Download - What's New with Google Analytics
What’s new with Google Analytics?
Tim SchneiderUniversity of Alberta Web Strategy
[email protected]@timschneider
Comments/Questions during
•@sk me!• @timschneider
About Tim
• GAIQ• Manage Ualberta GA– Plan, implement, customize, analyze, educate
• 4+ years
About Google Analytics
• Not perfect• Script• Implementation is key• Free = good• Free = bad
About today
• v5– Mar 17 preview– Apr 20 everyone– Beta
• Interface• Features
GOOD BAD
INTERFACE
MY FAVOURITE…
FEATURES
Things to like
• Dates• Segments– Keep– No need for all visits
• Easy to find accounts conventions??• More options• Navigation (state)
THE BEST…
EVENTS AS GOALS
Issues
• Extra page views• Need filters• Separate profiles• Test, test, test
Events
• Category• Action• Label• Value
_trackEvent(category, action, opt_label, opt_value
)
_gaq.push(['_trackEvent','Videos’,'Play’,'Gone With the Wind’
]);
Benefits
• Goals can be by– Category– Action– Label– Value (=,>,<)– OR combination of above
• Rollup tracking
You should know
• Bounce rate• Event limit
Things not to like
• Missing– PDF– Email
• Hard to find (naming conventions???)• Buggy (Beta)• Terminology change• Everything change• XLSX export• Dates: week???
Bonus tip
• Testing• Google Chrome Extension
Thank you
• bit.ly/tcon11GA