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Twitter for BusinessHow can microblogging help me?
A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network.
Old media is a lecture – social media is a conversation.
What is Social Media?
What is Twitter?
Blog or Website Microblogging
Do you use?◦ Facebook◦ Linked In◦ Plaxo◦ Buzz◦ Yahoo◦ Myspace
You Already Microblog
Ambient Intimacy◦ Where updates◦ What updates◦ When updates
Broadcasting◦ Sharing◦ Non-personal
Real-Time Search◦ Time sensitive◦ Bi-directional
What can I use Twitter for?
By keyword By hashtag (#jobs) By location Use Advanced Search Contribute to
the database
Real-time Search
Build stronger relationships Attending a conference?
◦ Which session are you in◦ Did you ask a question
Away on Vacation?◦ When are you leaving◦ Have you returned
Great meeting?◦ Repeat a common client
question and link to answer
Ambient Intimacy
Broadcasting
What to broadcast? Why broadcast?
Available Jobs Interesting website Instructional video Important blog Milestones Local eyewitness news Anything of note that
is interesting to your followers
Sharing provides value to your audience
Demonstrates domain expertise
Creates recency in the mind of your followers
1. Job postings2. Companies hiring3. Graduating classes4. Statistics5. Seminars / Conferences6. Promotions7. Eyewitness News / Traffic/Weather8. Questions / Answers9. Tips / Advice10. Links of interest
10 Themes Anyone Can Use
1. Real-time Search◦ Look for things of interest to you
2. Become a Follower◦ Follow 10 people you find interesting
3. Build a following◦ Have something to say◦ Appeal to a target audience
4. Develop your “voice”◦ funny, direct, easy going, stressed out,
laid back, insider, go to person
Where to Start?
Follow people that follow your competitors
Follow reporters from your industry Follow your contacts Focus on Connectors & Mavens Retweet people you want as followers Tweet using industry hashtags Thank retweets
Lead, follow our get out of the way
Link to content instead of creating it
Link to your followers content◦ Blogs◦ Tweets◦ Flickr◦ Slideshare
Links Are Currency Link to interesting
or novel content◦ Pictures◦ Videos◦ Stats
Link to people that have followers
Tweet as often as practical Tweet the same thing more than once Pace yourself, schedule tweets
Don’t be a bore
Engage Enlighten Educate
Developing Your Voice
Pictures Directories Schedule (socialoomph) Profiles Integrations
Extending Twitter
Yfrog tweetPhoto Twitpic Flickr
Pictures & Video
Twellow Justtweetit twitdir Wefollow
Directories
Schedule tweets Vet followers Keyword Alerts
A goofy name but a handy service
Link in your twitter profile to corporate site used elsewhere, creates backlinks
Include a link from your other social media profiles to your twitter account
Profile Advantages
Facebook Linkedin Plaxo Yahoo Buzz
Write Once, Publish Many