visitscotland pr & the commonwealth games
DESCRIPTION
In partnership with Glasgow City Marketing Bureau and VisitBritain, VisitScotland will be operating a Destination Media Hub in the iconic Teacher’s Building, in St Enoch Square for the duration of the Games. This one-stop shop facility for consumer, lifestyle, travel, news and sport media, operating from 8am – 8pm from Sunday 20th July to Monday 4th August, will offer a range of facilities to registered users: destination information on Glasgow, Scotland and the rest of the UK, working press area, free wi-fi, media interview zones and most crucially for PRs involvement, a daily programme of news conferences and events. Visit Scotland are looking for your support and ideas to create an engaging media events programme to run the full two week period. From food sampling and demos to design showcases, news announcements and whisky tastings, we want to showcase every aspect of Scotland, giving journalists visiting Scotland a flavour for what the country has to offer. Similarly, we are keen to work with our industry partners on compiling a booklet of media offers and a diverse and inspiring Scottish character bank, which media can look to for potential interviewees and spokespeople on a range of topics. For more information contact [email protected]. This presentation has originally given to the Visit Scotland PR forum hosted at Creative Scotland in conjunction with CIPR Scotland.TRANSCRIPT
XX Commonwealth GamesPR opportunities
November 2013
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2014: a pretty big year for Scotland...
• XX Commonwealth Games – the biggest sporting event in Scottish history
• Running from 23 July - 3 August, the Games offer visitors the chance to see some of the world's top sporting talent in action, while extending their trip to see what Scotland has to offer
• Its not just about sport………
• Jam-packed cultural event programme on offer throughout Scotland: ‘Culture 2014’ & ‘Festival 2014’
• Businesses, partners and the public getting behind the event to make it a success & create a lasting legacy for Scotland…which is where you come in!
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Destination Media Hub
What is it? In partnership with VisitBritain and GCMB we are creating a onestop shop for worldwide consumer, news & sports media available from Sun 20th Jul – Mon 4th Aug, 8am-8pm: working press area, wifi & printing, destination info, events programme,fast track filming permissions, conference & interview zones
Where is it? the IET Teacher’s Building, St Enoch Square,
Why is it relevant? Anticipate over 1,000 media to be inGlasgow during the Games – huge opportunity to showcase Scotland as a must visit destination to a global audience
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How do I get involved?
• Events & news conferences: several available spaces to put on bespoke events / conferences & experiences for media ie. Culture / design showcases, tastings & demos, Q&As, news announcements
• Hosting of external media events
• Media offers: Discounts & exclusive offers for accredited media
• Goody bags: Samples & media gifts
• Press trip support: Accommodation, travel and itinerary support, Glasgow, Scotland & UK wide
• Scottish characters: Interesting spokespeople across a multitude of themes ie. food & drink, culture & creativity, history & heritage, innovation
Our digital destination media hub will enable us to identify journalist’s areas of interest and tailor communications & invites to events accordingly
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Additional opportunities: digital DMH
What is it?• A bespoke site created with GCMB & VB to collate a
database of accredited media • Accreditation for the DMH is now open to media via a
registration page on our new online media centre: www.destinationmediahub.com
• Registered media can access media collateral including b-roll footage, imagery, media offers, itinerary ideas, fact sheets, news & events information
How can you help?• Follow us on Twitter for regular news @mediahub2014 • We are compiling a book of media offers & a character bank
now – send us your input!• Keep us updated on your news – regular & tailored drip
feed of editorial content / event information to registered media
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Additional opportunities: MPC
• Main Press Centre (MPC) Tourism Showcase: Dedicated space within the Glasgow2014 media centre to showcase Scotland & the UK as a destination in partnership with GCMB & VisitBritain
• What is it? destination information and advice for official accredited sports media
• Opportunities for partner involvement? Schedule of added value activity / experiences being developed to showcase the best of Glasgow, Scotland & the UK, driving traffic to the stand and engaging media
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Next steps…
• We want to hear from you and how you’d like to get involved……….
• Press trips/news content/media comms: - [email protected] - [email protected] [email protected]
• Destination Media hub events /media offers & support- [email protected] [email protected] [email protected] [email protected]
• Interviewees / spokespeople- [email protected] [email protected]
General enquiries information can be sent to [email protected]