEARCH IN BIG DATA AND DATA SCIENCE

The first networking meeting of all National Centers of Excellence (CoEs) dedicated to Research in Big Data and Data Science in Europe collocated will take place at the i-KNOW 2016 Conference in Graz.

Europe is home to more than 50 CoEs that perform cutting edge research and drive the development and evolution of all aspects of Big Data. Each of these CoEs approaches Big Data from a different scientific background and with a different focus. Each of these centers alone can only cover a small part of the whole Big Data picture, but together their competences can define the data-driven Future of Europe. In addition, many of them also act as innovation engines to the local economy. However, European companies are not sufficiently aware of this asset. Main focus of the Center of Excellence (CoE) Network will be research topics and how they can be transferred into relevant industries. In the future, exchange of academic expertise across the CoE Network will support further research, enable the role-out of promising projects across Europe, and strengthen the European economy.

This initiative is funded by BMWI (Smart Data Forum, Germany) and BMVIT (Austria) and coordinated by Prof. Stefanie Lindstaedt (TU Graz & Know-Center, www.know-center.at) and Prof. Volker Markl (TU Berlin & Berlin Big Data Center, www.smartdataforum.de).

NEW BUSINESS MODELS FOR ALL TYPES OF INDUSTRIES

Digitally transformed businesses encourage the development of a surrounding ecosystem that blurs the line

between supplier, partner, customer, crowd and employee. Companies like Google or Amazon have successfully

embraced this development by basing their business models on the ecosystems themselves. The resulting platform

economy has become open to all types of industry, not just innovative technology companies who established this

trend. In this track, experts will outline the further development of platform economies and companies will present

how they harnessed the transformational power of platforms in their businesses. Let us discuss how your company

can profit from platforms, too!

We have managed to bring the CEOs of the Data-Units of LUFTHANSA, NOKIA HERE and the BBVA DATA &

ANALYTICS (a spinn-off of the biggest Spanish bank) to Graz. These pioneers analyze the data of their parent

companies and developed radically new business models out of them. Elena Alvaro, Michael Bültmann and Andreas

Ribbrock will give keynotes within the platform economy track providing key insights on challenges and success

factors of this ambitious projects.

In our brand new EXECUTIVE LOUNGE ON “RADICAL INNOVATION THROUGH BIG DATA & DATA-DRIVEN

BUSINESS MODELS“ these three platform pioneers encounter board members of leading Austrian companies. We

expect high information density, intensive exchange and a vivid discussion of the blunt practice.

The Executive Lounge is a co-creation of Know-Center, TU Graz, Platform Industry 4.0 Austria, Styrian Business

Promotion Agency SFG and the Federation of Austrian and Styrian Industries IV.

WORLD-RENOWNED PLATFORM PIONEERS

ROOM 4, October 18, 10:30 – 16:00 ROOM 5, October 18, 10:30 – 16:00 ROOM 8, October 18, 10:30 – 16:00

KNOWLEDGE 4.0 – KNOWLEDGE MANAGEMENT IN DIGITAL CHANGEORGANIZERS: Oliver Haas, Stefanie Lindstaedt, Ronald Maier and Klaus North

The Digitalisation makes disruption possible and demands change and reinvention in all sectors of organisation. In doing so the technical possibility to make big quantities of data and information available, to cross-connect it, evaluate it intelligently, communicate it, and visualize it have considerable effects on the managements of the knowledge resource in the context of organization and its polymorphic trade relationships with the environment.

ACTIVE LEARNING: APPLICATIONS, FOUNDATIONS AND EMERGING TRENDS

ORGANIZERS: Georg Krempl, Vincent Lemaire, Edwin Lughofer and Daniel Kottke

Active learning is a very useful methodology in on-line industrial applications for reducing efforts for sample annotation and measurements of „target“ values (e.g., quality criteria). When designing active learning algorithms for real-world data, some specific issues are raised. The main ones are scalability and practicability. Methods must be able to handle high volumes of data, in spaces of possibly high-dimension, and the process for labeling new examples by an expert must be optimized.

