Download - Poland Market Statistics - VisitScotland
August 2017
Poland Market Statistics
Welcome
INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
INDICATORSKEY FACTS
UK SCOTLAND
Total visits 1,920,000 138,000
Visits by purpose12% holiday
40% VFR45% business
9% holiday54% VFR
35% business
Total nights 15 million 885,000
Total spend £389 million £20 million
Top towns visited
LondonBirminghamManchester
BristolGlasgow
GlasgowEdinburgh
Stirling
Average length of stay 7.8 nights 6.4 nights
Average spend per day £25 £22
Average spend per visit £202 £144
Source: IPS, 2016
In 2016, Poland was the UK’s
• 8th largest source market measured by number of visits• 5th largest by number of nights • 16th largest by expenditure
In 2016, Poland was Scotland’s
• 5th largest source market measured by number of visits• 7th largest by number of nights • 20th largest in terms of expenditure
‘Poland: Market Statistics’ factsheet provides the latest data and trends on the volume and value of visitors from Poland to Scotland from the International Passenger Survey (IPS).
Visitors from Poland to the UK and Scotland in 2016
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Visitors from Poland to Scotland Compared to Other Overseas Markets:
INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
TRIPS SPEND NIGHTS
000s % £m % 000s %
USA 451 16% 510 28% 4,109 19%
Germany 355 13% 212 11% 2,725 13%
France 152 6% 75 4% 1,160 5%
Canada 149 5% 130 7% 1,370 6%
Poland 138 5% 20 1% 885 4%
Australia 132 5% 102 6% 1,354 6%
Italy 123 4% 92 5% 901 4%
Netherlands 115 4% 62 3% 884 4%
Irish Republic 96 3% 25 1% 295 1%
Sweden 89 3% 43 2% 372 2%
Rest of World 948 35% 579 31% 7,174 34%
Total 2,747 100% 1,850 100% 21,229 100%
Source: IPS, 2016
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Latest Information Visitors from Poland to Scotland
INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
Jan-Mar (40%)
Apr-Jun (12%)
Jul-Sep (21%)
Oct-Dec (26%)
1-3 nights (26%)
4-7 nights (50%)
8-14 nights (18%)
15+ nights (7%)
Holiday (9%)
Business (35%)
VFR (54%)
Seasonality
Purpose of travel Duration of stay
Source: IPS, 2016
INDICATORS KEY FACTS
Total visits to Scotland 138,000 trips
Total nights in Scotland 885,000
Total spend in Scotland £20 million
Average length of stay 6.4 nights
Average spend per day £22
Average spend per visit £144
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INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
Regions Visited
Top towns visited Glasgow Edinburgh Stirling
Top regions visitedGreater Glasgow & Clyde Valley
LothianLoch Lomond, Stirling, Trossachs and Argyll
Source: IPS, 2016
Source: IPS (2014-2016 cumulative visits (000s))
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Trends InformationVisitors from Poland to Scotland
INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
VISITORS FROM POLAND TO SCOTLAND: 2007 – 2016
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Total Visits (000s) 114 125 85 82 57 67 80 138 87 138
Total Nights (000s)
2,593 1,094 812 841 547 358 777 1,246 620 885
Total Spend (£m)
40 32 31 21 11 14 28 45 20 20
Source: IPS, 2007-2016
1. Total visit/nights/spend
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2. Volume/Value trend
0
30
60
90
120
150
2016201520142013201220112010200920082007
Visits (000s)
Spend (£m)
Linear (Visits (000s))
Source: IPS, 2007-2016
Visitors from Poland to Scotland have risen to pre-recession levels and with and overall shows an upward trend. Expenditure has not risen by the same
amount as visitor numbers showing that those who are coming to Scotland are spending less than in 2015.
INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
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INSIGHT DEPARTMENT: POLAND MARKET STATISTICS
Direct to Edinburgh
Ryanair: Krakow – Edinburgh Wroclaw – Edinburgh Lodz – Edinburgh Poznan – Edinburgh (Seasonal)Warsaw – Edinburgh
Centralwings: Gdansk – Edinburgh (Seasonal)
Direct to Prestwick
Ryanair: Krakow – Prestwick (all year round)Wroclaw – Prestwick (all year round)
Wizz Air: Poznan – Prestwick (all year round)Katowice – Prestwick (all year round)
Connectivity
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CONTACT US
Insight DepartmentVisitScotlandOcean Point One94 Ocean DriveEdinburgh EH6 6JH
0131 472 [email protected] 2017
visitscotland.com visitscotland.org
Disclaimer: VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images © VisitScotland
USING AND INTERPRETING STATISTICAL DATASource: Data is sourced from the Office for National Statistics’ International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section) or the Office for National Statistics website www.statistics.gov.uk/hub/index.html.
Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information, including methodology and sample sizes, can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section).
APPENDIX:International Passenger Survey 2016