New Marketing Opportunities in Web Marketing
New Marketing Opportunities in Web Marketing
Presented byAbhishek Tripathi
[email protected]+91-7827398207
From- Global Institute of Management and Technology, Noida
New Marketing Opportunities in Web Marketing
Objectives
To study new marketing opportunities on the World Wide
Web
New Marketing Opportunities in Web Marketing
What is Web Marketing ?
New Marketing Opportunities in Web Marketing
Web Marketing
Fastest growing sector in the world.
1998 2005 2010
0
50
100
150
200
201020051998
New Marketing Opportunities in Web Marketing
Scope of Web Marketing
Users
81 million
75%25%
570 million
650 million
Non users
Business users
General users
Literate population
New Marketing Opportunities in Web Marketing
Traditional marketing
Advertisements Cost is high. Time absorber Less response compare to time. More dependent on human resource. Lot of intermediates. High cost leads high price. Low sales
profit.
New Marketing Opportunities in Web Marketing
Web Marketing Promises
No innovative product promotion cost.. Eliminate benefitted layer of
intermediaries Reduction of cost, create high sales and
higher profit Competitive product Global Reach Financial Security Strong Brand Identity Enhanced brand loyalty and client
relationships
New Marketing Opportunities in Web Marketing
Online Marketing Tools
E-mail marketing Site design for e-commerce Viral marketing Affiliate marketing Banner advertising Search engines Research CRM
New Marketing Opportunities in Web Marketing
E-mail marketing
New Marketing Opportunities in Web Marketing
Affiliate Marketing
New Marketing Opportunities in Web Marketing
Banner Marketing
New Marketing Opportunities in Web Marketing
Viral Marketing
Monk-e-Mail For CareerBuilder.com. Incredibly funny and definitely worth checking out!
This won the best Viral Marketing campaign at the WebbyAwards.
New Marketing Opportunities in Web Marketing
Site design for e-commerce
New Marketing Opportunities in Web Marketing
Search engines
New Marketing Opportunities in Web Marketing
Research
New Marketing Opportunities in Web Marketing
CRM
New Marketing Opportunities in Web Marketing
WSI Live Chat ‘Ask the Expert’ Safe distance Real time visitor data.
New Marketing Opportunities in Web Marketing
Social Media Optimization Social media is an umbrella-term that
defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
Video 2.0 marketing--- more than 1 viewers make a purchase after watching a video online.–
New Marketing Opportunities in Web Marketing
Facebook, Twitter Ads, Blogging
New Marketing Opportunities in Web Marketing
Search Engine Optimization {SEO}
New Marketing Opportunities in Web Marketing
Cont…
New Marketing Opportunities in Web Marketing
Benefits of Web marketing Increase customer retention efforts.
Cost effectiveness creates more attractive content to engage customers at touch point in purchase cycle.
Develop more targeted and relevant communications to be disseminated across a variety of devices.
24 hours availability
New Marketing Opportunities in Web Marketing
Cont..
Better leverage communities.
Enhance search marketing advertising despite increased cost. Search engines are still the first place online users turn to find information.
Continue to integrate distribution channels despite the internal corporate challenges and higher costs.
Multichannel merchants will face increased complexity and thinner margins unless they become more efficient traditional marketing.
New Marketing Opportunities in Web Marketing
Limitations of web Marketing
Illiteracy Little to no brand recognition outside of
loyal existing customer base Difficulty in marketing to target audience Expensive service/product if target market
audience is much smaller. Low to no organic search results for the
service that Your Company offers Lack of data – 5 years vs. decades for
magazines, radio
New Marketing Opportunities in Web Marketing
Cont…
Lack of understanding of technology by marketers
Fast moving and turbulent arena Changing technologies Lack of trained personal Senior management barriers Corporate culture Technological Limitations
New Marketing Opportunities in Web Marketing
Conclusion
As we can see from this research analysis that web marketing is growing a lot in India. Now India is only utilizing 4 % of its capacity in Internet and a very few % of internet users are now using it for business/marketing purpose.
So it can be said simply that there are a huge scope for web marketing and discovering new marketing ideas through the available web marketing tools and achieving great success.
New Marketing Opportunities in Web Marketing
Thank You
New Marketing Opportunities in Web Marketing
Questions…??