fitc digital publishing
DESCRIPTION
Presented live at FITC Amsterdam 2014 on Feb 24-25, 2014 More details can be found at www.FITC.ca The Digital Publishing Opportunity for Creative Agencies with Michaël Chaize When creatives hear “digital publishing”, they think “press & magazines”. Indeed, all major magazines are using digital publishing technologies to distribute their magazines on tablet devices. Today, creative agencies use these technologies to create engaging and expressive applications for their customers. During this presentation you will learn how designers and agencies can create applications on iPad devices for their customers using the Adobe Digital Publishing Suite. The ROI is impressive and the user experience very rich; it’s a fantastic new service that agencies can add to their existing portfolio of services.TRANSCRIPT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Digital Publishing Opportunity for Creative AgenciesMichaël Chaize | Adobe Creative Cloud Evangelist
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Michaël Chaize CreativeDroplets.com
@mchaize
Appliness Digital Magazine for Web Developers
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Appliness (available on the AppStore & Google Play)
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital Publication ? (iBook, ePub, DPS)
Adobe DPS ?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AGENDA
WHY DIGITAL PUBLISHING
DPS FOR MAGAZINES
NEW BUSINESS OPPORTUNITIES
DEMONSTRATION
NEW FEATURES AND INSPIRATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!
“Traditional” Designer
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Paper - Solids - Text - Images
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!
“Interactive” Designer
- Hyperlinks / Buttons - Slideshow - Image Sequence - Audio & Video - Panorama - Pan & Zoom - Web content
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Magazines
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
80% Top Grossing iOS Newsstand Apps
are on DPS
80% DPS
20% other
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!
Only for magazines ?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Enter Renault’s world at www.renault.tv)
RENAULT
CAPTUR
DRIVE THE CHANGE
LIVE THE LIFE YOU WANT TO LIVE
Consumer Goods
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Financial Services
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
B:B
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Brand Affinity
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EDUCATION
EDUCATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DEMO
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe DPS New features
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Customized Experiences
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Restricted Distribution
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Push Notifications
Segmented text notifications (v29)
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Amazon Kindle Fire HD
iPad (all generations)
iPhone & iPod Touch AndroidBrowser
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3% Android
97% iOS
DPS Downloads by Platform
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DPS on iOS7
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
iOS 7 Airdrop in DPS
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Welcome Screen for iOSv29
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Camera API
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DPS on Android Phones & Tablets
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EXPERIENCE MANAGER
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WORDPRESS DRUPAL
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Extend with HTML5
Andrew Trice
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
dpsgallery.adobe.com
INSPIRATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BUSINESS OPPORTUNITIESRICH MEDIA EXPERIENCE
R.O.I - DPS vs NATIVE
B2B, B2C, B2E
DESIGN DRIVEN PROJECT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Enter Renault’s world at www.renault.tv)
RENAULT
CAPTUR
DRIVE THE CHANGE
LIVE THE LIFE YOU WANT TO LIVE
THANK YOU
Michaël CHAIZE [email protected]
