We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011

Download We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg

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TAIWANSOCIAL, DIGITALAND MOBILE INDECEMBER 2011 we are socialwe are socialwe are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKIHTTP://WEARESOCIAL.SG we are socialTAIWAN11,163,900 25,412,000 MOBILE SUBSCRIBERS16,147,000 INTERNET USERS23,197,947 TOTAL POPULATIONINTERNET PENETRATIONMOBILE PENETRATION70 %48 %USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION100+ %URBAN78% 22%RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 we are socialHALFOF TAIWANS INTERNETUSERS ARE AGED OVER 40 MORE THANSOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 we are social170 MINUTES ONLINE EACH DAY THE AVERAGE TAIWANESE INTERNET USER SPENDSSOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 we are socialSOCIAL NETWORK USER NUMBERS IN TAIWAN:SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER FACEBOOK11.2 M WRETCH 9.8 M we are social18-24:28%13-17:13%25-34:36%35--44:15%45-54:5%55-64:2%65+:1%SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 FACEBOOK DEMOGRAPHICS IN TAIWANMALE:51%FEMALE:49%SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 we are social# BRAND PAGE LIKES GROWTH 1 7-ELEVEN 1,569,323 3.85%2 !! 847,121 2.50%3 GROUPON TAIWAN 335,118 4.93%4 MUJI 330,820 1.70%5 !! 321,769 2.26%6 BOOKS.COM.TW 286,389 1.15%7 (RAKUTEN ICHIBA TAIWAN) 260,254 3.99%8 7-ELEVEN 252,220 14.69%9 COLD STONE CREAMERY 243,678 0.66%10 KKBOX 242,691 5.02%TOP FACEBOOK PAGES IN TAIWANwe are social86%OF TAIWANESE WEB USERS VISIT BLOGS EACH MONTH THE HIGHEST IN THE WORLD SOURCE: COMSCORE we are socialTAIWAN IS ALSO HOME TO THE MOSTACTIVE BBS COMMUNITY IN THE WORLD SOURCE: ASIA DIGITAL MAP we are social1,500,000 NUMBER OF REGISTERED USERS ONTAIWANS PPT BULLETIN BOARD SYSTEM:SOURCE: ASIA DIGITL MAP we are social40,000 NEW POSTS EACH DAY PPTS USERS MAKE SOURCE: ASIA DIGITAL MAP we are social75%OF TAIWANESE WEB USERS WATCH ONLINE VIDEO EACH MONTH SOURCE: NIELSENwe are socialHALFOF TAIWANS POPULATIONWATCHES ONLINE VIDEOMORE THANSOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS (! )!we are social55%OF TAIWANESE INTERNETUSERS PLAY ONLINE GAMESSOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011 we are social$ 26%OF TAIWANESE WEB USERSUSE ONLINE BANKING SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 we are socialVALUE OF TAIWANESE E-COMMERCE IN 2011:US$ 11,300,000,000 SOURCE: TAIWAN TODAY we are socialUS$ 4,000 TO CREDIT CARDS THROUGH INTERNET SHOPPING LAST YEAR THE AVERAGE TAIWANESE ONLINE SHOPPER ADDED SOURCE: VISAwe are social51%OF PEOPLE IN TAIWANOWN A SMARTPHONE SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS we are socialMORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are socialSIMON KEMP MANAGING DIRECTOR @ESKIMONSIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG LAM CAI YUACCOUNT EXECUTIVE @HICAISCAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG