(Welcome)
(What is Web Analytics?)
Web analytics is the measurement,
collection, analysis and reporting of
internet data for purposes of
understanding
and optimizing web usage.
(Source: Wikipedia)
On-Site = measures a visitor's journey once on your website.
(Two Types of Analytics)
(Source: Wikipedia)
Off-Site = refers to web measurement irrespective of whether you own or maintain a website, including a website's potential audience, share of voice, and buzz that is happening on the Internet as a whole.
(Two Types of Analytics)
(Source: Wikipedia)
Log Files vs. Page Tagging(AWstats) (Google Analytics)
(On-Site Analytics Methods)
(Source: Wikipedia)
(Analytics Methods)
(AWstats) (Google Analytics)
Why should we care about Analytics?
(Why it’s Important)
With analytics data you can map: 1) Visitors and where they came from2) The paths they took3) The completed goals and
conversions4) …ultimately, the # OF INCOMING
LEADS.
(Why it’s Important)
(What is a Conversion?)
• Online Purchase
• Download White Paper
• Submit Contact Form
• Phone Call
• View > 8 Listings
• Watch Video
• Click on Email Link
You can determine: 1) What keywords drive the traffic2) What pages are most successful3) What referring sites are relationships to
keep…4) …ultimately, how your TAYLOR YOUR
MARKETING TRENDS and SITE UPDATES.
(Why it’s Important)
#1 Mistake Reading and understanding your
analytics, yet not changing your approach to adapt your web site.
(Pitfalls)
• Creating a Google Analytics Account• Get Code• Put on Pages• Setup IP Filter• Goal Setup• Dynamic IP
• Access Reports• Google Analytics Demo on Reports
• Action Items (What To Do With The Data)• Q/A
(Agenda)