We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg

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  • TAIWANSOCIAL, DIGITALAND MOBILE IN

    DECEMBER 2011 we are social

  • we are social

    we are social

    FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:

    SIMON.KEMP@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 9146 5356

    DJESKI

    HTTP://WEARESOCIAL.SG

  • we are social

    TAIWAN

    11,163,900

    25,412,000 MOBILE SUBSCRIBERS

    16,147,000 INTERNET USERS

    23,197,947 TOTAL POPULATION

    INTERNET PENETRATION

    MOBILE PENETRATION

    70 %

    48 %

    USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION

    100+ %

    URBAN

    78% 22%

    RURAL

    SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

  • we are social

    HALFOF TAIWANS INTERNET

    USERS ARE AGED OVER 40

    MORE THAN

    SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

  • we are social

    170 MINUTES ONLINE EACH DAY

    THE AVERAGE TAIWANESE INTERNET USER SPENDS

    SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

  • we are social

    SOCIAL NETWORK USER NUMBERS IN TAIWAN:

    SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER

    FACEBOOK

    11.2 M WRETCH

    9.8 M

  • we are social

    18-24:28%

    13-17:13%

    25-34:36%

    35--44:15%

    45-54:5%

    55-64:2%

    65+:1%

    SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

    FACEBOOK DEMOGRAPHICS IN TAIWAN

    MALE:51%

    FEMALE:49%

  • SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 we are social

    # BRAND PAGE LIKES GROWTH 1 7-ELEVEN 1,569,323 3.85%2 !! 847,121 2.50%3 GROUPON TAIWAN 335,118 4.93%4 MUJI 330,820 1.70%5 !! 321,769 2.26%6 BOOKS.COM.TW 286,389 1.15%7 (RAKUTEN ICHIBA TAIWAN) 260,254 3.99%8 7-ELEVEN 252,220 14.69%9 COLD STONE CREAMERY 243,678 0.66%10 KKBOX 242,691 5.02%

    TOP FACEBOOK PAGES IN TAIWAN

  • we are social

    86%OF TAIWANESE WEB USERS VISIT BLOGS

    EACH MONTH THE HIGHEST IN THE WORLD

    SOURCE: COMSCORE

  • we are social

    TAIWAN IS ALSO HOME TO THE MOSTACTIVE BBS COMMUNITY IN THE WORLD

    SOURCE: ASIA DIGITAL MAP

  • we are social

    1,500,000 NUMBER OF REGISTERED USERS ON

    TAIWANS PPT BULLETIN BOARD SYSTEM:

    SOURCE: ASIA DIGITL MAP

  • we are social

    40,000 NEW POSTS EACH DAY

    PPTS USERS MAKE

    SOURCE: ASIA DIGITAL MAP

  • we are social

    75%OF TAIWANESE WEB USERS WATCH

    ONLINE VIDEO EACH MONTH

    SOURCE: NIELSEN

  • we are social

    HALFOF TAIWANS POPULATIONWATCHES ONLINE VIDEO

    MORE THAN

    SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS

    (! )!

  • we are social

    55%OF TAIWANESE INTERNET

    USERS PLAY ONLINE GAMES

    SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011

  • we are social

    $

    26%OF TAIWANESE WEB USERS

    USE ONLINE BANKING

    SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

  • we are social

    VALUE OF TAIWANESE E-COMMERCE IN 2011:

    US$ 11,300,000,000

    SOURCE: TAIWAN TODAY

  • we are social

    US$ 4,000 TO CREDIT CARDS THROUGH

    INTERNET SHOPPING LAST YEAR

    THE AVERAGE TAIWANESE ONLINE SHOPPER ADDED

    SOURCE: VISA

  • we are social

    51%OF PEOPLE IN TAIWANOWN A SMARTPHONE

    SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS

  • we are social

    MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG

  • we are social

    SIMON KEMP MANAGING DIRECTOR

    @ESKIMONSIMON.KEMP@WEARESOCIAL.SG

    HTTP://WEARESOCIAL.SG

    LAM CAI YUACCOUNT EXECUTIVE @HICAISCAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG