media kit mgmd 2016 uk

BLUE NEWS

BLUE MEDIA

BLUE EVENTS

BLUE JOBS

Media information 2016

Media Group

PublicSector

MaritimeTechnology

MaritimeService

Research & Education

Transport

MaritimeDEnmark

Leisure &Tourism

Resourcesfrom the

sea

CONNECTING THE DOTS

magasinet for fiskesektoren59. årgang · februar 2015 nr. 1-2

Danske fiskere kvæles i bureaukrati

Stortrawler indkøbt til Thyborøn

Regeringen freder havbund

DKK 49,50

EFFICIENSEA 2 Merging Technologies

SHIP DESIGN Wärtsilä

ROYAL ARCTIC LINE Renewing its fleet

July 2015DKK 49,50

No. 3

DANISH MAGAZINEMARIT IME

+

744,500

articles read per month

310,000

visits per month

81,000

users

August 2015DKK 49,50

DANMARK17. ÅRGANG

NR. 8

maritimedanmark.dk

STÆRK FORMAND CYKELLØBPortræt af Per Jørgensen Cykler i centrum på Fayard

REGNSKABSANALYSESådan klarede de sig i 2014

BLUE NEWS

Issues: 4 per yearPrint: 3,820E-magazines: 2,243Total: 6,063



All news channels are free for users* Audited circulation for the calendar year 2015

www.maritimedanmark.dk www.maritimedenmark.dk

RESULTS FROM THE LATEST USER SURVEY

TARGETED ONLINEMARKETING

maritimedanmark.dk:

76% visit the website daily

93 % are satisfied/very satisfied with the website

63 % have a household income of 399,000 – 999,999 DKK on average

12 % have a household income of more than 1,000,000 DKK on average

The Magazine Maritime Danmark:

91 % read the magazine online or in print

78 % think that the Magazine Maritime Danmark is a good and professional magazine

Danish Maritime Magazine:

90 % read Danish Maritime Magazine online or in print

66 % think that Danish Maritime Magazine is a good and professional magazine

Newsletter (Danish):

10,200 receive the Danish newsletter daily

66 % read the newsletter every day

91% consider the news in the newsletter to be relevant and of good quality

Newsletter (English):

2,608 receive the English newsletter daily

RESULTS FROM THE LATEST USER SURVEY

TARGETED ONLINEMARKETING

BANNER ON THE WEBSITE

Topbanner (760 x 90 px)DKK 8,000 per monthEUR 1,100 per month

Left banner (140 x 350 px)DKK 3,500 per monthEUR 475 per month

Right banner (160 x 600 px)DKK 7,000 per monthEUR 950 per month

Content banner (610 x 250 px)DKK 7,000 per monthEUR 950 per month

BANNER IN NEWSLETTER

Topbanner (760 x 90 px)DKK 6,000 per monthEUR 810 per month

Bottom banner (760 x 90 px)DKK 4,000 per monthEUR 540 per month

BANNER IN WEB APP

Topbanner (468 x 200 px)DKK 4,000 per month

EUR 540 per month

Content banner (468 x 200 px)DKK 3,500 per monthEUR 470 per month

Bottom banner (468 x 200 px)DKK 3,000 per monthEUR 410 per month

No other media offers direct communi-cation with the entire Danish maritime sector. Maritime Denmark is the only free media, which is focused on the ma-ritime business in Denmark. Our news is read by the entire sector and on all levels.

EASY, FAST AND EFFECTIVEIf you don’t have a graphic designer in your company, we can help you with preparing banners. We can give you in-spiration regarding text and layout and our graphic designers have the neces-sary experience and are able to quickly

hit the graphic line of exactly your com-pany.

Banners will be uploaded within 24 hou-rs. When the agreed period expires, you will get a statement of displays as well as clicks on the banner.

You can get a lot of views to your site by optimizing your search engine and ad-vertise on Google, but by using Maritime Denmark, you make sure, that every visit is relevant. We have made the necessa-ry short listing - the users on Maritime Denmark represent The Blue Denmark.

A right banner will for instance genera-te about 1 million displays in average in a month and about 1.000 clicks in a month, depending on the layout of the banner.

