the 5 r's to instagram marketing

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The 5 R’s of Instagram Marketing TAMIRA S. HAMILTON INTERNET MARKETER WWW.TAMIRAHAMILTON.COM

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http://youtu.be/2IRu-lN_6Os for the video presentation Learn the basic 5 R's Strategy to Instagram Marketing for businesses. To view the presentation, including nuggets of info not on the slides. For more social media and marketing training visit www.HangOutWithTamira.com. Exclusive offer!

TRANSCRIPT

Page 1: The 5 R's To Instagram Marketing

The 5 R’s of Instagram Marketing

TAMIRA S. HAMILTON

INTERNET MARKETER

WWW.TAMIRAHAMILTON.COM

Page 2: The 5 R's To Instagram Marketing

u  150 Million Users upload 55 million photos to Instagram each day

u  What do they post:

u  EVERYTHING

u  Why do they post:

u  Share their lives

u  Build Connections

How Much is a Picture Worth

Page 3: The 5 R's To Instagram Marketing

Who is Posting

u  Ages 18-29

u  Slightly more Females than Males

u  Some College and College Graduates

u  Incomes of $75K or higher say they are most likely to use app

u  Used daily and often several times a day

u  More original content than curated

Page 4: The 5 R's To Instagram Marketing

Why Instagram Marketing

u  It is a unique and visual way to

u Storytell

u Build Connections

u Artistic Content Creation that can be shared across other Social Media

Page 5: The 5 R's To Instagram Marketing

5 Rs of Instagram Marketing

u Relevant u Respect u Resonance u Relationships u Reputation

Page 6: The 5 R's To Instagram Marketing

Relevant

u  “Native” according to Gary V

u Retro

u Artsy

u Personal vs Commercial

u Authentically You

u Back of the house/behind the scenes

Page 7: The 5 R's To Instagram Marketing

Respect

u  Keep it classy, Always u  Leave a positive digital

footprint

u  Classy does not equal

u Stacks of money

u Lying about lifestyle

u Promoting yourself other other’s pages

u Having fights on posts

Page 8: The 5 R's To Instagram Marketing

Resonance

u  Emotional Appeal

u  Visually Stunning

u  Use filters

u  #NoFilter is #1 but not most effective

u  Leverage Pop Culture

u  Gamification

u  #Hashtag

u  Positive

u  Comical

Page 9: The 5 R's To Instagram Marketing

Relationships

u  Ripe for relationship building

u Search Hashtags

u Comment and like others photos

u Great content = followers

u Insanely passionate

Page 10: The 5 R's To Instagram Marketing

Relationships

u  Instagram shares to

u Facebook

u Twitter

u Tumblr

u Foursquare

Page 11: The 5 R's To Instagram Marketing

Reputation = Social Proof

Page 12: The 5 R's To Instagram Marketing

Reputation

u Intangible and most Valuable Asset

u Guard it with your LIFE

Page 13: The 5 R's To Instagram Marketing

Thank You

u First 10 responses u Audit

u 30 minute Personal Coaching Session

u www.tamirahamilton.com