RECOMMENDER SYSTEMS AND BIG DATA ANALYTICS (RS-BDA’16)

ORGANIZERS: Elisabeth Lex, Roman Kern, Alexander Felfernig, Kris Jack, Dominik Kowald and Emanuel Lacic

The main topic of this workshop is the broad research area of recommender systems and how it is connected with big data analytics. Thus, it is our main intention to bring together researchers and practitioners in these areas to discuss novel trends in analyzing big data for recommender systems. Recommender systems and big data analytics are important research instruments at the intersection of the disciplines of knowledge discovery, Web & data science as well as social computing.

DAY 1Through the i-KNOW Data-Driven Future Confernce we aim at advancing research at the intersection of disciplines such as Knowledge Discovery, Semantics, Information Visualization, Visual Analytics, Social (Semantic) and Ubiquitous Computing. The goal is to create cognitive computing systems that will enable humans to utilize massive amounts of data.

SCIENTIFIC WORKSHOPSi-KNOW DATA-DRIVEN FUTURE CONFERENCE

ROOM 4, October 18, 10:30 – 16:00 ROOM 5, October 18, 10:30 – 16:00

SAMI40 – 1ST INTERNATIONAL WORKSHOP ON SCIENCE, APPLICATION AND METHODS IN INDUSTRY 4.0ORGANIZERS: Roman Kern, Gerald Reiner and Olivia Bluder

Within the SamI40 workshop is bringing together researchers and practitioners in the fastly evolving fields related to Industry 4.0. The main topics of the workshop will be on secure data handling, smart production, machine learning and big data analytics, as well as application of the aforementioned techniques in intelligent decision supporting systems. In conclusion, this workshop offers participants a holistic view of different aspects related to changes, which are currently happening in manufacturing and related fields.

HUMAN COMPUTER INTERACTION PERSPECTIVES ON INDUSTRY 4.0

ORGANIZERS: Mario Aehnelt, Viktoria Pammer-Schindler, Ralf Klamma and Eduardo Enrique Veas

Today we are facing a new era of industrial automation and interconnection which drives the transition of human workplaces. New technologies but also novel business processes lead to a shift of worker related requirements at the data-intensive manufacturing workplace on the shop floor or in knowledge-intensive maintenance field operations. This workshop aims to present best practices and lessons learned from researching and rolling out novel methods and technologies for worker focused assistance under industrial conditions.

SEE YOU NEXT YEAR!@ THE I-KNOW DATA-DRIVEN FUTURE CONFERNCE

AND THE WORLD USABILITY CONGRESS

OCTOBER 11 - 12, 2017Messe Congress Graz, Austria

i-KNOW CONFERENCE ASSISTANT

Get your personal

Available as iOS and Android app for tablets and smartphones

Get the most out of the i-KNOW 2016: find detalied information, stay updated with changes, manage your personal schedule, take notes on the go, get to know the speakers and find your way around.

If you want to use the app for your event, please contact: iknow@know-center.at

DAY 2 STAY UPDATED:

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i-KNOW DATA-DRIVEN FUTURE CONFERENCE

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i-KNOW Data-Driven Future Confernce

and all other co-located Events

Confernce Rooms & Exhibition Areas

World Usability Congress 2016 KEYNOTE SPEAKER

OPENING KEYNOTE, October 18, 9:00 –10:00, HALL 1

„BUILDING A WORLD-CLASS DESIGN ORGANIZATION“

RUSS WILSON, DIRECTOR, HEAD OF DESIGN - GOOGLE

Russ Wilson joined Google as Director & Head of Design at in Feb. 2016. Russ Wilson joined Microsoft in December 2013 as a Partner Director and Head of Design for Business Intelligence, a collection of products and services that enable you to visualize data, share discoveries, and collaborate in intuitive new ways.

Prior to Microsoft, Russ was the founder and Director of IBM’s Mobile Innovation Lab. The mission of the lab is to identify disruptive mobile technologies and trends and transform them into new products and solutions that deliver significant value to individuals and companies.

KEYNOTE, October 18, 16:30 - 17:15, HALL 1

„DESIGNING EXPERIENCES THROUGH STORY“

JOE LANZISERO, SENIOR VICE PRESIDENT - WALT DISNEY IMAGINEERING

With more than three decades of Disney experience, Joe Lanzisero is well equipped for his role as creative executive in charge of projects for Walt Disney Imagineering. Working with teams of artists, writers, architects and engineers, he serves as the eyes and artistic conscience of a project from conception through completion.

