TAIWAN�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
TAIWAN�
11,163,900 �
25,412,000 �MOBILE SUBSCRIBERS�
16,147,000 �INTERNET USERS�
23,197,947 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
70 %�
48 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
78%� 22%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
HALF�OF TAIWAN’S INTERNET�
USERS ARE AGED OVER 40 �
MORE THAN�
SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
170 MINUTES �ONLINE EACH DAY �
THE AVERAGE TAIWANESE �INTERNET USER SPENDS�
SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
SOCIAL NETWORK USER NUMBERS IN TAIWAN:�
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �
FACEBOOK�
11.2 M �WRETCH �
9.8 M �
we are social�
18-24:�28%�
13-17:�13%�
25-34:�36%�
35--44:�15%�
45-54:�5%�
55-64:�2%�
65+:�1%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN TAIWAN�
MALE:�51%�
FEMALE:�49%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � 7-ELEVEN� 1,569,323 � 3.85%�2 � !統一星巴克咖啡同好會! 847,121 � 2.50%�3 � GROUPON TAIWAN� 335,118 � 4.93%�4 � �MUJI �������� 330,820 � 1.70%�5 � !台灣麥當勞官方粉絲團! 321,769 � 2.26%�6 � BOOKS.COM.TW ������� 286,389 � 1.15%�7 � ���� (RAKUTEN ICHIBA TAIWAN) � 260,254 � 3.99%�8 � 7-ELEVEN��� � 252,220 � 14.69%�9 � COLD STONE CREAMERY ������� 243,678 � 0.66%�10 � KKBOX � 242,691 � 5.02%�
TOP FACEBOOK PAGES IN TAIWAN�
we are social�
86%�OF TAIWANESE WEB USERS VISIT BLOGS �
EACH MONTH – THE HIGHEST IN THE WORLD �
SOURCE: COMSCORE �
we are social�
TAIWAN IS ALSO HOME TO THE MOST�ACTIVE BBS COMMUNITY IN THE WORLD �
SOURCE: ASIA DIGITAL MAP �
we are social�
1,500,000 �NUMBER OF REGISTERED USERS ON�
TAIWAN’S PPT BULLETIN BOARD SYSTEM:�
SOURCE: ASIA DIGITL MAP �
we are social�
40,000 �NEW POSTS EACH DAY �
PPT’S USERS MAKE �
SOURCE: ASIA DIGITAL MAP �
we are social�
75%�OF TAIWANESE WEB USERS WATCH �
ONLINE VIDEO EACH MONTH �
SOURCE: NIELSEN�
we are social�
HALF�OF TAIWAN’S POPULATION�WATCHES ONLINE VIDEO�
MORE THAN�
SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS �
(! )!
we are social�
55%�OF TAIWANESE INTERNET�
USERS PLAY ONLINE GAMES�
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011 �
we are social�
$ ��
26%�OF TAIWANESE WEB USERS�
USE ONLINE BANKING �
SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
VALUE OF TAIWANESE E-COMMERCE IN 2011:�
US$ 11,300,000,000 �
SOURCE: TAIWAN TODAY �
we are social�
US$ 4,000 �TO CREDIT CARDS THROUGH �
INTERNET SHOPPING LAST YEAR �
THE AVERAGE TAIWANESE �ONLINE SHOPPER ADDED �
SOURCE: VISA�
we are social�
51%�OF PEOPLE IN TAIWAN�OWN A SMARTPHONE �
SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS �
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �
