Transcript
Page 1: SMBs are making their mobile presence felt

THERE ARE MORE MOBILE PHONES THAN PEOPLE IN THE USA

NINE IN TEN SMARTPHONE USERS SEARCH FOR LOCAL INFO

SMBs ARE WAKING UP TO THE POWER OF SMARTPHONES

SIX IN TEN MOBILE PHONES ARE SMARTPHONES

Mobile phones (104 per 100 people)

People in US own smartphones Smartphone penetration

Search for local info Visited a store

Percentage of SMBs in USA that have a mobile compatible website

Dec 2012

Dec 2013

Made a purchase

327M

58%138.5M

Annual wireless data usage1.5T MB

94%

5.6%

23.4%

51% 30%

PRIMARY SOURCE: SMB DigitalScape by vSplash, a data collection and analysis engine that gauges the state

of digital media and commerce adoption and readiness of small and medium-sized businesses.

OTHER SOURCES:

Google

comScore

CTIA

4X GROWTH4X GROWTHIN SMB MOBILE ADOPTIONIN SMB MOBILE ADOPTION

SMB DigitalScape shows SMBs in USA are stepping uptheir mobile presence in response to the mobile demand.

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