Download - Searchlove 2013 - Getting Unstuck
GET Unstuck
Po-Leese
No finish line…EVER
Serendipity
Overused
Started with a COP!
@wilreynolds
Frank Domizio@wilreynolds
Video Project in Philly
@wilreynolds
11 o’clock news
6 o’clock news
3 newspapers@wilreynolds
I didn’t get this idea
from@wilreynolds
@wilreynolds
@wilreynolds
Nope, none of these
Wasn’t about scraping
@wilreynolds
“71 ways to get links”
@wilreynolds
Wasn’t about Author Rank
@wilreynolds
Chat w/
@wilreynolds
anAutho
r
It was about a relationship
@wilreynolds
My best #RCS idea came from
coffee@wilreynolds
#Unstuck
@wilreynolds
@wilreynolds
2006 - Marketing Grads
@wilreynolds
2006 – Tech Grads
@wilreynolds
Did I drink too much?
@wilreynolds
2007 – 2011 Ass Kicking
The SEO of 2019?
@wilreynolds
@wilreynolds
My new post got 15
RTs!
Make that 16, you Killed it!
Got my pitch in!
Infographics, errr day!
G+ is taking over!
Just got 660 followers TY
guys!
I got fake Pinterest
acct’s
@wilreynolds
Table Scraps
@wilreynolds
@wilreynolds
Get better at storytelling
bit.ly/storymaking@traceyhalvorse
n@wilreynolds
@wilreynolds
Step 1
@wilreynolds
EXIT THE CIRCLE
If we wanna do #RCS
@wilreynolds
@wilreynolds
Re-train ourselves
@wilreynolds
TRANSFORM real marketers
@wilreynolds
“Not gonna make it”
@wilreynolds
Unfollow THE CIRCLE
@wilreynolds
Follow those who do it!
Do #RCS
@wilreynolds
Makes me THINK(More than analytics)
6 months ago35% pruning
@wilreynolds
You ever had an idea that
a client wouldn’t pay
for?@wilreynolds
@wilreynolds
Clients suck
Yeah solo Bosses = Idiots
THEY never get it do
they?
Yeah that’s why I’m
going solo.
My boss is just like that
Umm, maybe it wasn’t them?
Who’s gonna teach you to
pitch?@wilreynolds
To Breakthrough to a CMO?
@wilreynolds
To be creative?
@wilreynolds
@wilreynolds
Step 2 – New Ingredients
Changing the conference
game@wilreynolds
PR, Design Ad
Conferences@wilreynolds
@wilreynolds
To Speak?
How many SEO
conferences?@wilreynolds
How many SEO blogs subscribed
to?@wilreynolds
@wilreynolds
How LOW Can I go?
PRSAPhiladelphia Oct 26 – 29,
2013@wilreynolds
@wilreynoldsStep 3
@wilreynoldsFollow the leaders!
Pitch, Create, Promote #RCS
170 years!@wilreynolds
Volney Palmer 1843
@wilreynolds
James Walter ______ 1877
@wilreynolds
@wilreynolds
Footrace, will they learn IFTTT, Vlookups, Tech
@wilreynolds
before we learn Storytelling, Pitching, Journalism, Branding
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
$15 Million – 120 seconds
Follow the agency
+ people behind those campaigns@wilreynolds
Get you#unstuck
@wilreynolds
@wilreynolds
Ex-Samples?
How have I been doing
it?@wilreynolds
Client in Mobile Gaming
@wilreynolds
@wilreynolds
@wilreynolds
Pace of Acquisition
@wilreynolds
Downloadable gameskilling
walmart & gamestop@wilreynolds
Subscription Revenue
500% increase3 years
@wilreynolds
More marketing, fewer titles
@wilreynolds
R&D InvestmentsQA outsourcing
@wilreynolds
@wilreynolds
Read report on Payday
loan industry@wilreynolds
@wilreynolds
What would you charge?
@wilreynolds
@wilreynolds
Study up on your client!
Enter = Devil
@wilreynolds
50+ queries to get you started
http://bit.ly/donthitenter@wilreynolds
TY @aichleebushnell@wilreynolds
Find innovators in
other industries
@wilreynolds
@wilreynoldsMartin Hawksey
@wilreynolds@mhawksey
@wilreynolds
@agencyspy
@wilreynolds
Campaigns
@wilreynolds
@wilreynolds
@wilreynolds
Who is behind it?
@wilreynolds
@firstborn_nyc
@wilreynolds
Who’s following
them?.02%
@wilreynolds
How are you going to get new ideas?
@wilreynolds
@S_rvllhttp://bit.ly/fakeabrand
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Start your pitch THERE!
@wilreynolds
@wilreynolds
It’s NOT Easy
Poster Boy @wilreynolds
How much did that cost?
@wilreynolds
Who produced it?
@wilreynolds
Think new?Read new.
http://bit.ly/read-new
@wilreynolds
http://bit.ly/inspirationstarts
@wilreynolds
@wilreynolds
@wilreynolds