Joe was responsible for the creative development of the two newest ships for the Disney Cruise Line, and oversaw the teams that designed these new state-of-the-art ships (Disney Dream and Disney Fantasy) which launched in 2011 and 2012 respectively. Many features such as the innovative dinner show “Animation Magic” and the inclusion of an onboard water coaster (the AquaDuck) are cruise industry firsts.

OPENING KEYNOTE, October 19, 9:00 – 9:45, HALL 10

„THE EVOLUTION OF ECOMMERCE & UX OVER THE LAST DECADE @ BLUE-TOMATO.COM“

ANDREAS AUGUSTIN, HEAD OF WEBSHOP DEVELOPMENT - BLUE TOMATO

Andreas is the Head of Webshop Development at Blue Tomato. Together with his team, he is responsible for the development and operation of the online shop, which serves customers in more than 14 languages throughout Europe. Their every day life is to balance the constant introduction of new features and the improvement of the current platform around the always present challenges regarding customer experience, performance and backend optimisation.

EUSTACHIUS KREIMER, DIRECTOR OF IT - BLUETOMATO

Eustachius is engaged as Director of IT, Development and Customer Service at Blue Tomato. The development of Omni-channel solutions and progression towards a seamless customer experience for different screen sizes is currently the focus of work.

CLOSING KEYNOTE, October 18, 17:15 – 17:50, HALL 1

„DESIGNING USER EXPERIENCE FOR ROI“

WILLY LAI, DIRECTOR OF USER EXPERIENCE DESIGN

Director of User Experience Design, Internet and Emerging Technologies, Silicon Valley

With a career spanning over two decades, Willy Lai has led user experience design for many of the most recognized companies in technology. Most recently, Willy led design for Milk Music, Samsung’s new multi-device streaming radio app. Prior to Samsung, Willy led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley. His designs are strategically aligned to meet user needs and business goals, and have garnered many industry awards. His body of work includes in-house, agency, and consulting experience across Mobile, Tablet, Wearables, TV, and Web. Willy is profiled in the 2014 Anniversary / Inspiration Issue of Design Bureau magazine.

CLOSING KEYNOTE, October 19, 16:20 -17:00, HALL 10

„PSYCHOLOGY AND DESIGN OF HUMAN TECHNOLOGY INTERACTION“ KWAN MIN LEE, DIRECTOR, INTERACTION SCIENCE RESEARCH CENTER - SUNGKYUNKWAN UNIVERSITY

Russ Wilson joined Google as Director & Head of Design at in Feb. 2016. Russ Wilson joined Microsoft in December 2013 as a Partner Director and Head of Design for Business Intelligence, a collection of products and services that enable you to visualize data, share discoveries, and collaborate in intuitive new ways.

Prior to Microsoft, Russ was the founder and Director of IBM’s Mobile Innovation Lab. The mission of the lab is to identify disruptive mobile technologies and trends and transform them into new products and solutions that deliver significant value to individuals and companies.

PLEASE DON‘T FORGET TO FILL OUT THE TREASURE MAP

On October 19th you will find on your seat at the opening speech a treasure map. If you haven‘t received one, please come to the Info Point in front of Hall 11.

When you have finished, take it to the info point and you will get your free book immediately.

Under which conditions would you book your WUC-ticket earlier?

Which topics should be at the WUC 17?

How did/do you like the WUC’16 island/location?

mark the stars

How satisfied are you with our catering?

mark the stars

How did/do you like the WU

C?

UX management

UX medicine

UX smart factory

UX e-commerce

UX mobility

UX software development

UX in marketing & sales

special topics: ............................

How did you like the Gala Dinner?

mark the stars

Please rate the networking possibilities

mark the stars

Please rate the overall quality of the WUC’16

mark the stars

Start

*Take the finished map to the info point and

you will get your free book immediately.

Your free Book*

World Usability Congress

Messecongress North | Messeplatz 1 | 8010 Graz | AUSTRIA

www. worldusabilitycongress .com

Treasure Map

Recover the treasure and you will

get your free book.

