convergence of social & search pubcon 2013
DESCRIPTION
In this session I speak about how one can impact their overall search visibility utilizing social media.TRANSCRIPT
Convergence of Social & Search
Presented by:
David WallaceCEO/Founder - SearchRank
@DavidWallace
Image Source: http://www.bluesqaretips.com
Killer Social Media Presence
It is not enough to have a great web site anymore; you must also have a kick-ass social media presence which offers the following benefits:
1. Branding Opportunities
2. Build a Community Around Brand
3. Customer Service
4. Online Reputation Management
5. Obtain Social Signals
6. Promote Content (more later)
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
@DavidWallace
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
@DavidWallace
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
@DavidWallace
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
- Social media apps in web site (Latest Tweets, Facebook Friends)
@DavidWallace
@DavidWallace
Content CreationWhatever content you create, it should originate on your blog. This can include...
- Posts/Articles - Interviews- White Papers / Studies- Polls / Surveys- Webinars- New Products / Services- Contests / Giveaways- Promotions / Sales- Videos- Infographics
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr- Pinterest
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr- Pinterest
and if applicable...
- StumbleUpon- LinkedIn- YouTube
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING BACK to original content!
- Twitter- Facebook- Google +- Tumblr- Pinterest
and if applicable...
- StumbleUpon- LinkedIn- YouTube
@DavidWallace
- Vimeo- Instagram- Vine- Reddit- Slideshare- and the list goes on…
Case Study: Infographic Journal
The Stats:
- Site turned 2 years old on 9/28- Have never done any link building- 0 posts to 3,500+!- 7 to 10 posts published daily- 0 backlinks to 68,000!- Current Alexa Rank of 32,730!- 65,000 monthly visitors- Social media followers continue to increase daily!
@DavidWallace
Even though this post was published in April 2012,
it is the 5th most visited pagefor the month of September 2013!
Infographics are the gift that keeps on giving!
Infographic MarketingWhile a relatively new term to Internet marketing, infographics have been used
throughout history, even dating back to the cavemen.
@DavidWallace
Image Source: http://www.chrismadden.co.uk
It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
It All Starts With a Great Idea
Every great piece of content has to have its origin in the quality of an idea!
@DavidWallace
Back It Up With ResearchOnce you have a great idea in place, it’s time to gather
the research.
- Historical Facts
- Current Data/Trends
- Creative Ideas
- Original Sources
- List citations!
@DavidWallace
Make Sure She’s PrettyA good idea is crucial, but how it looks is not far behind in
importance.Ugly infographics only clutter up the Internet!
@DavidWallace
Measure For SuccessMeasure 3-4 Weeks After Publishing
• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.
• Utilize backlink checkers such as Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer to discover who has linked back to the piece.
• Finally you’ll want to see how the content did on the most popular social networks.
@DavidWallace
Measure For SuccessMeasure 3-4 Weeks After Publishing
• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.
• Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s Open Site Explorer to discover who has linked back to the piece.
• Finally you’ll want to see how the content did on the most popular social networks.
Social Media Count Tool
http://www.feedthebot.com/tools/social/
@DavidWallace
Key Takeaways• It is not only crucial to have a great web site, one must have a
kick-ass social media presence as well to succeed in online marketing.
• Integrate your social media into your web site, traditional advertising, and even email signatures.
• Have a content marketing strategy in place and promote original content from your site via your social media platforms.
• Infographics that are well thought out, well designed and marketed aggressively can do very well across multiple social platforms.
• If you have yet to establish a social media presence on all the major sites, what are you waiting for?
@DavidWallace
Thank You!
David Wallace
searchrank.com
infographicjournal.com
@DavidWallace
DavidWallace
SearchRank
SearchRank
bit.ly/A4JQfW
Download This Presentation at:
http://searchrank.com/pubconvegas2013