THE BANNER IS ON ALL PAGESOn Maritime Denmark we do not just upload your banner on the front page. Your banner will also be shown on all other pages and on our English site. This way we make sure, that your investment pays out.

DANISH MARITIME MAGAZINEPROFILEEnglish language magazine about the Danish maritime business. The magazine contains portraits of innova-tive Danish companies and key players who plot the course, not only for the Da-nish maritime business but for the entire global sector.

TARGET AUDIENCEDecision makers abro-ad, specifically maritime profiles but also inside the political system and English-speaking profiles in Denmark. The magazine is published in relation to larger international events and is distributed personally to all exhibitors.

FREQUENCYThe magazine is sent out 4 times a year per post and e-mail to all subscribers and is uploaded online, where it is read continuously of new readers.

CIRCULATIONPrint: 3,820E-magazines: 2,243Total: 6,063

MAGASINET MARITIME DANMARKPROFILEHere are some reviews of accountings, new ships, company profiles, portraits of keyplayers and relevant topics and much more.

The magazine is a supple-ment to the daily online news, the form is very sui-table to in-depth analysis.

TARGET AUDIENCEThis magazine ties up the whole Danish maritime business. The magazine is developing very positively and is read on all levels in the business. Especially the e-version has during the last year attracted a lot of subscribers.

FREQUENCYMagasinet Maritime Dan-mark is publicated once a month, the whole year. It is sent out per post and e-mail to all subscribers and distributed in relation to relevant events.


FISKERBLADETPROFILEFiskerbladet will be 60 years this year. The maga-zine is Denmark’s oldest media for the fishing industry and has a very loyal readership. Here you will find information about new ships, equipment, catching methods and covering new innovative initiatives inside e.g. aqua culture.

TARGET AUDIENCEThe entire commercial fishing industry, including fishermen, fish farmers, fish processing compa-nies, wholesale dealers and exporters, fishdealers, schools and universities, service-and equipment suppliers and public insti-tutions, organizations and politicians.

FREQUENCYFiskerbladet is sent out 12 times a year. It is sent out per post and e-mail to all subscribers and is distribu-ted in relation to relevant events.


EFFICIENSEA 2 Merging Technologies

SHIP DESIGN Wärtsilä

ROYAL ARCTIC LINE Renewing its fleet

July 2015DKK 49,50

No. 3

DANISH MAGAZINEMARIT IME

August 2015DKK 49,50

DANMARK17. ÅRGANG

NR. 8

maritimedanmark.dk

STÆRK FORMAND CYKELLØBPortræt af Per Jørgensen Cykler i centrum på Fayard

REGNSKABSANALYSESådan klarede de sig i 2014

magasinet for fiskesektoren59. årgang · februar 2015 nr. 1-2

Danske fiskere kvæles i bureaukrati

Stortrawler indkøbt til Thyborøn

Regeringen freder havbund

DKK 49,50

Advertising prices and sizes

(width x height)

2/1 page2 x 210x 297 mm

DKK 25,000€ 3,360

1/1 page210 x 297 mm

DKK 14,200€ 1,900

1/2 page190 x 128 mm90 x 261 mmDKK 7,300€ 985

1/4 page90 x 128 mm190 x 56,5 mmDKK 4,300€ 580

Classified ad90 x 61,5 mm

DKK 2,500€ 335

March

08.0229.02

May

04.0429.04

August

04.0701.08

October

05.0930.09

January 2017

04.1203.01.17

DeadlinePublication

Feb.

11.0101.02

March

08.0229.02

April

07.0331.03

May

04.0429.04

June

02.0527.05

July

01.0624.06

August

04.0701.08

Sep.

08.0802.09

Oct.

05.0930.09

Nov.

10.1004.11

Dec.

07.1102.12

Jan. 17

04.1203.01.17

ADVERTORIALS & INSERTS

TOPIC PLAN MAGASINET MARITIME DANMARK DANISH MARITIME MAGAZINE

DeadlinePublication

Advertorials create insight into your brand and spread the message about your brand. Here your compa-ny decides what to print and what message you would like to send. Advertorials are one of the strongest and most efficient forms of written communication.

Your Advertorial will of course be published in our magazine and if you need to get it in a special print to e.g. fairs or exhibitions, we can handle that too, as well as we can handle distribution of external publica-tions as inserts. Contact us for more information.