Would you recommend the

WUC’16 and why?

0 = no | 10 = yes

What you don’t want to miss

at the WUC’17

How did you learn about

the WUC’16?

Feedback, wishes,

desirable improvements

Treasure map

Just follow the tasks of the map

and answer all the questions. When you

have finished, take it to the

info point and you will get your free book

immediately.

How to recover

the treasure.

11 101213141516171819110

What are typical UX pain

points in your daily business?

World Usability Congress 2016 PROGRAM WEDNESDAY OCTOBER 19TH

13:30 - 14:15

Kaveh Bazargan | Shahid Beheshti (National) University of Iran

Collaborative User Experience Research and Management for Improved e-Government Usability and Uptake

14:20 - 15:00

Christian Waitzinger | SapientNitro

Connected Retail

13:30 - 15:00

Klaus Hofer | CAT-i

Engineering Usability into User Documentation

13:30 - 15:20

Matthias Peissner | Fraunhofer

»Building Ideas« – User-driven HMI innovation

14:20 - 15:00

Fritz Øhlenschlæger | LEGO Group

Implementing Enterprise UX – How to make your Coworkers as Happy as your Customers!

11:45 - 12:30

Mario Schwaiger | spintower technologies

Don´t panic! Minimally invasive UI design in stress provoking applications.

10:50 - 11:40

Martin Wolf | Labstore Europe

How Customer & User Experience Management changed Marketing!

10:50 - 11:40

Matthias Peissner | Fraunhofer

HMI 4.0 – Future Trends in Human-Machine Interaction

10:00 - 10:45

Yasushi Kusume | IKEA

Innovating by disruption

10:00 - 12:30

Craig Tomlin | WCT & Associates

Workshop – How to Usability Test

10:00 - 10:45

Theodor Zeh | Frequentis

…about the joy of work in safety critical environment.

10:50 - 12:30

Hannes Robier | youspi

Challenge your peer – Unsolved UX challenges

09:00 - 09:45 Andreas Augustin & Eustachius Kreimer | Blue Tomato

The Evolution of eCommerce & UX over the Last Decade @ blue-tomato.com

UX Management E-Commerce & Multichannel Software & Smart Factory Workshops

13:30 - 14:15

Jorrin Quest | SurveyParrot and LeanCRO

Data Driven UX

15:30 - 16:00 Discussion Panel

Future of UX

16:00 - 16:20 Award Ceremony

16:20 - 17:00 Kwan Min Lee | Sungkyunkwan University Psychology and Design of Human Technology Interaction

12:45 - 13:20

Ramy Nassar | Architech

Chalk Talk - UX Privacy and big data

11:45 - 12:30

Yury Vetrov | Mail.ru

Applied UX Strategy: Platform Thinking

UX Management E-Commerce & Multichannel Software & Smart Factory Workshops

12:30 - 13:30 Lunch

PLEASE DON‘T FORGET TO FILL OUT THE TREASURE MAP

On October 19th you will find on your seat at the opening speech a treasure map. If you haven‘t received one, please come to the Info Point in front of Hall 11.

When you have finished, take it to the info point and you will get your free book immediately.

Under which conditions would you book your WUC-ticket earlier?

Which topics should be at the WUC 17?

How did/do you like the WUC’16 island/location?

mark the stars

How satisfied are you with our catering?

mark the stars

How did/do you like the WU

C?

UX management

UX medicine

UX smart factory

UX e-commerce

UX mobility

UX software development

UX in marketing & sales

special topics: ............................

How did you like the Gala Dinner?

mark the stars

Please rate the networking possibilities

mark the stars

Please rate the overall quality of the WUC’16

mark the stars

Start

*Take the finished map to the info point and

you will get your free book immediately.

Your free Book*

World Usability Congress

Messecongress North | Messeplatz 1 | 8010 Graz | AUSTRIA

www. worldusabilitycongress .com

Treasure Map

Recover the treasure and you will

get your free book.

Would you recommend the

WUC’16 and why?

0 = no | 10 = yes

What you don’t want to miss

at the WUC’17

How did you learn about

the WUC’16?

