Download - Sxsw preliminary slide deck
‘
Arts & Culture: A Sector’s Success Against the Odds
SXSW Digital Interactive Proposal
SXSW Digital Interactive Content
Arts & Culture Sector
Technology
Mission Centric
FacilitiesCustomer / Donor
Management
HR/Personnel The Art
Technology Uses
Mission Centered Spending
Arts-focused skill sets
Tech growth &
adaptation
Shifting audience lifestyles
Industry Opportunities Sampling
• Google Glass (Smithsonian)
• Interactive Experience (Cleveland Museum of Art: Gallery One)
• Advanced CRM systems (Salesforce1)
• Shifts in distribution models (Met in HD)
• Fractured Atlas
• Jacob’s Pillow Dance Festival
• Signature Theatre NYC
Industry Creativity outside the 1% CASE: Signature Theatre
Industry Creativity outside the 1% CASE: Virtual Pillow
Industry Creativity outside the 1% CASE: Fractured Atlas, Artful.ly
Who we are: www.amt-lab.org
• Arts Management & Technology Laboratory
• MISSION
• The Arts Management and Technology Laboratory (AMTLab) serves as an exchange, a catalyst for innovative ideas and a conduit for knowledge circulating at the intersection of arts, management and technology.
• Impact: AMTLab provides current and future arts managers, technologists, and researchers with existing best practices and emerging technologies that allow for a direct impact on their work and their organization. Through online and off-line engagement, AMTLab is a resource that leads to innovative, effective and efficient integration of technology in the cultural and creative enterprises.
• Values
• Knowledge | Dialogue | Innovation | Rigor | Creativity
• Open mindedness | Curiosity | Relevancy | Practicality
Blog readership and engagement
3739
14
18
0
5
10
15
20
25
30
35
40
45
Semester 1 Semester 2
AMTLab Publishing, 2013-2014
Posts Published Weeks Published
• Total Posts: 76• Average Posts/Week: 2.4• Publication Rate: 90%
Blog readership and engagement
9%
36%
11%4%
15%
15%
10%
AMTLab Content, 2013-2014
White Papers
Research Updates
Case Studies
News Summaries
Product Reviews
Dialogues
Guests Posts
• White Paper Research:o Publication serieso Research updates
• Dialogues:o Podcastso “What’s On Your Phone?”
• Product Reviews:o Social media monitoringo Project management
Research Scopes 2013-2014
• Data-Driven Decisionso Online analytics & ballet marketing
o Spatial data analysis & public art projects
• Technology for Offline Participationo Opera simulcasts
o Accessibility & assistive technologies
o Crowdsourced exhibitions
• Online Audienceso Streaming & symphony orchestras
o Digital exhibitions
o MOOCs & arts education
• CRM Systems & Cloud-Based Solutionso Boards & governance
o Nano-nonprofits
Research Scopes 2014-2015
Reader Poll 2014
• What technology problems do you face in your arts organization?
– Insufficient funding (67%)
– Not enough IT support staff (55%)
• What management problems do you need technology to solve in your arts organization?
– Analytics (64%)
– Communication (internal) (64%)
– Fundraising (55%)
• What research would you like to see on social media?
– Analysis tools (76%)
Preliminary Research Scopes 2014-2015
• Fundraising in the Digital Age
o When is crowd funding appropriate and what should organizations expect?
o How and where can arts organizations get $ for tech capacity building?
• Undergraduate Education & Arts Management
o How are we preparing artists to face the field?
o What industry wide issues are symptoms of poor preparation?
o Possibility for case study or partnership with CFA
• Technology on a Budget – Blogging Track
o Investigation of SaaS solutions which can empower organizations and save costs.
o Where can collaborative workspaces serve the arts? Options and practices.
• Effective Uses of Social Media
o What does effective use of social media look like for arts organizations?
o How does an organization determine which platforms to use, and how is it staffed?