Download - Why are brands so important?
WHY ARE
SO IMPORTANT?
BRANDING, DESIGN & MARKETING
THE TERM “BRAND” HAS NOWPERMEATED JUST ABOUT EVERYASPECT OF SOCIETY, AND CAN BEEASILY APPLIED TO:
BRANDING, DESIGN & MARKETING
COMPANIES, SERVICES, UTILITIES,CHARITIES, FOOTBALL TEAMS ANDEVEN GOVERNMENT INITIATIVES!
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
SO HERE’S OUR
OF WHY BRANDS ARE SO IMPORTANT.
BRANDING, DESIGN & MARKETING
IT’S A PERSON’S GUT FEELING ABOUT THATCOMPANY, PRODUCT OR SERVICE.IT’S A GUT FEELING BECAUSE WE’RE ALL EMOTIONAL, INTUITIVE BEINGS,DESPITE OUR BEST EFFORTS TO BE RATIONAL. IT’S A PERSON’S GUT FEELING,BECAUSE IN THE END, THE BRAND IS DEFINED BY INDIVIDUALS, NOT BYCOMPANIES, MARKETS, OR THE SO CALLED GENERAL PUBLIC.EACH PERSON CREATES HIS OR HER OWN VERSION OF IT.WHILE COMPANIES CAN’T CONTROL THIS PROCESS, THEY CAN INFLUENCE IT BYCOMMUNICATING THE QUALITIES THAT DIFFERENTIATE THEIR COMPANY FROMOTHERS IN THE MARKET PLACE.
>ONE.
BRANDING, DESIGN & MARKETING
EACH PERSON CREATES HIS ORHER OWN VERSION OF IT.WHILE COMPANIES CAN’T CONTROL THIS PROCESS, THEYCAN INFLUENCE IT BY COMMUNICATING THE QUALITIESTHAT DIFFERENTIATE THEIR COMPANY FROM OTHERS INTHE MARKET PLACE.
>ONE.
BRANDING, DESIGN & MARKETING
AS CONSUMERS IN A CONSUMER SOCIETYWE ALL USE BRANDS EVERYDAY TO HELPUS DEFINE OUR VALUES, OUR LIFESTYLESAND OUR GOALS.
>TWO.
BRANDING, DESIGN & MARKETING
WE ALL KNOW THAT PRODUCTS THAT AREWELL BRANDED SELL BETTER THANTHOSE THAT AREN’T.
THE EXACT SAME IS TRUE OF COMPANIES.
>THREE.
BRANDING, DESIGN & MARKETING
SOME OF THE WORLD’S MOSTVALUABLE BRANDS AREBUSINESS TO BUSINESS.
>FOUR.
BRANDING, DESIGN & MARKETING
EVERY ORGANISATIONHAS “CONSUMERS” OFSOME KIND.
>FIVE.
BRANDING, DESIGN & MARKETING
IF YOU DON’T HAVE A BRAND YOU HAVEA COMMODITY, AND COMMODITIESHAVE A LIMITED SHELF LIFE.
>SIX.
BRANDING, DESIGN & MARKETING
THEY CAN BE IMITATED, UNDERCUTAND EVENTUALLY FORCED OUT OFTHE MARKET.
>SIX.
BRANDING, DESIGN & MARKETING
PEOPLE FORM RELATIONSHIPSWITH BRANDS.
>SEVEN.
BRANDING, DESIGN & MARKETING
CUSTOMERS ALWAYS HAVE A CHOICE.THEY DO NOT CHOOSE COMPANIES.THEY CHOOSE BRANDS THEYBELIEVE IN.
>EIGHT.
BRANDING, DESIGN & MARKETING
WHEN QUALITY IS A GIVEN,CUSTOMERS WILL SEEKSOMETHING ELSE.
>NINE.
BRANDING, DESIGN & MARKETING
WHEN ALL OTHER VARIABLES AREEQUAL, IT IS ON AN EMOTIONALLEVEL THAT PEOPLE RESPOND.
>NINE.
BRANDING, DESIGN & MARKETING
DESIRABILITY FORMS THE BASIS OFPERSONAL CHOICE.EMOTION IS THE CURRENCY OF ABRANDS VALUE.
>TEN.
BRANDING, DESIGN & MARKETING
Our Top Tip:
BRANDING, DESIGN & MARKETING
THERE ARE BRAND CONSULTANTS WHOSPECIALISE IN BRANDING STRATEGIES ANDPOSITIONING WHO CAN GUIDE YOU THROUGHTHE WHOLE PROCESS AND ADD A FRESHPERSPECTIVE TO THE PROJECT.
>TOP TIP.