The 5 R’s of Instagram Marketing

TAMIRA S. HAMILTON

INTERNET MARKETER

WWW.TAMIRAHAMILTON.COM

u  150 Million Users upload 55 million photos to Instagram each day

u  What do they post:

u  EVERYTHING

u  Why do they post:

u  Share their lives

u  Build Connections

How Much is a Picture Worth

Who is Posting

u  Ages 18-29

u  Slightly more Females than Males

u  Some College and College Graduates

u  Incomes of $75K or higher say they are most likely to use app

u  Used daily and often several times a day

u  More original content than curated

Why Instagram Marketing

u  It is a unique and visual way to

u Storytell

u Build Connections

u Artistic Content Creation that can be shared across other Social Media

5 Rs of Instagram Marketing

u Relevant u Respect u Resonance u Relationships u Reputation

Relevant

u  “Native” according to Gary V

u Retro

u Artsy

u Personal vs Commercial

u Authentically You

u Back of the house/behind the scenes

Respect

u  Keep it classy, Always u  Leave a positive digital

footprint

u  Classy does not equal

u Stacks of money

u Lying about lifestyle

u Promoting yourself other other’s pages

u Having fights on posts

Resonance

u  Emotional Appeal

u  Visually Stunning

u  Use filters

u  #NoFilter is #1 but not most effective

u  Leverage Pop Culture

u  Gamification

u  #Hashtag

u  Positive

u  Comical

Relationships

u  Ripe for relationship building

u Search Hashtags

u Comment and like others photos

u Great content = followers

u Insanely passionate

Relationships

u  Instagram shares to

u Facebook

u Twitter

u Tumblr

u Foursquare

Reputation = Social Proof

Reputation

u Intangible and most Valuable Asset

u Guard it with your LIFE

Thank You

u First 10 responses u Audit

u 30 minute Personal Coaching Session

u www.tamirahamilton.com