Download - Start User Research Today: 3 Simple and Effective Methods

© Ming Lee 2014, rexperienced.com

Start User Research Today

ming AT rexperienced.com@rexperiencedCom

3 Simple and Effective Methods


Understand

Get feedback


1.Feedback by checklist

2.Feedback from people

3.Observing and interviewing


Checklists = Expert knowledge

Image: Greg Lam Pak Ng, Flickr


1. Feedback by checklist


Results

General issues 77%

Homepage 56%

Navigation 83%

Accessibility (inc. mobile) 64%

Layout 78%

Content 65%

Forms 88%

Search 77%

Help and Errors 81%

Overall 74%


You will need

Checklist

User interface to test

Reviewer

Time – 1-2 hours per reviewer


UX

Image: With Associates, Flickr


Benchmark competitors

Score over time


• Fast• Expert knowledge• Numbers

• Numbers• No live users


2. Feedback from people

© Ming Lee 2014, rexperienced.comImage: m01229, Flickr

2. Feedback from peopleCase: Video sharing


Script

• Introduction

• Warm-up questions

• User testing

• Closing questions

• Logical sequence – warm-up, avoiding bias


P Tech level

Job/area Auto start video ... Functionality 1-5 (worst-best)

1 2 Marketing Y ... 4.52 2 First level support N ... 3.53 1 HR assistant N ... 44 3 Line manager N ... 4.55 2 Financial controller Y with easy pause ... 3

Results

• User Interface is understood • Primary tasks can be completed• Improve terminology


You will need

• Something to test

• People to test it + reward

• Script

• Location

• Moderator

• Time – 0.5 days - 1 week for 5 participants


Going to the next level

• Iterate

• Usability lab

• Potential participants list

• Multiple locations


• People - feedback• Simulated situations

• People - logistics• Simulated situations


3. Observing and interviewing

Needs

Context

Priorities

Focus development efforts

Behavior


3. Observing and interviewingCase: improve reporting


Questions and answers

Open Closed

Generalisations Concrete events


You will need

• Focus area

• People to show and tell + reward

• Script

• On-site

• Moderator

• Note taker

• Audio recorder, Camera, Video (Optional)

• Time: 3 days - 2 weeks


• Real life• First-hand information• Build user trust

• People – logistics• Interviewing skills

required


Understand

Get feedback


General tips

• Start small

• Low-hanging fruit

• Get feedback before releasing

• Early and often

• Involve team and stakeholders


Thank you. Checklist and script templates at rexperienced.com (soon).

Ming Lee

ming AT rexperienced.com

www.rexperienced.comwww.linkedin.com/in/minglee

http://www.rexperienced.com/

http://www.rexperienced.com/

http://www.linkedin.com/in/minglee

Download - Start User Research Today: 3 Simple and Effective Methods

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