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Ace Ltd
106-C AERODROME CIRCLE, KOTA (www.aceltd.com)
BUSINESS PLAN
ACE LTD
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Company Name: ACE Limited
Executive Summary
In Kota, there are Lakhs of students that turn up every year for preparing forcompetitive examinations as well as admission in newly opened college and universitieslike Career Point University and IIIT, Kota.
The problems these people face in the new city is of stay, accommodation, as well as
admission in institutes and colleges as they are new to the city and have no idea of theaccommodations available there, as well as the know about of the institutes and schoolsthey want their child to take admission in and along with that the necessarydocumentation work required by them for admission in the same.
Along with that, with stringent rules of CBSE in action against admission of people inschools (especially in Kota), we will we providing consultancy and support for the
students who haven't completed their 10+2 for admission in these schools (RBSE board)and colleges.
We will also be providing the utilitarian model to the students based upon their demandon the basis of commission for the procurement and delivery at a reasonable cost.
Our company ACE, will deal in providing these required services as we are based out ofthe same town and have a better edge in the understanding of the market and thecompetitive landscape.
We have a website portal for people to register on the website for availing the serviceswhere they can register and opt for the services which will have a wide array of options
and particulars to fill in.
Only after the successful results in the test markets, we hope to serve other educationsectors like Indore, Pune, etc.
Business Strategy
Our business strategy will begin from the moment the parents and their child arrive inKota, where we will be responsible for picking them up from the arrival destination, andtaking them to a accommodation of their choice which was to pre-filled in the fields
required at the time of online registration.
This cab service will be free of cost as it is covered under the fees structure paid duringregistration. However, all the accommodation and commutation charges thereafter willhave to be bear by the client themselves and we will not be responsible for the paymenttowards the same, however we will be providing them assistance towards it.
After that, one of our company people will help them in their admissions process
according to their needs, in terms of documentation, admission consulting andnegotiation process, for the college and institute or a school of their choice afterproviding them detailed information about the same.
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Start-up Summary
The company will start with the 6 of the members serving as partners and will
be funded by their own bootstrap capital of Rs 3,00,000/-. Here is the detailingof the start-up requirements and funding structure:
Startup Requirements
Startup Expenses
Legal 50000
Stationary 25000
Rent 10000
Equipment 250000
Website Development 30000Labour 100000
Other 20000
Total 485000
Startup Assets
Cash Required 1000000
Other Current Assets 100000
Total Assets 1100000
Total Requirements 1585000
STARTUP FUNDING
Startup Expenses to Fund 485000
Startup Assets to Fund 1100000
Total Funding Required 1585000
Total Planned Investement
Investor 1 300000Investor 2 300000
Investor 3 300000
Investor 4 300000
Investor 5 300000
Investor 6 300000
Total Funding Available 1800000
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Services
Accommodation: This will involve arranging the accommodation of the client in a
hotel as per their specified requirements, and then also helping them arrange a
place for their child to stay for the future period of his education in Kota.
This will involve taking the clients to visits of various hostels and
accommodations available in Kota and then helping them negotiate, finalize and
setting up the same.
Along with that, if the client has some utilitarian needs, we will assist in
providing them the same on the basis of commission.
Consultancy: This will involve consulting the client for the admission of their
child in the institute and colleges across Kota and also assisting them in the
documentation and formalities involved in the same.Education: This will involve getting the students their admission in schools and
colleges across Kota in a hassle free way, because of the stringent norms of the
CBSE in place especially in Kota.
MARKET SIZE:
Total No. of aspirants coming every year is around 1.5 lacs.
Initially we are targeting only 1% out of 1.5 lacs
If we target around 1,500 students a year which we think is the maximum can be achieved
within a year as a start-up. Targeting the students with a fees of 10,000rs each student the total we are looking at 1, 50,
00,000 Rs in a year.
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Competition
Our organization would be facing competition mainly from the unorganized sector that is
already existing so as to cater to the needs of the students coming from all over the
country. The competition can further be divided into two parts -
Brokers
Middleman
We shall not only be providing better services but also shall be cost effective. The
brokers and middleman also charge very exorbitant prices.