Prices from DKK 14,200 / EUR 1,906

DANISH MARITIME MAGAZINE

FISKERBLADET & MAGASINET MARITIME DANMARK

MONTH TOPIC SPECIAL SECTION TOPIC

January Northern Germany

February Safety

March Sea Japan / APM, special ships & workboats Havnebladet (Lolland Commercial Harbours)

Asian pacific Maritime (APM), Sea Japan, Safety

April Maritime Industry (yards, green technology,environmental safety, flue gas cleaning)

May Maritime IT (electronic, communication) Havnebladet (Lolland Commercial Harbours)

Posidonia, Maritime Industry

June Education (continuing education, training, recruiting, working environment)

Danske Ø-færger (Danish Island Ferries)

July Offshore (wind, oil & gas)

August Passengerships and ferry services, Analysis of accountings

SMM, Offshore

September SMM, The Danish Ship of the Year 2016 Havnebladet (Lolland Commercial Harbours)

October Danish Maritime Fair, Danish Maritime Days Danish Maritime Fair, Danish Maritime Days, Euronaval, Danish Ship of the Year

November Ports and terminals, Maritime service companies

Danske Ø-færger (Danish Island Ferries)

December 2017 Forecast, Maritime Events 2017, Christmas Greetings

Havnebladet (Lolland Commercial Harbours)

Det er sjette år, at CRALOG Academy i samarbejde med MARTEC udbyder kurser for personer, der beskæftiger

sig med syn og servicering af redningsbåde eller kraner. Siden første hold i 2010 har omkring 170 personer fra blandt andet Danmark, Brasilien, Estland, Israel, Polen og Holland gennemført et kursus.

- Vi startede tilbage i 2009, hvor vi havde en virksomhed i Frederikshavn, som skulle godkendes til at syne kraner og redningsbåde. Det krævede både noget teoretisk og noget praktisk undervisning, men vi havde svært ved at finde frem til nogen, der ville give os den uddannelse, så det endte med, at vi selv lavede en uddannelse i samarbejde med MARTEC i Frederikshavn, der jo er en godkendt uddannelsesinstitution, siger Ian McCurdie, adm. direktør for CRALOG Academy.

- I den periode, der er gået siden, vi havde det første hold i 2010, har vi søgt om at få en international anerkendelse af den uddannelse, vi har lavet, og det er nu lykkedes os at få Søfartsstyrelsens godkendelse, hvilket er ensbetydende med en international anerkendelse, tilføjer Ian McCurdie.

Det, at kurserne er anerkendt af Søfartsstyrelsen, giver in-ternational anerkendelse i henhold til IMO MSC.1 Circ. 1277.

AUTORISATION ELLER FORNYELSE AF AUTORISATIONENCRALOG Academy udbyder kurser til personer, som skal arbejde med syn og servicering af kraner samt kurser til

CRALOG ACADEMY HAR FÅET SØFARTSSTYRELSENS BLÅ STEMPEL

CRALOG Academy i Frederikshavn har i samarbejde med MARTEC siden 2010 afholdt kurser i syn og ser-vicering af redningsbåde og kraner. Nu er det lykke-des at få Søfartsstyrelsens anerkendelse af kurserne, som dermed er blevet internationalt anerkendte.

PROFIL

FOTO

: E-FRAM

E

/ SIDE 18 LÆS DAGLIGE NYHEDER PÅ WWW.MARITIMEDANMARK.DK

service suppliers, som skal syne og servicere redningsbåde og andet redningsudstyr. Kurserne er således henvendt til personer, der skal autoriseres til enten at syne redningsbåde eller kraner. CRALOG Academy tilbyder desuden også et genopfriskningskursus ved udløb af det oprindelige kursus efter tre år.

- De kan købe træningscertificeringen hos os, og vi kan efterfølgende hjælpe dem med hele processen omkring at opnå en autorisation hos en søfartsstyrelse eller et af de anerkendte klasseselskaber som service supplier, siger Ian McCurdie.

CRALOG Academy afholder seks kurser om året, og undervis-ningen foregår hos MARTEC i Frederikshavn. Det er således MARTEC, som leverer faciliteter og udstyr til undervisningen. Et kursus varer en uge og omfatter både teoretisk undervisning såvel som praktisk orienteret undervisning og er naturligvis i overensstemmelse med IMO’s bestemmelser på området.

