Download - Uk media young_lions_2012
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The Big Issue…
Can’t pay Won’t pay
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How we overcome the issue
Education Alternative
payment
Can’t pay Won’t pay
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“Journalism worth paying for”
124,000
670,000
UK
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Big Issue, Big Payback
£35,000,000 = stolen
£7,000 / vendor
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You have the biggest unexploited
owned media platform If you’re reading this and haven’t paid for it, make it right.
£35,000,000 is stolen from the UK’s local businesses per year. That’s £7,000 from each of our Big Issue vendors
Make it right. PAY NOW Text 70070
Each of our vendors pays £1.25 for each magazine they sell. Check out your local NFC enabled vendor’s story and business
plan at: www.bigissue.org/our-vendors
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An online profile explains their
story and business plan
Hi I’m Ben and my business address is SE1 8NU. To read my story and see my business plan CLICK HERE
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Create a cashless method of
payment
Novel
Fast
Confident
))) NFC )))
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Amplify to the masses
Invest in your local business #IveInvestedInTheBigIssue Invest in yours: www.bigissue.org/our-vendors
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Immediate & Free
Create
profiles
Use Big Issue as a platform to target non-buyers
NFC
Celebrity endorsed tweets
PR from NFC
initiative
Donated
Press ads
ROI = £0 : £35,000,000
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Big Issue, Big Payback
Invest in your local business #IveInvestedinTheBigIssue Invest in yours: www.bigissue.org/our-vendors
))) NFC )))
= ROI
£0 : £35,000,000
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Big Issue, Big Payback
Invest in your local business #IveInvestedinTheBigIssue Invest in yours: www.bigissue.org/our-vendors
))) NFC )))
= ROI
£0 : £35,000,000
R eading not buying
= £3 5m stolen f rom
vendors p er year
1 . Understand they
are investing in a
business
2. To c reate an
emotional
c onnec tion
3 . Easy p ayment
Exp loit the big g est
p latf orm you ow n –
The Big I ssue.
Central online
p rof ile f or vendor’s
p ersonal story &
business p lan
# I veI nvested
A mp lif y to the
masses throug h
Celebrity
endorsement on
Tw itter
Pioneer NF C
tec hnolog y to
c reate ease and
of f er a business -
like transac tion
I dentif ied p roblem I ssues to overc ome How to overc ome them & amp lif ic ation
Summary Slide