why social enterprises need strong brands
DESCRIPTION
An introduction to how branding has changed and why social enterprises and non-profits need strong brands.TRANSCRIPT
Why Social Enterprises Need Strong Brands
Rizwan Tayabali
http://www.socialeffect.org | http://rizwantayabali.info | http://twitter.com/rizwantayabali
London +44 7932 884788
What is brand?
A brand is what your audience feels, thinks, and remembers about your
enterprise.
Brand used to be ‘offline’ and ‘online’
Now it is seamless, and primarily driven by how you are perceived via the web.
And now that organisations can create their own profiles, brands can effectively
function as ‘people’i.e.
In the interactive web 2.0 world, your brand has a personality.
So…
Brand used to just be about image.
Now its about image and personality.
Before the web, niche brands could only engage niche audiences. They relied on
costly traditional PR and push marketing, which meant that their audiences were
tiny and their budgets high.
Now niche brands can engage mass audiences at low cost.
Social organisations sit in a niche that typically does not sell product. They are
competing for attention…
And a strong brand can help achieve this, which makes it critical for social
organisations to get their branding right!
For more info…
Visit my blog at http://www.socialeffect.org or
Connect with me at http://twitter.com/rizwantayabali