Det kræves, at man på forhånd har den nødvendige tekniske viden om kraner eller redningsbåde og har noget praktisk joberfaring.

På kurserne får man desuden også en indføring i CRALOG’s database, som er et af CRALOG’s øvrige tilbud. Databasen indeholder blandt andet informationer om kraner og red-ningsbåde og de fartøjer, de er installeret på. Databasen indeholder også en oversigt over de firmaer, der er certifi-ceret til at syne og servicere udstyret, ligesom databasen indeholder en oversigt over de forskellige flagstaters lovgiv-ninger på området. Databasen anvendes til at få de sidste nye checklister i forbindelse med syn og sikre, at sidste nye lovgivning er med i baglommen på montøren.

CRALOg Academy kontaktes på +45 70 27 09 20 eller [email protected] for tilbud på kursus.

CRALOG ACADEMYKnoten 79900 Frederikshavn+45 70 27 09 [email protected]

FOTO

: E-FRAM

E

FOTO

: E-FRAM

EFO

TO: E-FRA

ME

LÆS DAGLIGE NYHEDER PÅ WWW.MARITIMEDANMARK.DK SIDE 19 /

BLUE MEDIAINSIGHT AND KNOWLEDGEThe media consultants in Maritime Danmark have a deep insight in the maritime sector, not only in Denmark, where our own medias cover the who-le market, but also internationally.

The media market is a varied market and it can be difficult to identify which medias you should choose to coope-rate with, in order to obtain the best results. During our work with- among other things- marketing The Danish

Maritime Fair internationally, we have achieved a great knowledge of both global and national maritime medias.

We have a complete setup of both in-ternal resources and external partners, who can help with text, pictures, grap-hics, video, searchmachine optimizing and optimal use of Social Medias.

In addition we have achieved a detai-led knowledge of maritime events glo-bally.

ONE STOP MARKETING PARTNERWe offer competent and professional 360 degrees consulting to companies and organisations, which have a need for strengthening their profile. If you don’t have your own dedicated marke-ting department or if you feel a need for having your sales – and marketing strategy revised, our consultants are at your disposal. We will study your situa-tion and use our experience to advise you about the right strategy and we will carry it out, if you should wish so.

GOwide

PRESS RELEASES VIA BLUE MEDIA

If you want to implement a new activity, launch a new product or change the organization it is important to have it commu-nicated to the outside world. If it happens for instance 2 – 4 times a year, it demands great resources to become familiar with what works.

Now Maritime Danmark introduces a new concept under the brand Blue Media, where we will provide a complete package.

A PRESS RELEASE CONSISTS OF:• A Danish or English press release after a preceding interwiev with you – will be written by a professional maritime journalist

and approved by you.• A press release will be the basis for a 1 page Profile ad, put up as an article in Magasinet Maritime Danmark or Danish Mariti-

me Magazine (depending on the target group)• A press release will in short form be uploaded online on www.maritimedanmark.dk and www.maritimedenmark.dk with

links to the full article in the E-version of the relevant magazine.• News online will get out in the newsletter of the next day.• A press release will be sent to approximately 300 maritime journalists in Denmark as well as worldwide (depending on the

target group)• Link to the Profile ad will be shared on the social medias, including LinkedIn, Facebook and Twitter, where Maritime Danmark

has very active pages and groups at our disposal.

1 pcs. DKK 19,900 / EUR 2,671 5 pcs. DKK 74,625 / EUR 10,017

Facebook (danish)The page

Maritime Danmark

1.409 followers

LinkedIn (danish)The Group

Maritime Danmark

1,022 members

SOCIAL MEDIAMaritime Danmark has for several years developed solid platforms on the Social Medias.LinkedIn is our most important tool inside social medias, but both You Tube, Facebook

and Twitter has shown to be very useful in a professional marketing campaign.