Other than this the students themselves have to take care of their day to day
requirements going from shop to shop so as to fulfil their requirements.
Also the consultancy that we shall be providing is not existing as not coaching centre or
college connects to the parents of the students updating them about the status of their
children.
Legal
Steps involved in registering a company:
Step 1: Application For DIN
The concept of a Director Identification Number (DIN) has been introduced for the first
time with the insertion of Sections 266A to 266G of Companies (Amendment) Act, 2006.
As such, all the existing and intending Directors have to obtain DIN within the prescribed
time-frame as notified.
You need to file eForm DIN-1 in order to obtain DIN. To get more information about the
same clickDirector Identification Number
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Step 2 : Acquire/ Register DSC
The Information Technology Act, 2000 provides for use of Digital Signatures on the
documents submitted in electronic form in order to ensure the security and authenticity
of the documents filed electronically. This is the only secure and authentic way that a
document can be submitted electronically. As such, all filings done by the companies
under MCA21 e-Governance programme are required to be filed with the use of Digital
Signatures by the person authorised to sign the documents.
Acquire DSC -A licensed Certifying Authority (CA) issues the digital signature. Certifying
Authority (CA) means a person who has been granted a license to issue a digital
signature certificate under Section 24 of the Indian IT-Act 2000.
Register DSC -Role check for Indian companies is to be implemented in the MCA
application. Role check can be performed only after the signatories have registered their
Digital signature certificates (DSC) with MCA. To know about it clickRegister a DSC
Step 3 : New User Registration
To file an eForm or to avail any paid service on MCA portal, you are first required to
register yourself as a user in the relevant user category, such as registered and business
user. To register now clickNew User Registration
Step 4 : Incorporate a Company
Apply for the name of the company to be registered by filingForm1A for the same. After
that depending upon the proposed company type file required incorporation forms listed
below.
Form 1 : Application or declaration for incorporation of a company
Form 18 : Notice of situation or change of situation of registered office
Form 32 : Particulars of appointment of managing director, directors, manager
and secretary and the changes among them or consent of candidate to act as a
http://www.mca.gov.in/MCA21/Rolecheck.htmlhttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1030-Form1A.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1022-Form1.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1023-Form18.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1026-Form32.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1026-Form32.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1023-Form18.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1022-Form1.ziphttp://www.mca.gov.in/MCA21/dca/downloadeforms/eformTemplates/1030-Form1A.ziphttp://www.mca.gov.in/MCA21/Rolecheck.html -
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managing director or director or manager or secretary of a company and/ or
undertaking to take and pay for qualification shares
Once the form has been approved by the concerned official of the Ministry, you will
receive an email regarding the same and the status of the form will get changed to
Approved. To know more about eFiling process click "All About eFiling"
COST OF REGISTERING A NEW PVT LTD COMPANY:
Fee for getting a Pvt ltd. company registered with Registrar of Companies is approx. Rs. 3000/-. As
per latest provisions of Companies Act the paid up capital of the Pvt Ltd. company must be Rs. 1 lakh.
As per provisions of Companies Act, 1956, minimum two persons must become members of Pvt ltd.
Company, but u are free to have more members for formation of Pvt ltd. Company depending ur
financial ability to collect Rs. 1 lakh. On close of 1st financial year your Balance Sheet must show paid
up capital of Rs.1 lakh. Besides the above expenditure, u have to pay fee to ROC for Authorised
Capital as per Sch. X of the Companies Act, 1956, and cost of printing and stamping of Memorandum
& Articles of Association say Rs. 2000/- approx. Thus u need to have cash Rs. 5000/- for formation of
Company + fee for authorised capital + Rs. 1 lakh as paid up capital. However u need not block Rs. 1
lakh in bank A/c ur Balance Sheet can show its utilization by way of Fixed Assets or advance for the
project finalization and hence its utilization.
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Financial Plan:-
P & L Account:-
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Cash Flow Statement:-
Balance Sheet:-
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Team Member:-
Rahul Kumar- Operation
Piyush Kamal- Planning
Sukant Goel- Marketing
Adarsh Agarwal-Consultation
Varun Mahajan- Consultation
Ankur Behl- Accounts