TAIWAN�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

we are social�

TAIWAN�

11,163,900 �

25,412,000 �MOBILE SUBSCRIBERS�

16,147,000 �INTERNET USERS�

23,197,947 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

70 %�

48 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

78%� 22%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

we are social�

HALF�OF TAIWAN’S INTERNET�

USERS ARE AGED OVER 40 �

MORE THAN�

SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

we are social�

170 MINUTES �ONLINE EACH DAY �

THE AVERAGE TAIWANESE �INTERNET USER SPENDS�

SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

we are social�

SOCIAL NETWORK USER NUMBERS IN TAIWAN:�

SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �

FACEBOOK�

11.2 M �WRETCH �

9.8 M �

we are social�

18-24:�28%�

13-17:�13%�

25-34:�36%�

35--44:�15%�

45-54:�5%�

55-64:�2%�

65+:�1%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN TAIWAN�

MALE:�51%�

FEMALE:�49%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � 7-ELEVEN� 1,569,323 � 3.85%�2 � !統一星巴克咖啡同好會! 847,121 � 2.50%�3 � GROUPON TAIWAN� 335,118 � 4.93%�4 � �MUJI �������� 330,820 � 1.70%�5 � !台灣麥當勞官方粉絲團! 321,769 � 2.26%�6 � BOOKS.COM.TW ������� 286,389 � 1.15%�7 � ���� (RAKUTEN ICHIBA TAIWAN) � 260,254 � 3.99%�8 � 7-ELEVEN��� � 252,220 � 14.69%�9 � COLD STONE CREAMERY ������� 243,678 � 0.66%�10 � KKBOX � 242,691 � 5.02%�

TOP FACEBOOK PAGES IN TAIWAN�

we are social�

86%�OF TAIWANESE WEB USERS VISIT BLOGS �

EACH MONTH – THE HIGHEST IN THE WORLD �

SOURCE: COMSCORE �

we are social�

TAIWAN IS ALSO HOME TO THE MOST�ACTIVE BBS COMMUNITY IN THE WORLD �

SOURCE: ASIA DIGITAL MAP �

we are social�

1,500,000 �NUMBER OF REGISTERED USERS ON�

TAIWAN’S PPT BULLETIN BOARD SYSTEM:�

SOURCE: ASIA DIGITL MAP �

we are social�

40,000 �NEW POSTS EACH DAY �

PPT’S USERS MAKE �

SOURCE: ASIA DIGITAL MAP �

we are social�

75%�OF TAIWANESE WEB USERS WATCH �

ONLINE VIDEO EACH MONTH �

SOURCE: NIELSEN�

we are social�

HALF�OF TAIWAN’S POPULATION�WATCHES ONLINE VIDEO�

MORE THAN�

SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS �

(! )!

we are social�

55%�OF TAIWANESE INTERNET�

USERS PLAY ONLINE GAMES�

SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011 �

we are social�

$ ��

26%�OF TAIWANESE WEB USERS�

USE ONLINE BANKING �

SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

we are social�

VALUE OF TAIWANESE E-COMMERCE IN 2011:�

US$ 11,300,000,000 �

SOURCE: TAIWAN TODAY �

we are social�

US$ 4,000 �TO CREDIT CARDS THROUGH �

INTERNET SHOPPING LAST YEAR �

THE AVERAGE TAIWANESE �ONLINE SHOPPER ADDED �

SOURCE: VISA�

we are social�

51%�OF PEOPLE IN TAIWAN�OWN A SMARTPHONE �

SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS �

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