OUR MOST IMPORTANT CHANNELS:

LinkedIn (english)The Group

Maritime Denmark

170 members


Maritime Professionals

33,580 members


Maritime Deck Officers

14,840 members

Facebook (english)The page

Maritime Denmark

259 followers


Danish Maritime Fair

208 members

Twitter (danish)@maritimedanmark

370 followers

Youtube (english)

Channel: Danish Maritime Fair

Facebook (english)The page

Danish Maritime Fair

233 followers

LinkedIn (english)Company Page

Maritime Danmark

1,766 members

In all

53,857members /

followers

BLUE EVENTSMaritime Danmark introduced in 2014 the international maritime exhibition Danish Maritime Fair, alongside the launching of Danish Maritime Days. In 2015 the concept was extended to include Danish Shipping & Ship Mana-gement Conferences.

Maritime Danmark now has a well functioning Event department with a substantial knowledge of the whole event business. We can help you with

arranging your own maritime event and advise about the whole process – or arrange it all - whether it is cust-omer arrangements, internal arrange-ments or open arrangements.

We have good agreements with places suitable for conferences and events with a maritime element and as something new we have been ap-pointed to official agents for the third biggest exhibition in the world Euro-

port in Rotterdam, which every year attracts 30,000 visitors and 1,100 exhi-bitors.

Are you thinking of arranging an event or would you like to exhibit on an international maritime fair, then please contact us. We can assist with all aspects from registration to mar-keting. Our experience can save you a lot of time.

CONTACT US FOR MORE INFORMATION

E: [email protected]: +45 7020 4155

When you are looking for the sharpest brains to your company, Maritime Denmark is the natural cooperator. We reach the whole market – both ashore and at sea. It is important to generate as many qua-lified applicants as possible, only this way you will get the selection which makes you find a candidate, who not only has the skills, but also suits the spirit of exactly your company.

It is all right to ad in various online jobboards, but the unemployment in the maritime business is so low that it is important to hit the so-called passive jobseekers and they are not on jobboards. You find them e.g. whe-re they read their daily news. With 80,000 users per month and 10,000 subscribers on our daily newsletter you will get a unique exposure in the maritime world by cooperating with

Maritime Denmark. Furthermore by Maritime Denmark you will get the advantage, that the ad automatically is uploaded on relevant maritime groups on the social network. When the agreed period has expired, you will automatically get a statistic of the amount of the ad’s impressions.

EFFECTIVE JOB ADVERTISING

Upgrade the jobad with a LinkedIn jobad – we do all the work: DKK 2,500 / EUR 335

Budget package: DKK 2,995 / 395 EUROne month at maritimedanmark.dk/jobmarked and maritimedenmark.dk/careers

+ First day: sent out in the newsletter to 10,000 recipients.

Standard package: DKK 5,995 / 810 EUROne month at maritimedanmark.dk/jobmarked and maritimedenmark.dk/careers

+ First day: sent out in the newsletter to 10,000 recipients + ¼ page in the Magazine Maritime Danmark or Danish Maritime Magazine

Executive package: DKK 9,995 / 1,350 EUROne month at maritimedanmark.dk/jobmarked and maritimedenmark.dk/careers

+ First day: sent out in the newsletter to 10,000 recipients + ½ page in the Magazine Maritime Danmark or Danish Maritime Magazine

+ 1 left banner at the front page of both maritimedanmark.dk/jobmarked and maritimedenmark.dk/careers

EFFECTIVE JOB ADVERTISING

BLUE JOBSThe most important asset in your company is your employees. Hiring people who will leave the company shortly after is very expensive and so-mething you have to do everything to avoid. That is why a lot of companies pay large sums on recruitment tasks. Because it makes sense to hit the tar-get the first time.

When you are going to employ new people, the task may in reality be split into three elements:1. ATTRACTION: Attraction of as many

relevant candidates as possible2. SELECTION: Classification and

selection of the best suited

3. ONBOARDING: To make sure that the new employee begins to acqui-re specific knowledge about the company and the tasks from the day he starts. Yes, in many compa-nies you begin the day the person signs the contract. It is in both parts interest that the investment gives a return as soon as possible.

In some situations you may have to add one item more: Outplacement. The concept means a process whe-re you help a person developing his working-life, if you as a company was forced to dismiss the person.

Maritime Denmark can help with all four steps. Our deep insight in both our own and external medias and so-cial medias, gives us the opportunity to create a process optimized for your exact needs. Unlike many marketing and recruiting companies, our core competence is the maritime business. It is therefore a good idea to start a hi-ring procedure by us – we can advise about the task you are facing and help you designing the job advert.

