the imperative of digital publishing
TRANSCRIPT
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G O I N G G L O B A L T H R O U G H D I G I T A L P U B L I S H I N G !
THE IMPERATIVE OF DIGITAL PUBLISHING
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Truffle, Glitter, Macchiato, Puti, Mojo, Meiji, Bonnie, Hershey
Ariel Lim Ookbee Philippines, Inc. @aylim14_
HELLO!
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AGENDA
1 Definitions
2 Global Statistics
3 Local Statistics
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{ } 1 Definitions Start on the same page
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Digital Publishing
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DAILY ROUTINE
my
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{ } 2 Global Statistics Growth and Challenges
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PRINT REVENUES DOWN 17.95%; DIGITAL UP 1049.65%.
“ “ Source: World Magazine Trend 2014 - 2015
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Source: http://chellmabell.tumblr.com
The Evolution of Mobile Phones
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Source: Digital Publishing in the New Millennium
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{ } 3 Philippine Statistics Insights and Trends
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95% of purchases come from credit card users. “
“ Source: Internal Data
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Source: Internal Data
The Evolution of Mobile Phones
iOS Users Are the Paying Users
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CASE STUDY More is more.
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Do it right.
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THANK YOU