Technology Disruption Brings New VAS Opportunities
Nitin Tomar
Product Line Manager
2 Radisys Corporation Confidential
Evolved Packet Core Policy Control Radio Access Network IMS
Application
Server Media
Resource
Function
IP
Multimedia
Subsystem
Internet
Policy &
Charging
Routing
Function
Policy &
Charging
Enforcement
Function
Mobility
Management
Entity
LTE Security
Gateway
Serving
Gateway
Packet
Gateway
eNodeB
User
Equipment
Macro Small Cells
60+ Customer Wins
Audio Video Conf
~65% Market Share
10G 40G ATCA
~40% ATCA Market Share
Dumb Smart Pipes
Traffic Management
End-to-End LTE Infrastructure From Radio Access to Media Processing
Home eNodeB
User
Equipment
3 Radisys Corporation Confidential
Media Server Product Flavors
• Turnkey entry-level
system for smaller
carriers and
enterprise
• Suitable for
lab/development
environments
• Scalable up to
22,800 ports
• Fault-tolerant
• NEBS compliant
MPX-12000
• New next generation MRF
• Optimized for:
• Video conferencing
• Mobile Video
• LTE, VoLTE
• Transcoding
• Fault-tolerant
• NEBS compliant
• Massively scalable
Software MRF
CMS-3000
• Scalable Linux-based MRF for
carrier and enterprise on COTS
hardware:
• Radisys ATCA
• Dell PowerEdge R610, R620
• IBM BladeCenter HS-21, HS-22
• HP ProLiant BL460c
CMS-9000
All Products share common:
• Media Processing Features
• Control Interface Options
• Management Capabilities
Current products
4 Radisys Corporation Confidential
Product
World’s Leading Protocol Software for Processing of Wireless & Wireline Signaling
Unmatched Architecture Flexibility
Patented Technology
All Top 10 TEMs use Trillium
Applications
LTE (Long Term Evolution)
3G Wireless
Femtocell/ Small cell
IP Multimedia Subsystem (IMS)
Voice over IP (VoIP)
World Acclaimed Trillium Software
4
5 Radisys Corporation Confidential
Data Remains The Growth Engine
Capacity Mind The Gap
Text
Traffic Doubling every 12 months
Video = Operators’ Albatross
Increase ARPU
Lower Cost per Bit
Source: Cisco VNI Source: Heavy Reading
Revenues
Traffic
Revenues &
Traffic Gap
Widening
Revenue vs. Traffic Growth
Voice Era
Data Era
Data Growth is Global
6 Radisys Corporation Confidential
Monetization Conundrum
Increase Revenue
High ARPU
Increased Cost
Lost Revenue
Backhaul
Coverage
Churn
New VAS
Bundling
New Devices
OTT mVoIP
WiFi
Data Cap
App Store
7 Radisys Corporation Confidential
Top 5 Technology Disruptions Beyond Devices
8 Radisys Corporation Confidential
LTE Status
GSA confirms LTE is the fastest
developing mobile technology
LTE Subscribers are growing:
• 17M already on LTE (source GSA)
• 50M LTE connections (source Informa)
India will become 2nd largest Mobile
Broadband Market in next 4 years
• LTE services already launched
• Growing momentum in ecosystem
Asia and US leading the VoLTE charge
• SK Telecom, LG U+, Verizon, MetroPCS
• LTE VoLTE devices available this year.
