technology disruption brings new vas opportunities

Technology Disruption Brings New VAS Opportunities

Nitin Tomar

Product Line Manager

2 Radisys Corporation Confidential

Evolved Packet Core Policy Control Radio Access Network IMS

Application

Server Media

Resource

Function

IP

Multimedia

Subsystem

Internet

Policy &

Charging

Routing

Function

Policy &

Charging

Enforcement

Function

Mobility

Management

Entity

LTE Security

Gateway

Serving

Gateway

Packet

Gateway

eNodeB

User

Equipment

Macro Small Cells

60+ Customer Wins

Audio Video Conf

~65% Market Share

10G 40G ATCA

~40% ATCA Market Share

Dumb Smart Pipes

Traffic Management

End-to-End LTE Infrastructure From Radio Access to Media Processing

Home eNodeB

User

Equipment


Media Server Product Flavors

• Turnkey entry-level

system for smaller

carriers and

enterprise

• Suitable for

lab/development

environments

• Scalable up to

22,800 ports

• Fault-tolerant

• NEBS compliant

MPX-12000

• New next generation MRF

• Optimized for:

• Video conferencing

• Mobile Video

• LTE, VoLTE

• Transcoding

• Fault-tolerant

• NEBS compliant

• Massively scalable

Software MRF

CMS-3000

• Scalable Linux-based MRF for

carrier and enterprise on COTS

hardware:

• Radisys ATCA

• Dell PowerEdge R610, R620

• IBM BladeCenter HS-21, HS-22

• HP ProLiant BL460c

CMS-9000

All Products share common:

• Media Processing Features

• Control Interface Options

• Management Capabilities

Current products


Product

World’s Leading Protocol Software for Processing of Wireless & Wireline Signaling

Unmatched Architecture Flexibility

Patented Technology

All Top 10 TEMs use Trillium

Applications

LTE (Long Term Evolution)

3G Wireless

Femtocell/ Small cell

IP Multimedia Subsystem (IMS)

Voice over IP (VoIP)

World Acclaimed Trillium Software

4

http://www.netlogicmicro.com/index.htm

http://radisysbrandguide.findsubstance.com/downloads/Trillium_Mark_Master.zip


Data Remains The Growth Engine

Capacity Mind The Gap

Text

Traffic Doubling every 12 months

Video = Operators’ Albatross

Increase ARPU

Lower Cost per Bit

Source: Cisco VNI Source: Heavy Reading

Revenues

Traffic

Revenues &

Traffic Gap

Widening

Revenue vs. Traffic Growth

Voice Era

Data Era

Data Growth is Global


Monetization Conundrum

Increase Revenue

High ARPU

Increased Cost

Lost Revenue

Backhaul

Coverage

Churn

New VAS

Bundling

New Devices

OTT mVoIP

WiFi

Data Cap

App Store


Top 5 Technology Disruptions Beyond Devices


LTE Status

GSA confirms LTE is the fastest

developing mobile technology

LTE Subscribers are growing:

• 17M already on LTE (source GSA)

• 50M LTE connections (source Informa)

India will become 2nd largest Mobile

Broadband Market in next 4 years

• LTE services already launched

• Growing momentum in ecosystem

Asia and US leading the VoLTE charge

• SK Telecom, LG U+, Verizon, MetroPCS

• LTE VoLTE devices available this year.

327 operators investing in LTE in 99 countries

267 operator commitments in 86 countries

60 pre-commitment trials 13 more countries

80 commercial networks in 38 countries

76% of mobile operators expect to see VoLTE

deployed within 3 yrs

86% support VoLTE

54% expect a positive impact of VoLTE on TCO

& performance

50% expect VoLTE to improve revenues & user

experience

Beyond Messaging & Internet, mobile operators are becoming “invisible service enabler” (source Informa)


