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A Presentation on Reliance fresh BY Jaishri BA 0807 Kiran BA 0808 Mayank BA0810 Divya BA0813 Hema BA0814 &PRAKASH DHANDOLE
RELIANCE FRESH
Reliance Fresh is the convenience store format
Part of Reliance Industries of India which is headed by Mukesh Ambani
RIL’s dream of retail revaluation got kicked-started in AP when its Reliance Fresh supermarket opened its doors to World
Cont…
Following the first , company opened 10 more stores as a first step towards creating a mega retail chain across the country
The Reliance Fresh supermarket chain was Ril’s Rs. 25000 crores venture
It sells fruits , vegetables, stapels ,groceries, and dairy products
Cont…
Retail chain closely follows the moves of global players like Wal-Mart store Inc and Metro AG seeking to open shop here in country
It has almost more than 500 fresh across the country
Corporates - Indian Retail Spencers
Oldest Retailer in India 135 Stores in 27 Cities Plans to open 365 Stores in 365 days
Big Bazaar 53 Stores and fast expanding
Subhiksha 700 stores operational Plans to touch 1000 in this financial year
Aditya Birla Group Acquired 160 stores of Trinetra, a well established retail chain of
Southern India Took over Fabmall about 50 stores Plans to set up 15 Hyper Markets in Pune alone Additional 1000 Super/Hyper markets across the country in next 3
years
Bharti Joint Venture with Walmart Plans to begin operations next year
Metro AG German Retail Giant Operating in Cash & Carry segment in the Indian Market
PRODUCT STRATEGY
Product range
Vegetables and fruits. House hold Items. Food and Beverages. Groceries. Dairy Products. Refrigerated
products. Non food items. Ready to eat items.
PRODUCT STRATEGY
Product Labeling. Product Packaging. Arrangement. New products. Product Quality. Launched new
products of its own.
Home Delivery.
PRICING STRATEGY
Discount pricing strategy.
Wide price range of each items.
Credit card acceptance.
Accept coupons. Competitive
prices.
PRICING STRATEGY
Price marked in paisas.
comparable cost.
Distribution Srategy Inefficient food chain supply
Intermediatory profit margin Wastages in transit Sourcing out requirement
Eg. Banjara hill outlet (A.P)
Cont..
Up to mark inventory Target urban citiess
Promotional Strategy
Advertising Sales Promotion Festive season special offers Live announcement & spot discounts Reliance Fresh membership cards Promotes new product. Orgnising events Providing gifts-Free goods. All these are common strategies.
What Reliance Fresh is doing?
To increase sales volume- Concentrate on Visual Merchandising- New concept of promotional strategy.
One to One Marketing-
Direct & Long term relationship with farmers &manufacturers.
Providing concessional long term loan to Farmers.
FUTURE PLANS
Plans to add more store across different geographic by 2011. Reliance is aiming to touch almost every Indian
consumer.
Reliance plans to label sale to kirana store. Beauty & wellness Reliance wellness Consumer durable Reliance digital Dairy product Dairy pure Apparel Reliance trends Staples & food item Reliance select
FUTURE PLANS
Bring new format of food and café. --
Reliance food
Reliance ready to launch pharmacy retail store
Invest 20k cr expected sales of 2 lkh cr
reliance center will house everything that town needs
Great opportunity v/s The Big problem
Roadside vegetable vendors demonstrated in front of a Reliance Fresh Store in Ranchi, Jharkhand on 8 May 07
THANK YOU