327 operators investing in LTE in 99 countries
267 operator commitments in 86 countries
60 pre-commitment trials 13 more countries
80 commercial networks in 38 countries
76% of mobile operators expect to see VoLTE
deployed within 3 yrs
86% support VoLTE
54% expect a positive impact of VoLTE on TCO
& performance
50% expect VoLTE to improve revenues & user
experience
Beyond Messaging & Internet, mobile operators are becoming “invisible service enabler” (source Informa)
9 Radisys Corporation Confidential
1. LTE Enhanced MBMS; Enhanced SMLC
UE eNode B MME
E-SMLC
LTE-Uu S1
SLs
SLP
SUPL bearer
Proprietary
interface
possible
SET
LPPLP
Pa
MBMS CP
MBMS UP
PDN Gateway
Contents Provider
eNB eNB
M1
SGmb
MCE F4 F2
MBMS MBMS
BMSC PDN Gateway
Contents Provider
eNB eNB
M1
M2
M3
SGmb SG-imb
MCE
MME Sm MBMS CP
MBMS UP
BMSC PDN Gateway
Contents Provider
eNB eNB
M1 M3
SGmb
MBMS MBMS
PDN Gateway
Contents Provider
eNB eNB
M1
SGmb
MCE MCE
MME Sm
SG-imb
Mobile TV using LTE infrastructure
Mass distribution of live sports events
Cost Effective multicast
Precise Positioning based services
Enhanced location finding
Geography specific targeted ads
VAS Opportunities
MBMS GW
Enhanced
SMLC
10 Radisys Corporation Confidential
1. LTE : MRF MRF in 3GPP IMS Architecture
Mr Mr’/Cr
Application Layer
Control Layer
Bearer/
Media
Plane
Access
Layer
Mb Mb
Mp
S-CSCF HSS
S-CSCF RACS PDF
PCRF
AS
MRFC
MRFP
MGCF/ SGF IBCF
2G Wireless 3G Wireless Cable DSL WLAN PSTN 4G/LTE
Internet IBGF
SGSN/ MGW
MRF
GGSN/ BAS/ A-BGF
BSC RNC CMTS DSLAM WAG eNodeB
SGW
PGW IMS-GW
Mp
AS MRF
•V oLTE Supp Services
• Media Resource for all
IMS Applications
• LTE and non-LTE
Access
Multimedia Conferencing
Multimedia Transcoding
Multimedia Content Streaming
MRBT / CRBT
Content advertisements
Voice Quality Enhancement
VAS Opportunities
11 Radisys Corporation Confidential
Video Conferencing Today
1. LTE + IMS Video Conferencing Tomorrow’s Value Added Service
Extend Video Conferencing Beyond conference rooms
Mobile work force, remote executives
Operators’ Opportunity Beyond a bit pipe
ARPU generator
Video Conferencing Tomorrow
VAS Opportunities
LTE+IMS
12 Radisys Corporation Confidential
2. Small Cells & Gateways Femto, Metro, Micro, Pico cells
eNodeB
eNodeB
eNodeB
MME / Serving GW
X2
S1 S1
E-UTRAN Architecture
MME / Serving GW
HeNodeB
HeNodeB HeNodeB
HeNB Gateway
LTE Smallcell
•Intelligent Device
•Operator controlled
LTE Smallcell GW
•Intelligent Edge
•Aggregation Point
Location based services
Context aware services
Content Caching
Analytics
VAS Opportunities
13 Radisys Corporation Confidential
3. Offload WiFi & Core Network Offloading
RNC SGSN GGSN
Internet
Offloaded data traffic to PDN
Node B
Iub Iu
Iu
Gi
Gi
HNB-GW Femto / Small cell
UE
Iuh
VAS Opportunities
• Application specific offload
• Premium Services with Tiered pricing
• QoS & Analytics
• Context Aware Policy
WiFi Access
Iu
Traffic Offload
Smart Offloading •Application specific offload
•Reduce OPEX / CAPEX
•Minimize traffic to CN
WiFi access
Macro access
Femto access
14 Radisys Corporation Confidential
4. Machine to Machine 50 Billion Connected Devices by 2020
GPRS Core
LTE EPC
PGW
SGW
MME
SGSN
HSS
PCRF
NodeB/RNC
BTS/BSC
PCEF
Application Server
SMSC
GGSN
CGF
eNodeB
Policy Network
Charging &
Device
Registration
M2M Applications
Policy
Applications
Messaging, Charging
VAS Opportunities
• Consolidated Billing
• Device bandwidth usage billing
• Post-analytics of data
• Policy enforcement
• Performance Management
• Network Planning
HeNodeB
15 Radisys Corporation Confidential
5. Cloud (Media Processing as a Service)
Compute, I/O, Storage,
Load Balance,
Redundancy
Tuned for Realtime
Realtime Communications
Services APIs
(Create and Deploy
Communications Apps)
Complete Communications
Applications Hosted in
Cloud (eg. Multimedia
Conferencing)
Media Processing in
Cloud Layers
(IaaS, PaaS, SaaS)
16 Radisys Corporation Confidential
IP Media Server
(MRF)
5. Cloud Cloud Media Processing for Peak Capacity
Service
Provider
Application
Server (AS)
Cloud Media
Services Provider
(IaaS)
Virtualized
Media
Resources
2G Cellular
LTE Smartphone with App
Laptop with
VoIP Client
PSTN Phone
Consistent end-user
experience
• Same service quality,
features, and performance
24/7
IaaS media processing
during peak traffic • Release resources when back to
normal
• Benefit - Minimizes service
provider expense profile
Normal Traffic Configuration
• New business models
• Rent Media Processing Capacity
• Multimedia, RBT, Conf in Cloud
• RCS-e opportunities
• Innovation in Apps by developers
• Pay per use
VAS Opportunities
17 Radisys Corporation Confidential
Conclusion Disruption brings new opportunities
Unmatched Products & Expertise
Embedded Wireless Infrastructure Solutions
New Business Models
• Rent Media Resource
• One bill for all devices
Tiered SLAs
• Application aware
• On demand bandwidth upgrade
Innovative Applications
• Location and Context Aware Applications
• Connected homes
Media Server / MRF