Feedback, wishes,

desirable improvements

Treasure map

Just follow the tasks of the map

and answer all the questions. When you

have finished, take it to the

info point and you will get your free book

immediately.

How to recover

the treasure.

11 101213141516171819110

What are typical UX pain

points in your daily business?

It‘s possible that the program changes - we will keep you up to date on www.worldusabilitycongress.com and we will also announce changes in the superevent app.

WE ALSO HAVE AN EVENT APP THIS YEAR

In this app you will find: The Agenda, the Attendees, all Speakers, the Room Plan and you can also get Announcements.

World Usability Congress 2016 PROGRAM TUESDAY OCTOBER 18TH

14:15 - 14:55

Jeff Gothelf | Jeff Gothelf

Almost everything I’ve learned from 5 1/2 years of Lean UX

Automotive & Aviation

13:30 - 14:10

Marc Hassenzahl | Folkwang University of the Arts

Designing meaningful moments in cars

E-Commerce & Multichannel

13:30 - 14:10

Juho Paasonen | Zalando

UX & Radical Agility

Software & Smart Factory

13:30 - 14:10

Page Clinton | Heavey RF Group

All Eyes On The Warehouse – Using Eye Tracking Technology In The Supply Chain Industry

Workshops

13:30 - 15:40

Benedikt Salzbrunn | UAS Technikum Wien

Eyetracking the User Experience

15:50 - 16:20

Michael Hanna | Management Systems Coordinator

Chalk Talk “Safety and Usability in the Oil and Gas Industry”

14:15 - 14:55

Levy Sidney | Volvo CE

UX & Construction

11:45 - 12:30

Klaus Wresnik | bit media e-solutions GmbH

Mobile Gestures and Innovations

11:45 - 12:30

Damjan Obal | BWIN.party

Craft heroic products

10:50 - 11:40

Ben Anyasodo | Jaguar Land Rover

Challenges for Future Automotive UX

11:45 - 12:30

Ramanujam Kalale | Marenco Swisshelicopter AG

HMI on helicopters

10:50 - 11:40

Craig Tomlin | WCT & Associates Optimizing Websites with Behavioral & Usability Testing Data

10:50 - 11:40

Thomas Hartwig & Peter Astbury | Telegraph Media Group

The Path to a Modular Design System

10:00 - 10:45

Andreas Keinath | BMW

User oriented evolution. The HMI of the new BMW 7 series

10:00 - 10:45

Sabrina Duda | Shop Direct

Mobile UX Retail

10:00 - 10:45

Talia Lavie | Telegraph Media Group

UX in the Agile and DevOps world

10:00 - 12:30

Raffaella Roviglioni & Alessio Ricco | Consultant & Carma Ltd

Improv.e UX: improve your UX soft skills

12:45 - 13:20

Clemens Lutsch | Centigrade GmbH

Chalk Talk “IoT, Smart Factory & UX”

09:00 - 10:00 Russ Wilson | Google – Opening Key

Building a world-class design organization

08:00 - 09:00 Registration

Automotive & Aviation E-Commerce & Multichannel Software & Smart Factory Workshops

14:15 - 14:55

Christoph Schreiner | Niceshops

Expand, Explore & Optimize

15:00 - 15:40

Michael LaMarr | NASA Armstrong

Improved ground collision avoidance system

15:00 - 15:40

Gerald Schlögl | Miles & More GmbH

Omni-Channel: What customers expect from a loyalty program

15:00 - 15:40

Jan Jursa | idealo.de

Product Innovation and Jobs-to-be-done

16:30 - 17:15 Joe Lanzisero | Walt Disney Imagineering

Designing Experiences through story

17:15 - 17:50 Willy Lai – Closing Key

“Designing User Experience for ROI”

19:30 - open end Gala Dinner At the SCHLOSSBERG RESTAURANT

12:30 - 13:30 Lunch

It‘s possible that the program changes - we will keep you up to date on www.worldusabilitycongress.com and we will also announce changes in the superevent app.

WE ALSO HAVE AN EVENT APP THIS YEAR

In this app you will find: The Agenda, the Attendees, all Speakers, the Room Plan and you can also get Announcements.

World Usability Congress18. - 19.10.2016 Graz, Austria

Agenda & Keynote Speaker