Digital INSEEC
Sofie Sandell
Twitter @Soffi_Propp
Instagram @sofiesandell
Twitter @Soffi_Propp
Instagram @sofiesandell
Twitter @Soffi_Propp
Instagram @sofiesandell
Social Media strategy Dell
Always keeping social media open - never block it
Using social media to predict trends
The internal training academy - empowering people
Direct sales approach
Embrace new ideas and technology
Not serving Wall street expectations any longer
They learned how to listen to influencers and bloggers.
Using Klout to measure who
that was influential
New relationships :)
Twitter @Soffi_Propp
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Twitter @Soffi_Propp
Instagram @sofiesandell
Year study carried out
% of knowledge you need
to do your job that is
stored in your head
1986 75%
1997 15-20%
2004 8-10%
2014 ???
With 8% to 10% of knowledge being learned 10 years ago
in our work environment, how well-equipped is the knowledge worker
in your organisation to find the other 90 percent when needed?
Research Robert Kelley at Carnegie Mellon University
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From article: Minds on Fire: Open Education, the Long Tail, and Learning 2.0
by John Seely Brown and Richard P. Adle, in EDUCAUSE online
Text illustrations © 2008 Susan E. Haviland
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Your brand is:
• What you say about yourself
• What your employees say about you
• What your clients and partners say about you
• What third-party review sites say about you
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What you can influence
Your domain name online
The colours you use online in your branding
Domain names
.com
.co.uk
.es .fr .se .ir
.eu
.gov.uk
.org.uk
.org
.co
.info
.tv
.net
.info
.ceo
.best
.speaker
.me
.name
.expert
.guru
.works
.diamonds
.plumbing
.coffee
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Which brand owns: ahhh.com
http://www.ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.com/
http://www.ahhhhhhhhhhhhhhhhhhh.com/
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http://llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk/
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Colours as storytellers
Colours are great at helping us sharing a story online.
It gives away a story about our brand.
It’s nonverbal communication.
Universal language
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Connects customers with our brand’s personality
It’s a quick communicator
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Warning signal
Blood
Love
You will be noted
Wakes up feelings and emotions
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Harmony
Sky and sea
Uniforms
Corporate colour
Chilly effect
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Energy
Pay attention
Awake and happiness
Alertness
Warning sign if combined with red
Audience
Message
Channel
What you say about your brand
+
What others say about your brand
=
What people will see, and from there
form their opinion about your brand
Are you sending out the
right messages?
Who is your audience likely to be?
Who can you influence?
Who are you talking to?
Who are you talking to?
CREATORS
CRITICS
COLLECTORS
JOINERS
SPECTATORS
INACTIVE
Creators make social content go. They write blogs or upload video, music, or text.
Collectors organise content for themselves or others using RSS feeds, tags, and social bookmarking websites
Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit
wikis
Joiners connect in social networks like Facebook, Twitter, Google+ and Pinterest
Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews
Inactives neither create nor consume social content of any kind
Stakeholder mapping
What is a stakeholder?
A stakeholder is anybody who can affect or is affected by an
organisation, strategy or project.
Internal or external
Senior or junior levels
The people who will be affected by the change (if they don’t like it
they will influence)
'People or small groups with the power to respond to, negotiate with,
and change the strategic future of the organization'
(Eden and Ackermann 1998: 117).
Please connect online LinkedIn Sofie Sandell
Twitter @Soffi_Propp
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