Download - The Imperative of Digital Publishing
G O I N G G L O B A L T H R O U G H D I G I T A L P U B L I S H I N G !
THE IMPERATIVE OF DIGITAL PUBLISHING
Truffle, Glitter, Macchiato, Puti, Mojo, Meiji, Bonnie, Hershey
Ariel Lim Ookbee Philippines, Inc. @aylim14_
HELLO!
AGENDA
1 Definitions
2 Global Statistics
3 Local Statistics
{ } 1 Definitions Start on the same page
Digital Publishing
DAILY ROUTINE
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{ } 2 Global Statistics Growth and Challenges
PRINT REVENUES DOWN 17.95%; DIGITAL UP 1049.65%.
“ “ Source: World Magazine Trend 2014 - 2015
Source: http://chellmabell.tumblr.com
The Evolution of Mobile Phones
Source: Digital Publishing in the New Millennium
{ } 3 Philippine Statistics Insights and Trends
95% of purchases come from credit card users. “
“ Source: Internal Data
Source: Internal Data
The Evolution of Mobile Phones
iOS Users Are the Paying Users
CASE STUDY More is more.
Do it right.
THANK YOU