searchlove 2013 - getting unstuck
Post on 16-Sep-2014
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DESCRIPTION
SEO's are starting to realize that real marketing is a major key to long term success on search engines, yet I question...how can we get more creative and stronger at pitching big ideas if we "follow the circle" and attend SEO conferences while not adding in other areas of learning, the best RCS never comes from SEO companies, so why aren't you following the people who have done RCS since their inception?TRANSCRIPT
GET Unstuck
Po-Leese
No finish line…EVER
Serendipity
Overused
Started with a COP!
@wilreynolds
Frank Domizio@wilreynolds
Video Project in Philly
@wilreynolds
11 o’clock news
6 o’clock news
3 newspapers@wilreynolds
I didn’t get this idea
from@wilreynolds
@wilreynolds
@wilreynolds
Nope, none of these
Wasn’t about scraping
@wilreynolds
“71 ways to get links”
@wilreynolds
Wasn’t about Author Rank
@wilreynolds
Chat w/
@wilreynolds
anAutho
r
It was about a relationship
@wilreynolds
My best #RCS idea came from
coffee@wilreynolds
#Unstuck
@wilreynolds
@wilreynolds
2006 - Marketing Grads
@wilreynolds
2006 – Tech Grads
@wilreynolds
Did I drink too much?
@wilreynolds
2007 – 2011 Ass Kicking
The SEO of 2019?
@wilreynolds
@wilreynolds
My new post got 15
RTs!
Make that 16, you Killed it!
Got my pitch in!
Infographics, errr day!
G+ is taking over!
Just got 660 followers TY
guys!
I got fake Pinterest
acct’s
@wilreynolds
Table Scraps
@wilreynolds
@wilreynolds
Get better at storytelling
bit.ly/storymaking@traceyhalvorse
n@wilreynolds
@wilreynolds
Step 1
@wilreynolds
EXIT THE CIRCLE
If we wanna do #RCS
@wilreynolds
@wilreynolds
Re-train ourselves
@wilreynolds
TRANSFORM real marketers
@wilreynolds
“Not gonna make it”
@wilreynolds
Unfollow THE CIRCLE
@wilreynolds
Follow those who do it!
Do #RCS
@wilreynolds
Makes me THINK(More than analytics)
6 months ago35% pruning
@wilreynolds
You ever had an idea that
a client wouldn’t pay
for?@wilreynolds
@wilreynolds
Clients suck
Yeah solo Bosses = Idiots
THEY never get it do
they?
Yeah that’s why I’m
going solo.
My boss is just like that
Umm, maybe it wasn’t them?
Who’s gonna teach you to
pitch?@wilreynolds
To Breakthrough to a CMO?
@wilreynolds
To be creative?
@wilreynolds
@wilreynolds
Step 2 – New Ingredients
Changing the conference
game@wilreynolds
PR, Design Ad
Conferences@wilreynolds
@wilreynolds
To Speak?
How many SEO
conferences?@wilreynolds
How many SEO blogs subscribed
to?@wilreynolds
@wilreynolds
How LOW Can I go?
PRSAPhiladelphia Oct 26 – 29,
2013@wilreynolds
@wilreynoldsStep 3
@wilreynoldsFollow the leaders!
Pitch, Create, Promote #RCS
170 years!@wilreynolds
Volney Palmer 1843
@wilreynolds
James Walter ______ 1877
@wilreynolds
@wilreynolds
Footrace, will they learn IFTTT, Vlookups, Tech
@wilreynolds
before we learn Storytelling, Pitching, Journalism, Branding
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
$15 Million – 120 seconds
Follow the agency
+ people behind those campaigns@wilreynolds
Get you#unstuck
@wilreynolds
@wilreynolds
Ex-Samples?
How have I been doing
it?@wilreynolds
Client in Mobile Gaming
@wilreynolds
@wilreynolds
@wilreynolds
Pace of Acquisition
@wilreynolds
Downloadable gameskilling
walmart & gamestop@wilreynolds
Subscription Revenue
500% increase3 years
@wilreynolds
More marketing, fewer titles
@wilreynolds
R&D InvestmentsQA outsourcing
@wilreynolds
@wilreynolds
Read report on Payday
loan industry@wilreynolds
@wilreynolds
What would you charge?
@wilreynolds
@wilreynolds
Study up on your client!
Enter = Devil
@wilreynolds
50+ queries to get you started
http://bit.ly/donthitenter@wilreynolds
TY @aichleebushnell@wilreynolds
Find innovators in
other industries
@wilreynolds
@wilreynoldsMartin Hawksey
@wilreynolds@mhawksey
@wilreynolds
@agencyspy
@wilreynolds
Campaigns
@wilreynolds
@wilreynolds
@wilreynolds
Who is behind it?
@wilreynolds
@firstborn_nyc
@wilreynolds
Who’s following
them?.02%
@wilreynolds
How are you going to get new ideas?
@wilreynolds
@S_rvllhttp://bit.ly/fakeabrand
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Start your pitch THERE!
@wilreynolds
@wilreynolds
It’s NOT Easy
Poster Boy @wilreynolds
How much did that cost?
@wilreynolds
Who produced it?
@wilreynolds
Think new?Read new.
http://bit.ly/read-new
@wilreynolds
http://bit.ly/inspirationstarts
@wilreynolds
@wilreynolds
@wilreynolds