“WE HAVE TRIED AND TESTED JOB

ADVERTISEMENT SOLUTIONS FROM

MARITIME DANMARK AND WE ARE

VERY SATISFIED WITH THE RESULTS.

WE GET RELEVANT CANDIDATES AND

WE APPRECIATE THE INPUT WE GET

ON POSITIONS THAT ARE HARDER

TO FILL. WE RECOMMEND MARITIME

DANMARK IF YOU ARE LOOKING FOR A

PROFILE WITH A MARITIME BACK-

GROUND.”

LISBETH NOWACK

HR MANAGER

MAN DIESEL & TURBO

CONTACT US FOR MORE INFORMATION

E: [email protected]: +45 7020 4155

DANISH MARITIME FAIRIn 2014 Maritime Danmark started up a new activity, the international maritime fair Danish Maritime Fair.

It took place for the second time in 2015 in The Train Workshop in Copenhagen.

DMF 2015 KEY FIGURES

4,550 visitors11% increase since 2014

20% from abroad2% increase from 2014

41% top executives

38% responsible for purchasing

629 shipowners representatives

from 64 shipping companies

DANISH MARITIME FAIR 2016

The team behind Danish Mariti-me Fair is right now fully commit-ted to organize this years fair. To the right you will see the hallplan for 2016. This years fair will again take place in The Train Workshop. Of new elements and initiatives we can mention: • Collective coordination of the

conference program with dedi-cated coffee lounge area for the conference participants in the hall.

• National pavilions from Sweden, Norway and the Netherlands.

• Lounge for Danish shipowners and for education institutions.

• New exhibitor concept with complete accommodation and dinner with entertainment on Wednesday.

• Improved logistics with free par-king for exhibitors on their own parking place.

• New infrastructure regarding the venue.

• One-stop booking of flights and hotel rooms.

• Exhibitors will have access to an online-universe with the pos-sibility to register for exhibitor passes and to maintain the on-line catalogue.

Registration fee: 3,500 DKK / 470 EUR

Price per m2: 1,866 DKK / 250 EUR

Online package: 795 DKK / 110 EUR

Your own page with logo, video and gallery and logo on the front page of www.danishmaritimefair.dk

Official exhibitor pass: 1,699 DKK / 230 EUR

Official exhibitor pass which gives access to the exhibitor lounge, with complete accommodation (breakfast, free coffee/tea, water/beer, lunch, cake) and a big Networking Dinner with beer/wine ad lib from 6 p.m. to 12 p.m. Wednesday in the Main Deck Conference Room with live music, dance and stand up comedy. (There is a limited number of tickets available regarding

the dinner – alternatively an exhibitor pass can be bought, which only gives entrance to the exhibitor lounge).

Are you interested in exhibiting, please send an e-mail to [email protected] call us: +45 7020 4155 (sales)

Equipment Suppliers

Editorial staffEsplanaden 30.4

1263 København KT: +45 7020 4155

[email protected]

Editor in Chief

Martin Uhlenfeldt+45 2366 2899

[email protected]

Journalist

Bent [email protected]

Journalist

Brian [email protected]

Journalist

Finn [email protected]

Journalist

Jens Nø[email protected]

Journalist

Tina [email protected]

SaleNordre Strandvej 119 B1, Parterre

3150 HellebækDenmark

T: +45 7020 4155E: [email protected]

Sales- and Development Director

Jakob le FevreM: +45 6160 6062

[email protected]

Account Manager

Martin F. StrubeT: +45 6021 3014

[email protected]

Office Manager

Birgitte Holten HansenT: +45 7020 4155

[email protected]

FiskerBladet

Kasper KristensenT: +45 7610 1144

[email protected]

AdministrationNordre Strandvej 119 B1, Parterre

3150 HellebækDenmark

T: +45 7020 [email protected]

CEO

René WittendorffM: +45 2889 4955

[email protected]

PA Lone Wulff

[email protected]

DTP

Michael [email protected]

Translation

Simon ConnellJakob SchluckebierJonas Schluckebier

Proofreading

Birthe M. Christensen

Technical support

Henrik Hansen

Contact

media kit mgmd 2016 uk

Documents