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Voice, PWAs & the Cross-
Device Convergence of
Search:Cindy Krum, CEO of MobileMoxie
Friends of Search@SUZZICKS
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The Truth About
Mobile-First IndexingBy: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
Mobile SEO Trends to Watch in 2018:
Bit.ly/Mobile-FirstSEO
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@SUZZICKS
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@SUZZICKS
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@SUZZICKS
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@SUZZICKS
MOBILE-FIRST
INDEXING
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MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST INDEXING
@SUZZICKS
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WHO IS ON FIRST?
Mobile
First
@SUZZICKS
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WHO IS ON FIRST?
Offline
FirstMobile
First
@SUZZICKS
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WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
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WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
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WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
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GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS
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SPECULATION:
MOBILE-FIRST INDEXING IS
CLOUD-FIRST INDEXING!(URLS NOT REQUIRED)
@SUZZICKS
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VOICE, AI & MACHINE LEARNING
@SUZZICKS
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@SUZZICKS
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@SUZZICKS
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CHAT BOTS GROWING FASTER THAN APPS
@SUZZICKS
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@SUZZICKS
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GOOGLE ASSISTANT
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OPENTABLE – GOOGLE ACTION
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OPENTABLE – GOOGLE ACTION
App – UpdatesBut is not Required
Web - Prevents
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Q&A + AI = CHAT BOTS = GOOGLE ACTIONS
@SUZZICKS
Chat Bot/
Google Action
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BLURRING
THE APP/WEB
LINES
@SUZZICKS
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App Downloads are
Lower than Most
Companies Expect
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PROGRESSIVE WEB APP
=
@SUZZICKS
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=ESSENTIALLY A BROWSER PLUG-IN
@SUZZICKS
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30
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SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTSERVICE WORKER
@SUZZICKS
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INDEX.DB = JSON LD FILE - A CRAWLABLE API
DatabasesApp
Association Files
@SUZZICKS
ServiceWorker
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GOOGLE IS MAKING LOTS OF PWAS
@SUZZICKS
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GOOGLE IS MAKING LOTS OF PWAS
• Weather
• Contacts
• Traffic
• Dining
• Sports
• Translate
• Driving
• Contribute
@SUZZICKS
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@SUZZICKS
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CROSS-DEVICE
CONVERGENCE
@SUZZICKS@SUZZICKS
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WHERE IS GOOGLE’S FOCUS?
@SUZZICKS
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WHERE IS GOOGLE’S FOCUS?
@SUZZICKS
One Index
Multiple
Algorithms
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CONNECTED HOME & WEARABLES
@SUZZICKS
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Google Smart Displays
Phone Screen Car Display Built-In
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SO BASICALLY….THIS
@SUZZICKS
Your
App
Their
Index
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SO BASICALLY….THIS
@SUZZICKS
Their
Index
Your
Website
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SO BASICALLY….THIS
@SUZZICKS
Their
Index
Your
Database
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@SUZZICKS
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CROSS-DEVICE SERPS
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@SUZZICKS
CROSS-DEVICE SERPS
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APP PLUGINS FROM SERPS
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APP PLUGINS
Google Home
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APP PLUGINS
Google Home Android Auto
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APP PLUGINS
Google Home Android Auto Android Wear
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APP PLUGINS – SKIP APP STORES
Google Home Android Auto Android Wear
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INCREASED
RELIANCE ON
STRUCTURED
DATA
@SUZZICKS@SUZZICKS
![Page 55: Voice, PWAs & the Cross- Device Convergence of Search · 2018-02-12 · Voice, PWAs & the Cross- ... Device Convergence of Search: Cindy Krum, CEO of MobileMoxie Friends of Search](https://reader033.vdocuments.us/reader033/viewer/2022042613/5f8c41c42fd7220f220cdab4/html5/thumbnails/55.jpg)
WHAT HAS CHANGED?
90% of the
World’s Data
Was Created
in the Past 2
Years-?!#?!
@SUZZICKS
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THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT:
@SUZZICKS
![Page 57: Voice, PWAs & the Cross- Device Convergence of Search · 2018-02-12 · Voice, PWAs & the Cross- ... Device Convergence of Search: Cindy Krum, CEO of MobileMoxie Friends of Search](https://reader033.vdocuments.us/reader033/viewer/2022042613/5f8c41c42fd7220f220cdab4/html5/thumbnails/57.jpg)
JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of
HTML
@SUZZICKS
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GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-
types/datasets
http://bit.ly/dataset-markup
@SUZZICKS
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PRODUCT ENTITY UNDERSTANDING
@SUZZICKS
Unified source
of compiled
reviews
Multiple stores
where you can
purchase the
item
Sharable
Dynamic Link
to the entity in
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IMAGES SERPS NOW PULL IN PRODUCT SCHEMA
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Image
Search
Filters
…All
from
Schem
a &
Markup
IMAGES SERPS NOW PULL IN PRODUCT SCHEMA
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@SUZZICKS
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Cindy Krum
Presentation at:
Bit.ly://FriendsofSearch
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Cindy Krum
Presentation at:
Bit.ly://FriendsofSearch
GraceFaith
Barkley