smbs are making their mobile presence felt
TRANSCRIPT
THERE ARE MORE MOBILE PHONES THAN PEOPLE IN THE USA
NINE IN TEN SMARTPHONE USERS SEARCH FOR LOCAL INFO
SMBs ARE WAKING UP TO THE POWER OF SMARTPHONES
SIX IN TEN MOBILE PHONES ARE SMARTPHONES
Mobile phones (104 per 100 people)
People in US own smartphones Smartphone penetration
Search for local info Visited a store
Percentage of SMBs in USA that have a mobile compatible website
Dec 2012
Dec 2013
Made a purchase
327M
58%138.5M
Annual wireless data usage1.5T MB
94%
5.6%
23.4%
51% 30%
PRIMARY SOURCE: SMB DigitalScape by vSplash, a data collection and analysis engine that gauges the state
of digital media and commerce adoption and readiness of small and medium-sized businesses.
OTHER SOURCES:
comScore
CTIA
4X GROWTH4X GROWTHIN SMB MOBILE ADOPTIONIN SMB MOBILE ADOPTION
SMB DigitalScape shows SMBs in USA are stepping uptheir mobile presence in response to the mobile demand.