1. LTE Enhanced MBMS; Enhanced SMLC

UE eNode B MME

E-SMLC

LTE-Uu S1

SLs

SLP

SUPL bearer

Proprietary

interface

possible

SET

LPPLP

Pa

MBMS CP

MBMS UP

PDN Gateway

Contents Provider

eNB eNB

M1

SGmb

MCE F4 F2

MBMS MBMS

BMSC PDN Gateway

Contents Provider

eNB eNB

M1

M2

M3

SGmb SG-imb

MCE

MME Sm MBMS CP

MBMS UP

BMSC PDN Gateway

Contents Provider

eNB eNB

M1 M3

SGmb

MBMS MBMS

PDN Gateway

Contents Provider

eNB eNB

M1

SGmb

MCE MCE

MME Sm

SG-imb

Mobile TV using LTE infrastructure

Mass distribution of live sports events

Cost Effective multicast

Precise Positioning based services

Enhanced location finding

Geography specific targeted ads

VAS Opportunities

MBMS GW

Enhanced

SMLC


1. LTE : MRF MRF in 3GPP IMS Architecture

Mr Mr’/Cr

Application Layer

Control Layer

Bearer/

Media

Plane

Access

Layer

Mb Mb

Mp

S-CSCF HSS

S-CSCF RACS PDF

PCRF

AS

MRFC

MRFP

MGCF/ SGF IBCF

2G Wireless 3G Wireless Cable DSL WLAN PSTN 4G/LTE

Internet IBGF

SGSN/ MGW

MRF

GGSN/ BAS/ A-BGF

BSC RNC CMTS DSLAM WAG eNodeB

SGW

PGW IMS-GW

Mp

AS MRF

•V oLTE Supp Services

• Media Resource for all

IMS Applications

• LTE and non-LTE

Access

Multimedia Conferencing

Multimedia Transcoding

Multimedia Content Streaming

MRBT / CRBT

Content advertisements

Voice Quality Enhancement

VAS Opportunities


Video Conferencing Today

1. LTE + IMS Video Conferencing Tomorrow’s Value Added Service

Extend Video Conferencing Beyond conference rooms

Mobile work force, remote executives

Operators’ Opportunity Beyond a bit pipe

ARPU generator

Video Conferencing Tomorrow

VAS Opportunities

LTE+IMS


2. Small Cells & Gateways Femto, Metro, Micro, Pico cells

eNodeB

eNodeB

eNodeB

MME / Serving GW

X2

S1 S1

E-UTRAN Architecture

MME / Serving GW

HeNodeB

HeNodeB HeNodeB

HeNB Gateway

LTE Smallcell

•Intelligent Device

•Operator controlled

LTE Smallcell GW

•Intelligent Edge

•Aggregation Point

Location based services

Context aware services

Content Caching

Analytics

VAS Opportunities


3. Offload WiFi & Core Network Offloading

RNC SGSN GGSN

Internet

Offloaded data traffic to PDN

Node B

Iub Iu

Iu

Gi

Gi

HNB-GW Femto / Small cell

UE

Iuh

VAS Opportunities

• Application specific offload

• Premium Services with Tiered pricing

• QoS & Analytics

• Context Aware Policy

WiFi Access

Iu

Traffic Offload

Smart Offloading •Application specific offload

•Reduce OPEX / CAPEX

•Minimize traffic to CN

WiFi access

Macro access

Femto access


4. Machine to Machine 50 Billion Connected Devices by 2020

GPRS Core

LTE EPC

PGW

SGW

MME

SGSN

HSS

PCRF

NodeB/RNC

BTS/BSC

PCEF

Application Server

SMSC

GGSN

CGF

eNodeB

Policy Network

Charging &

Device

Registration

M2M Applications

Policy

Applications

Messaging, Charging

VAS Opportunities

• Consolidated Billing

• Device bandwidth usage billing

• Post-analytics of data

• Policy enforcement

• Performance Management

• Network Planning

HeNodeB


5. Cloud (Media Processing as a Service)

Compute, I/O, Storage,

Load Balance,

Redundancy

Tuned for Realtime

Realtime Communications

Services APIs

(Create and Deploy

Communications Apps)

Complete Communications

Applications Hosted in

Cloud (eg. Multimedia

Conferencing)

Media Processing in

Cloud Layers

(IaaS, PaaS, SaaS)


IP Media Server

(MRF)

5. Cloud Cloud Media Processing for Peak Capacity

Service

Provider

Application

Server (AS)

Cloud Media

Services Provider

(IaaS)

Virtualized

Media

Resources

2G Cellular

LTE Smartphone with App

Laptop with

VoIP Client

PSTN Phone

Consistent end-user

experience

• Same service quality,

features, and performance

24/7

IaaS media processing

during peak traffic • Release resources when back to

normal

• Benefit - Minimizes service

provider expense profile

Normal Traffic Configuration

• New business models

• Rent Media Processing Capacity

• Multimedia, RBT, Conf in Cloud

• RCS-e opportunities

• Innovation in Apps by developers

• Pay per use

VAS Opportunities


Conclusion Disruption brings new opportunities

Unmatched Products & Expertise

Embedded Wireless Infrastructure Solutions

New Business Models

• Rent Media Resource

• One bill for all devices

Tiered SLAs

• Application aware

• On demand bandwidth upgrade

Innovative Applications

• Location and Context Aware Applications

• Connected homes

Media Server / MRF

http://radisysbrandguide.findsubstance.com/downloads/Trillium_Mark_Master.zip

technology disruption brings new vas opportunities

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