presentation on new marketing opportunities in web marketing by abhishek tripathi

New Marketing Opportunities in Web Marketing


Presented byAbhishek Tripathi

[email protected]+91-7827398207

From- Global Institute of Management and Technology, Noida

mailto:[email protected]


Objectives

To study new marketing opportunities on the World Wide

Web


What is Web Marketing ?


Web Marketing

Fastest growing sector in the world.

1998 2005 2010

0

50

100

150

200

201020051998


Scope of Web Marketing

Users

81 million

75%25%

570 million

650 million

Non users

Business users

General users

Literate population


Traditional marketing

Advertisements Cost is high. Time absorber Less response compare to time. More dependent on human resource. Lot of intermediates. High cost leads high price. Low sales

profit.


Web Marketing Promises

No innovative product promotion cost.. Eliminate benefitted layer of

intermediaries Reduction of cost, create high sales and

higher profit Competitive product Global Reach Financial Security Strong Brand Identity Enhanced brand loyalty and client

relationships


Online Marketing Tools

E-mail marketing Site design for e-commerce Viral marketing Affiliate marketing Banner advertising Search engines Research CRM


E-mail marketing


Affiliate Marketing


Banner Marketing


Viral Marketing

Monk-e-Mail For CareerBuilder.com. Incredibly funny and definitely worth checking out!

This won the best Viral Marketing campaign at the WebbyAwards.

http://www.monk-e-mail.com/

http://www.webbyawards.com/


Site design for e-commerce


Search engines


Research


CRM


WSI Live Chat ‘Ask the Expert’ Safe distance Real time visitor data.


Social Media Optimization Social media is an umbrella-term that

defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

Video 2.0 marketing--- more than 1 viewers make a purchase after watching a video online.–

http://vsocial.com/


Facebook, Twitter Ads, Blogging


Search Engine Optimization {SEO}


Cont…


Benefits of Web marketing Increase customer retention efforts.

Cost effectiveness creates more attractive content to engage customers at touch point in purchase cycle.

Develop more targeted and relevant communications to be disseminated across a variety of devices.

24 hours availability


Cont..

Better leverage communities.

Enhance search marketing advertising despite increased cost. Search engines are still the first place online users turn to find information.

Continue to integrate distribution channels despite the internal corporate challenges and higher costs.

Multichannel merchants will face increased complexity and thinner margins unless they become more efficient traditional marketing.


Limitations of web Marketing

Illiteracy Little to no brand recognition outside of

loyal existing customer base Difficulty in marketing to target audience Expensive service/product if target market

audience is much smaller. Low to no organic search results for the

service that Your Company offers Lack of data – 5 years vs. decades for

magazines, radio


Cont…

Lack of understanding of technology by marketers

Fast moving and turbulent arena Changing technologies Lack of trained personal Senior management barriers Corporate culture Technological Limitations


Conclusion

As we can see from this research analysis that web marketing is growing a lot in India. Now India is only utilizing 4 % of its capacity in Internet and a very few % of internet users are now using it for business/marketing purpose.

So it can be said simply that there are a huge scope for web marketing and discovering new marketing ideas through the available web marketing tools and achieving great success.


Thank You


Questions…??