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Arts & Culture: A Sector’s Success Against the Odds

SXSW Digital Interactive Proposal

SXSW Digital Interactive Content

Arts & Culture Sector

Technology

Mission Centric

FacilitiesCustomer / Donor

Management

HR/Personnel The Art

Technology Uses

Mission Centered Spending

Arts-focused skill sets

Tech growth &

adaptation

Shifting audience lifestyles

Industry Opportunities Sampling

• Google Glass (Smithsonian)

• Interactive Experience (Cleveland Museum of Art: Gallery One)

• Advanced CRM systems (Salesforce1)

• Shifts in distribution models (Met in HD)

• Fractured Atlas

• Jacob’s Pillow Dance Festival

• Signature Theatre NYC

Industry Creativity outside the 1% CASE: Signature Theatre

Industry Creativity outside the 1% CASE: Virtual Pillow

Industry Creativity outside the 1% CASE: Fractured Atlas, Artful.ly

Who we are: www.amt-lab.org

• Arts Management & Technology Laboratory

• MISSION

• The Arts Management and Technology Laboratory (AMTLab) serves as an exchange, a catalyst for innovative ideas and a conduit for knowledge circulating at the intersection of arts, management and technology.

• Impact: AMTLab provides current and future arts managers, technologists, and researchers with existing best practices and emerging technologies that allow for a direct impact on their work and their organization. Through online and off-line engagement, AMTLab is a resource that leads to innovative, effective and efficient integration of technology in the cultural and creative enterprises.

• Values

• Knowledge | Dialogue | Innovation | Rigor | Creativity

• Open mindedness | Curiosity | Relevancy | Practicality

Blog readership and engagement

3739

14

18

0

5

10

15

20

25

30

35

40

45

Semester 1 Semester 2

AMTLab Publishing, 2013-2014

Posts Published Weeks Published

• Total Posts: 76• Average Posts/Week: 2.4• Publication Rate: 90%

Blog readership and engagement

9%

36%

11%4%

15%

15%

10%

AMTLab Content, 2013-2014

White Papers

Research Updates

Case Studies

News Summaries

Product Reviews

Dialogues

Guests Posts

• White Paper Research:o Publication serieso Research updates

• Dialogues:o Podcastso “What’s On Your Phone?”

• Product Reviews:o Social media monitoringo Project management

Research Scopes 2013-2014

• Data-Driven Decisionso Online analytics & ballet marketing

o Spatial data analysis & public art projects

• Technology for Offline Participationo Opera simulcasts

o Accessibility & assistive technologies

o Crowdsourced exhibitions

• Online Audienceso Streaming & symphony orchestras

o Digital exhibitions

o MOOCs & arts education

• CRM Systems & Cloud-Based Solutionso Boards & governance

o Nano-nonprofits

Research Scopes 2014-2015

Reader Poll 2014

• What technology problems do you face in your arts organization?

– Insufficient funding (67%)

– Not enough IT support staff (55%)

• What management problems do you need technology to solve in your arts organization?

– Analytics (64%)

– Communication (internal) (64%)

– Fundraising (55%)

• What research would you like to see on social media?

– Analysis tools (76%)

Preliminary Research Scopes 2014-2015

• Fundraising in the Digital Age

o When is crowd funding appropriate and what should organizations expect?

o How and where can arts organizations get $ for tech capacity building?

• Undergraduate Education & Arts Management

o How are we preparing artists to face the field?

o What industry wide issues are symptoms of poor preparation?

o Possibility for case study or partnership with CFA

• Technology on a Budget – Blogging Track

o Investigation of SaaS solutions which can empower organizations and save costs.

o Where can collaborative workspaces serve the arts? Options and practices.

• Effective Uses of Social Media

o What does effective use of social media look like for arts organizations?

o How does an organization determine which platforms to use, and how is it staffed?